It’s about Creation, not Destruction
By guest blogger Mark Eric, founder of:
How is it that “Trash the Dress” sessions have become such a huge phenomenon worldwide? Photographers have been featured on just about every major TV network worldwide (including ABC, CNN, BBC, FOX, CBC and Lifetime). They have also been featured in many publications (including The New York Times, The London Times, Sydney Morning Herald, Modern Bride, Philadelphia Inquirer, Ventura County Star, and many local newspapers and magazines around the world). Not to mention shows like Entertainment Tonight and The Insider which have also run stories on the rage. TTD sessions have taken the world by storm, so what’s the secret to tapping into this thirst for something different?
Through the history of TrashTheDress.com, we have tried to focus on one thing to keep the integrity of wedding photography at the forefront. We want to make sure that the images we show convey the creation of beautiful art, not the destruction of a dress. It’s not about finding the most creative way to destroy a wedding dress, rather it’s about finding the most creative way to empower the bride to make beautiful pictures, regardless if the dress gets dirty.
Some photographers even shy away from the word “trash”, fearing that it will turn brides off. We’ve seen “Rock the Dress”, “Aftershoots”, “Newlywed Sessions”, and many other safe names. Our friend Kadie Pangburn came up with one of our favorite alternative names, “Hitched and Haute”. Call it what you want, but always keep the integrity of your bride first and foremost by creating something beautiful for her. We are even creating a new referral list apart from trashthedress.com so photographers can share in the success of the site without having to associate with the word “trash”. It will be called Modern Photographers (check out www.modernphotographers.com for more info).
By adding some fashionable bridal sessions to your portfolio, (no matter what you call them), you will attract brides who are looking for something fresh, something modern, and something fun. Brides are hungry for something new, join in on the fun! If you’d like to contribute some solid images from your sessions, please send them to [email protected]. We’d love to see them!