*** IF YOU DID NOT GET TO DO THE POLL FROM THE WEEKEND, PLEASE CLICK HERE. Something happened and it got deleted from the post, but it is back now and I would appreciate your responses. ***
The Importance of Web Presence by Shannon Steffens
Today I am going to talk about the importance of your web presence. Having amazing images is not going to be enough to get your ranking up, your sites content needs to be relevant in order to appear at the top or of a Google or Yahoo Search. To do this you need to work on your site’s Search Engine Optimization or SEO.
This is a vast topic and people have written tons about how to accomplish effective SEO, and often you will hear conflicting points of view. The goal I have with this series of articles is to educate you on the resources available, help to debunk a few “myths” and hopefully help you to develop your own strategy for SEO.
One of the biggest issues with SEO is that it is an evolving process. It is not something you take care of once and check it off on your list of things “To Do”. SEO is something that must be constantly reevaluated to keep your site relevant and at the top of searches.
One of the most important resources you will need is Google’s Webmaster Tools.
This is a FREE resource that will provide you with a wealth of information about how to improve your sites ranking. During the coming weeks we will break down the different components of SEO, such as Meta Data, Linking, Google Analytics along with exploring other free resources.
To ease into things today we are going to do something simple, you are going to see if Google has indexed your web site. This is a great starting place for SEO.
Click the Site Status Wizard:
Then enter your websites url and you will get a report similar to the one below. I will explain sitemaps later, but the good news for me is that Goggle has indexed my site.
If you find that they have not indexed your site the you will need to submit your url for consideration. You can either click here or you can click on the submit content button from the Webmaster Central Home page, shown here.
You will get a screen that looks like this, just click on the submit url to have Google index your site.
Take this week to explore Google’s Webmaster tools. If you have questions post them below and I will respond and answer them. Next time we will look at other strategies that can help your site’s overall ranking!