Cart

How to Stand Out, Capture the Emotions, Create Memories {Wedding Photography}

Today MCP readers get to learn from Teresa of Teresa Sweet Photography. She is giving you tips and thoughts on how you can stand out as a wedding photographer. She will be explaining how you can better capture emotions and feelings in your images.

Wedding Photography: Standing Out from Others and Capturing the Emotion

Being a photographer is more than just buying a fancy camera and going out photographing. Heck, anyone can do that. But becoming a wedding photographer and standing out from everyone else who is photographing weddings, is another story. Whether you specialize in weddings, families, newborn…..you can put yourself in this situation. There are a TON of photographers in each state, many doing the same kind of work as you. Some people only photograph weddings. Some photographers specialize in one field but photograph a little bit of everything. My question to you is this…..HOW do you stand out from those other photographers? What makes you different from them?

The first answer that may pop into a photographer’s head is….I’m the cheapest one in my area. Scratch that off your list. The worst thing you can do is be just that. It is one thing to be less expensive IF you are JUST starting out in a field and you need to gain experience. But if you know exactly what you are doing and heck, been photographing something for years, being known as the “cheap photographer” is the worst thing you can do. Potential clients may look at your work, like it, but wonder why you are so much less expensive than the others in your area and pass you by. Does that make sense? Price your work and time accordingly. Your work should be the one speaking for itself. Your work is what will make you stand out from the rest of the photographers.

You need to find your style…your own “look”. If your photography looks like the photographer down the street or the local chain studio, people may pass you by and you wouldn’t have caught their eye. It’s ok if it takes you a while to find out what your style is, no one would expect you to know EXACTLY what you want to do or achieve. Only you will figure it out and when you come across a series of images of yours that WOWs you…you’ll know. After you know what you are looking for, you will keep that in your mind and will make sure to achieve that look, even if it’s just a few images with each wedding. It’s those images that will speak for you and your business. To be honest, it took me probably almost a year with photographing weddings until I really knew what look I was going for. Was I happy with the images I have previously photographed? Yes. But it took a lot of work, practice and creative thinking and processing to accomplish what I wanted.

No one can tell you what look to go for but I’ll give you my thoughts. I am always checking out other photographer’s work: Local, National and International. We all look for inspiration, knowledge and networking. I have found that more and more photographers (and clients) are looking for the more “lifestyle” photography. The “modern” look, so to speak. People in their natural surroundings, families at a park playing and exploring…and of course, to achieve this look, you have to connect with the families or the couple you are photographing. So even if you are photographing in a studio, it’s the feeling and emotions that will show through. That is what you need to show in your images because when a potential client is browsing through your website or blog, if they can connect with a certain image or images that you are presenting to them and say to themselves “WOW! I want this for my wedding!” Or “I have GOT to have this look for my family portrait!”

As I mentioned earlier, I am mainly a wedding photographer. I would say that about 80% of my work is Weddings and the rest is between Families, Newborns, Trash the Dress and everything else that falls in between. With each wedding or portrait session I photograph, there is at least one image that I can say “WOW!” and know that I truly captured the emotion of that couple, their true personalities or a certain moment that happened. For the first image, it is a baby girl hanging in a cocoon. This image is dear to my heart and I think it always will be. It certainly isn’t a “Carrie Sandoval” or “Anne Geddes”, image but even as I progress with my experience with this type of portrait, this one is special. The parents’ of this baby was the very first couple that I met with and booked me as their wedding photographer when I started my own business. Being able to capture the two very important things in their life (their wedding day and their first born child), is an amazing feeling!

kennedy gaucher 068 v bw How to Stand Out, Capture the Emotions, Create Memories {Wedding Photography}

I truly love each and every one of my bridal couples. I have yet to have a “bridezilla” and hope that I never have to come across one. Sometimes, you’ll get the couples that just call or email you and book your services right off the bat. But in my opinion, I would rather meet with them in person and more-so, would LOVE if every couple booked an engagement session with your services. Why do you ask? It gives you more time to get to know the couple, find out what they love to do together, talk more about their wedding and just create a great relationship with them. However, this can STILL happen if they don’t want an engagement session. Keep in touch with them by phone, email, your blog, Facebook…anything. Don’t be a pest of course, but it’s an awesome feeling on their wedding day when you’re really comfortable with them and I find out, they are more willing to try new things out if you want to experiment. In wedding photography, you MUST try new things. New poses, new lighting (even if it’s finding a different location in a reception area that you’ve photographed a million times), test out some video lights or grab a flashlight for different looks on things. If it doesn’t work the first time, don’t get discouraged. Try to figure out what went wrong and experiment again before your next event. Or it could be a different way you edit. Something new and fresh! For example, my next image. Lots of photographers will have the groom dip the bride to kiss them. It’s always one the client loves, it’s classy. I still do it. But take it up a notch. Have the groom kiss their neck or just below that. It creates a classy, yet playful and more seductive look to it. With this image, I was testing a new way to edit and I think it really worked for this because in my eyes, it added to the romantic look that the image already portrays.

cathy brian 330 vint wht How to Stand Out, Capture the Emotions, Create Memories {Wedding Photography}

For the last image that I will show you, there’s a little story behind it. With this bride, both her and her sister booked me to be their wedding photographer. However, this bride’s fiancé was in the United States Army. Unfortunately, it turned out that he was going to be deployed sooner than expected and when they had to move up their date, I was double booked for that weekend they had planned it. She came to me at a later time, saying that she wasn’t completely happy with her wedding images and wanted me to photograph a Trash the Dress session with her and her husband when he came home. The beginning of the session, we did some portraits of the two of them and then slowly did some more urban, modern portraits…and finally, ended up IN the ocean for some great photos. This couple was up for ANYTHING that I wanted to do and having a client say that, is like being a kid in a candy store! This image is nice as it was photographed but I felt that it needed something a little more and when I tried this edit, it literally made me go “Ooooooooh!” For my style, it just works. I’m very excited too because this bride has become a good friend of mine now and they are now expecting their first child. I bet you can sense how excited I am about that!

erin mikes ttd 207 vintage gold How to Stand Out, Capture the Emotions, Create Memories {Wedding Photography}

So…to wrap it up…it’s ALL about style, the feel of your photography and capturing those emotions. In wedding photography, constantly keep an eye out for things that are happening around you. Think of ALL the planning, stress and emotional attachments that happen on that day. There’s bound to be tears and screams of excitement. It’s up to you to capture those images for everyone to see in years to come because not only are you creating memories, you’ll be creating more emotions THROUGH your photographs.

 How to Stand Out, Capture the Emotions, Create Memories {Wedding Photography}

Jodi Friedman, MCP Actions

Jodi Friedman is the founder of MCP Actions. She designs popular Photoshop actions and Lightroom presets that make editing faster, easier and more fun.

More Posts - Website

Follow Me:
twitter How to Stand Out, Capture the Emotions, Create Memories {Wedding Photography}facebook How to Stand Out, Capture the Emotions, Create Memories {Wedding Photography}pinterest How to Stand Out, Capture the Emotions, Create Memories {Wedding Photography}googleplus How to Stand Out, Capture the Emotions, Create Memories {Wedding Photography}

7 Comments

  1. 1
    Adam W says:

    All very true. And excellent images. Thanks!

  2. 2
    Beth says:

    Teresa,

    Thank you so much for your candid and open post. I really enjoyed reading it. I can tell you love your clients. Isn’t it a great privilege to be the ones to photograph such special moments in other peoples lives?

    ~Beth

  3. 3

    hi teresa! thank you for sharing so much! i LOVE that photo of the baby!
    can i ask where you found that knitted “sling” the baby is in?

  4. 4

    [...] 4 votes vote How to Stand Out, Capture the Emotions, Create Memories {Wedding Photography} Today MCP readers get to learn from Teresa of Teresa Sweet Photography. She is giving you tips [...]

  5. 5
    Teresa Sweet says:

    Hi Tricia, absolutely! It was actually someone from Etsy. Her name is Angel but many many MANY knitters & crocheters will create something like this for anyone. You can do a search on Etsy for something like this or create an open “bid” and see who contacts you to make one for you. :) HTH!

  6. 6
    Katy G says:

    Awesome tips..my cousin recently asked me to photograph her wedding and I’m very apprehensive about it (would be my first wedding). The whole “I might miss something” conversation keeps coming up. As much as I’d love to do the wedding for her, it scares me to death! I don’t plan on getting into wedding photography as of yet, but would love some first time tips. What is your camera setup? Do you use a flash for your inside ceremony images? That’s the part of the whole day that makes me the most nervous..will I have enough light? I have the Canon 5d Mark II and plan on renting some L series lenses to get the best quality, but not sure if I should rent a flash too. Any help would be wonderful!

  7. 7
    Teresa Sweet says:

    Hi Katy! Thanks for all the questions, I’m glad to try to answer them! The funny thing is, I think that it’s the crazy stress that REALLY keeps you going! You know how anxious the bride gets with all that planning, all that adrenaline? That really kicks in on the wedding day for you and I just THRIVE on that. Maybe I’m crazy?? haha I, too, use the 5D Mark II with my Canon 20D as my backups (because hey, ya never know what may happen). I always have a flash on my cameras. I try to use available light whenever possible but sometimes you run into situations where you have to use flash. MANY churches now will not allow you to use flash but when you come across those that don’t mind, it’s nice to have the choice if you want to or not. Make sure to have a diffuser for your flash (even if it’s a cheap-o omni-bounce) but more importantly, know how to dial down (or up) your flash’s power. If you are unsure of how to do that, read your manual, google it or email me and I’ll let ya know. ;) Make sure you ASK the parish is flash is allowed too. Lots of times, I’ll have a prime lens on one of my backups (my 50mm 1.4) but my main lens is the 24-85mm. I have yet to buy a L series lens. I know, a crime. :P

    What do you photograph normally? Portraits? Outdoors? Indoors? Studio? Is this a hobby? An external flash is really a must as the on-camera flash is horrible to use for anything (professional looking anyway). I think your best bet would be to buy an external. 580 or 580exII if you can afford it, otherwise I think it’s the 430ex may do just fine. Everyone will have their faves for their L series lens but I know I’m looking forward to renting the 24-105. Similar to the range I have now but higher quality. Renting is def the best way to go before you go and spend a ton of $$$ for a lens you may not use all the time.

    Honestly, feel free to contact me with any questions, even if it’s just jitters. I’d be happy to try to help you. :) Best of luck to you!

  8. 8

    I am always searching online for articles that can help me. Thank you

Add Comment Register



Submit a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Current ye@r *

Optionally add an image (JPEG only)

Show & Tell

Explore before and after photos from photographers who use MCP.

1photoshop actions and lightroom presets number 2 See More