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Win a $449 SnapShot Logo branding package from SnapBrand

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Win a $449 SnapShot Logo branding package from SnapBrand

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I am very happy to announce that Paul Ernest of SnapBrand is going to be a guest blogger here. Paul Ernest is an award winning designer whose primary interest outside of design has been photography. After 17 years of building identities and brands for companies such as Disney Cruise Lines, MGM Grand Hotel Las Vegas, Palace of the Lost City Resort & Casino, Atlantis in the Bahamas, Hilton Asian Division, 7-Eleven Food Stores, Scottish Rite Hospital for Children, YMCA and Major Clothing Retailers nationwide, Paul Ernest decided to step from beside the camera to behind the camera.  He recently started a new endeavor, SnapBrand.

SnapBrand is a turn-key solution for photographers, who want a fixed package for a fixed budget. You know what you will get and know what you will spend… No open-ended efforts with surprise invoices at the end of the project.

What will Paul teach you?  Well he wants your feedback on what you want to learn about branding.  The content of his posts will be based partly on what MCP readers want to learn and how they want to grow their branding.

SnapBrand Final Logo

To accomplish this, we need to hear from you.  And in return you may be the lucky winner (who will be picked at random) of their entry package called SnapShot Logo (if you win – you may upgrade to a bigger package as well and pay the difference).  This is a $449 value.  The prize includes:

  • Prebranding Questionnaire
  • 1 Hour Meeting
  • 2 Logo Options
  • 1 Set of Revisions w/Client Communication
  • Digital Files

To enter for this prize and also shape what Paul will be teaching, please comment in the “comment box” on this post below.

To be eligible for the random drawing on Sunday, March 15th, please answer the following:

– What is the biggest challenge you have in growing your brand and what are your barriers in taking your brand to the next level?  What do you feel you have done right or wrong in the past regarding branding?  In the coming months, what would you like Paul of SnapBrand to teach you about logos, branding and how you are viewed in the marketplace?

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124 Comments

  1. March 11, 2009 at 11:06 am —

    Well, after reading Jasmine Star’s interview, I’ll say that I thought I could do it myself with a logo. She is so right. My second challenge (which is all good and I’m not complaining about these blessings) is my full time job and three kids! I will push through and get this achieved!! Thanks for your wonderful blog!

  2. Rebecca Timberlake
    March 11, 2009 at 11:02 am —

    My biggest challenge in branding is getting started. I am new in my photography venture and am looking for the best options for branding. So my challenge is, as a newbie, where should you invest your money and with whom should you trust your branding.

  3. March 11, 2009 at 10:54 am —

    The barrier I have is that I am always changing my brand and style because I have a hard time finding something that shows my style. Right now, I am still learning and stalking other photographer’s blog site to get ideas. I would love to get some kind of logo for my business and starting making a business plan for myself.

  4. March 11, 2009 at 10:49 am —

    My branding challenge is that I am still growing as a artist and photographer. How can I use a brand effectively if I am not specializing in a specific market. I am doing both wedding and lifestyle portaiture. So how can I convey modern romance – when I’m also looking for family clients? How to I attract the high disposable income group through my brand? I think what I’ve done on my own is okay – but in my eyes it will never be polished. I’ve learned that branding is not just a logo, it’s many other things – but how do I pull it all togther?

  5. March 11, 2009 at 10:48 am —

    What is the biggest challenge you have in growing your brand and what are your barriers in taking your brand to the next level?

    I feel my greatest challenge in growing my brand is knowing where to start. I have ideas and a style with photos that express my style, but how do I convert that to my brand?

    What do you feel you have done right or wrong in the past regarding branding?

    I feel like I have been somewhat inconsistent in my effort to brand.

    In the coming months, what would you like Paul of SnapBrand to teach you about logos, branding and how you are viewed in the marketplace?

    I’d like to know how a photographer can stand out from the crowd and be contemporary, but also be classic enough to “last”. Kind of like the band U2! They’ve withstood the test of time. I’d like my branding and photography to do the same.

    Fantastic giveaway! Thanks for this opportunity.

  6. Charlene Hardy
    March 11, 2009 at 10:48 am —

    I think the biggest problem I am having is having a brand that is universal enough to use for promotion, packaging,etc. It seems like some colors, logos look good for certain things but not on everything. I would love to hear pointers on using a brand to set yourself apart from everyone else. Thanks I look forward to any information/help in this area.

  7. March 11, 2009 at 10:39 am —

    I think the hardest part is getting clients to understand BEFORE you shoot what your style is. I take more of a journalist approach, I think that my pics show that, but when I get on the shoot parents are always looking at me wondering why I’m not telling their kid to sit still and say cheese! They get it at the end result, but I need to better portray my style in branding I think! Would love to see what pieces I am missing..handouts, BC’s, etc.

  8. March 11, 2009 at 10:37 am —

    This could have not come at a better time. I am currently wrestling over my branding/logo possibilities and I do not know where to begin. The biggest challenge I have is finding the balance between being unique and being recognizable. For example, I hesitate using my intials for my logo (because everyone does that) but I don’t want my logo to be some obscure thing that has no relation to my business. Should I re-consider the name of my business to be more brand-friendly, or try to make do with what I have?

  9. March 11, 2009 at 10:36 am —

    My biggest challenge is finding my style and sticking with it. I love so many different styles and like to play around and feel that it probably hinders my branding. My barriers are knowing what to do next. Not knowing the huge effect of branding and not looking at it in more detail is definitely something I’ve done wrong in the past. I’m not sure if I’ve done anything right:) I would love to know more on specific things/steps you can do to get your brand noticed, seen, heard and what he thinks are the most important parts in branding your business.

    Thanks!!!! Looking forward to it:)

  10. March 11, 2009 at 10:32 am —

    Thank you for sharing with us! I have been working on my branding ideas, but just don’t have anything that I’m interested in keeping. I feel the brand is extremely important and would love to have a logo to be proud of that I could print onto my packaging materials, etc. I would love to learn more about various ways to use a brand & logo and my next step is definitely to focus on a great brand. I have tried to make my blog and website really reflect my passion and personality, but I know it is lacking a proper brand. Thank you for the opportunity to learn from you and possibly even have my branding completed by you!

  11. March 11, 2009 at 10:30 am —

    The biggest challenge is trying to create a logo as well as a look and feel on my website that does not look like every other photographer. Your style and pictures can be different but presented in the same exact format as everyone else –you can be lost. So, that has been challenging to create a site they know how to use but yet different.

    I had created a simple logo that ironically I just had to change since a large corporation changed theirs and they looked almost identical. I did not want to have my work associated with them so I had to change. So, I think creating too simple of a logo that is easily created/copied with out anyone really knowing it.

    I think I would like to learn more about creating a uniqueness in a non-unique market. Also, how to create a brand that reflex your style that will last for years and not look like last year’s trend. Also creating a brand that can evolve as your work evolves for example a brand that works w/ children’s photography and say—commercial or wedding etc.

    Super excited about this.

  12. March 11, 2009 at 10:23 am —

    I’m new to all this so pretty much my answer for all those questions is that I want to know everything! I know what I like and I know what I want … but I’m not sure how to get it.

  13. March 11, 2009 at 10:12 am —

    I have many brand challenges, as I a “brand” new at this… so I’m starting from scratch. designing a logo was a huge challenge, in large part because of cost. A friend of mine did some concepts for free, and I picked one because, hey, it was free! But you get what you pay for.

    So now, I’m trying to use this logo as much as i can and trying to create my brand in combination with the logo, my photography, and the service I provide. But I’m struggling. I’m simply splashing my logo everywhere I can, whether as a watermark on my protected photos, or as my “profile pic” on Facebook or on T-shirts I wear at assignments. What other concrete steps can I take to grow my brand and make my customers aware of who I am and what i offer? How do I plan for the long-term so that in one or two or five years I am THE photographer in my area? And just how important is my LOGO? Is that something I should invest in further and redesign so that it really fits?

  14. March 11, 2009 at 10:09 am —

    My biggest challenge is conveying my corporate identity at-a-glance. My niche market is contemporary, masculine, and fresh but am not entirely sure that my current branding portrays this.

    The thing that I’m proud to say that I’ve done right is matching my photography style to my brand. My images are fun, modern and unobtrusive to my subjects which is my selling point.

    I’d love for Paul to teach us about sales copy and not making it too wordy. Many of my wedding bookings are coming from the groom contacting me first, saying it was his job to find the photographer. Knowing that emotional connections sells, how do I connect with my male customers?

    (resubmitted with correct link)

  15. March 11, 2009 at 10:07 am —

    My biggest challenge has been completing the whole package. I have had several logos designed and didn’ stick with them because i’m looking for an entire look. I haven’t found that yet. what have I done right in branding? I guess i’m on the right track because i’m searching deeper in myself for what’s meaningful to myself. wrong? not sticking with something long enough to see if it tryly works. would love for paul to give ideas of incorporating my brand across the board and how to get people to take notice of me in the sea of photogs.

  16. Lisa
    March 11, 2009 at 9:46 am —

    My biggest challenge is not really knowing if I am being consistent. I struggle to find the time to get everything done. I’m not sure if mine looks professional enough and if it really shows what I am about.

    I’d like him to teach us how to create and use a logo. I’ve created simple ones, but would like a designer to tweak it for me to be better than mine. 🙂

  17. March 11, 2009 at 9:13 am —

    My challenge…. is to be able to best express what I love and what I do best and have it convey to everyone. I fear that I will be trapped in one genre if I do not brand correctly but where is that line? My barriers are perhaps not knowing the next step to take, so I feel stuck in the spot that I have last reached. I want to grow and show what it is that my company is all about. As far as what I feel I have done right is to concentrate on what I do best and when it comes to stepping out of the box I strive to learn it before I market it. I would love to know exactly what a logo says at first glimpse, I know how I feel but I would love to learn how to put myself in the best possible position with a logo and branding.
    Thank you, Thank you!!!

  18. March 11, 2009 at 8:49 am —

    We have tried really hard to design our branding to reflect our personalities. How do we set ourselves apart from the rest without being too over the top? How do we get people to remember our branding and always associate it with us? I don’t think we’ve gotten there yet. Thanks for this awesome post!

  19. March 11, 2009 at 8:43 am —

    Challenge in growing my branding is making it truly what I’m about and why I do what I love, and being able to identify that. It’s easy to know and say what you are about but making that into an icon takes a special creative person to develop.
    What I’ve done right is having the statement of why I’m passionate about being a photographer and why I’ve made this change in careers. What I’ve done wrong is simple, I don’t have the right ‘brand’ in place yet.
    I’d like Paul to teach us about how to use our brand/logo properly. With all the technology, photos, and marketing pieces how do you apply and place it so it becomes an instant identifier of your business but not over do it either.
    I’m so excited about this contest, thank you!!!

  20. March 11, 2009 at 8:03 am —

    My biggest challenge in growing my brand is the creativity part. I want to make the right choice not based on what I like but what would be best for my company. What will catch on, what will catch a person eyes and heart! I think I’ve done well at getting my brand out there in networking, but I think I’ve not been settled in an exact brand that I’ve flip flopped too much. I’d like Paul to teach us: What can we do to help a person create a good logo for us, what’s important about it and what is not and is simpler really better in logos? Thanks again for the great opportunity

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Win a $449 SnapShot Logo branding package from SnapBrand