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Win $200+ Worth of Marketing Materials for a Photography Business

Are you looking for marketing materials for your photography business?

I am so excited for this contest.  Elena Wilken of EW Couture Collection has beautiful templates, cards, and marketing materials for photographers. And she has generously donated amazing prizes for the contest.

The Prizes: 3 winners total

Plus for everyone else:

How to enter:

  • Write in the comments on this post (not on Facebook notes or wall) – your best marketing tip.  Share your “best” marketing tip you use in your photography business to help it grow. The tip can be something that would work for general photography or even a marketing tip for a specific type of photography. Share what helps bring in business, creates word of mouth, or gets your name out there. If you are not in business, you can share a marketing idea that worked on you as a consumer or one you wish to try in the future. I will take some of best marketing tips for photographers and combine them into a future post, since many do not read through comments. So by participating, you are agreeing that I may use your ideas in a future article.  If desired, you can add a picture to support your idea in the comments.

*** Other ways to get bonus contest entries ***

MCPEntry1 Win $200+ Worth of Marketing Materials for a Photography Business

Here are a small sampling of the offerings you can choose from as the grand prize winner.

Marketing Materials for Photographers: Senior Cards and Senior Templates
ewcouture mcp1 Win $200+ Worth of Marketing Materials for a Photography Businessewcouture mcp2 Win $200+ Worth of Marketing Materials for a Photography Business

Marketing Materials for Photographers: Business Card Templates, Letterhead Templates, CD/DVD, Postcards, Brochure Templates and more…ewcouture mcp3 Win $200+ Worth of Marketing Materials for a Photography Business

Elena W is a graphic designer by trade and education and a self taught photographer. She started creating templates first, as little thank you gifts for photographers who have offered her inspiration and help in her journey.
And that’s how EW Couture was born, still in its baby stage. Expect the release of a lot more fun, elegant and trendy products in the months and years to come. Products that bring additional value to your business.

Elena lives with her husband and 2 and a half year old in Portland, Oregon and works full time as a graphic designer.

She is also continuing to make available monthly, free templates and resources for photographers through her newsletter.

 Win $200+ Worth of Marketing Materials for a Photography Business

Jodi Friedman, MCP Actions

Jodi Friedman is the founder of MCP Actions. She designs popular Photoshop actions and Lightroom presets that make editing faster, easier and more fun.

More Posts - Website

Follow Me:
twitter Win $200+ Worth of Marketing Materials for a Photography Businessfacebook Win $200+ Worth of Marketing Materials for a Photography Businesspinterest Win $200+ Worth of Marketing Materials for a Photography Businessgoogleplus Win $200+ Worth of Marketing Materials for a Photography Business

433 Comments

  1. 1

    I would have to say my best marketing tip to date has been word of mouth and doing charity work – I wish I could say that I had other stuff but sadly at the moment I can’t really afford much of anything else

  2. 2
    Ness says:

    What has worked for me, is to THINK LOCAL. My first ‘official’ act as a ‘photographer’ once I had my shiny new DSLR was when I turned up at a local sporting event where there were no other photographers and started shooting with permission of the organisers, they were so grateful for the coverage of their local event that they were announcing my name all day, along with the website address where the pictures would be available for viewing later. After that, I had people by the dozen asking for my card, and then emailing and calling later about the photographs. Just get out there and DO IT!

  3. 3
    Elisabeth says:

    One of the marketing tips Im beginning to implement in my business is to include referral cards with each order. That way they are pre-qualifying future customers for you!

  4. 4
    Elisabeth says:

    subscribed to feed xml :)

  5. 5
    Elisabeth says:

    following on facebook

  6. 6
    Elisabeth says:

    following on twitter

  7. 7
    Kayla Jones says:

    I have found that a simple thank you card goes a long way. After each session I send out a personalized 4×6 photo from the session with a little note saying thank you. I have found that my referrals have increased by doing this.

  8. 8
    Greg H says:

    Following on twitter

  9. 9
    Greg H says:

    Subscribed to RSS

  10. 10

    […] 1 votes vote Win $200+ Worth of Marketing Materials for a Photography Business Are you looking for marketing materials for your photography business? I am so excited for this […]

  11. 11

    My best marketing tip is be excellent because word of mouth referrals go a long way with people. When they have a great experience with you, they will pass your name on!

  12. 12
    William Chang says:

    One of my marketing tip is using facebook ads. It’s a great way to target new clients in your area. Setup an ad campaign and target engaged couples in your area to your facebook page or website. This will help you bring more traffic and potential new clients for your website and business.

  13. 13
    Jenn says:

    Reducing price per unit if buy larger numbers, which encourages them to be more likely to purchase copies to give to family and friends – which spreads the word.

  14. 14
    Greg H says:

    Facebook fan

  15. 15
    Greg H says:

    My best marketing tip is to have some type of contest/drawing for a free photo session. This way you can collect names/addresses/emails for all the non-winners for future business.

  16. 16
    Tracey says:

    Get visual examples to show your clients – they always sell more product.

  17. 17

    A great tip I’ve received is giving clients a set of wallets with their order to use as referral cards. Pick your favorite photo form the session, put your studio/contact information on the back and let mom brag about her beautiful family and how much she enjoyed her portrait experience with you.

  18. 18
    Katrina says:

    Word of mouth is definitely the best. This year I offered to photograph families in our play group that were unable to afford pictures for their Christmas cards. Word spread fast and more and more people were contacting me for hire. It really took no time out of my day, it was huge for the families in need, and in the end it gave me more future jobs.

  19. 19
    Susan P. says:

    I have only very recently launched my business, but what I have seen work well for others in my area are mini sessions with a holiday theme (Christmas, Mothers/Fathers’ Day, Easter, Halloween, etc.) Thanks for the chance- I just love Elena’s marketing templates!

  20. 20
    Katrina says:

    I’m an MCP facebook fan (Katrina Grace Sevin)

  21. 21
    Aeron Johnson {Aeron Johnson Photography} says:

    I would have to say that my best marketing tip (besides word of mouth) is advertising. Myspace, Facebook, and mailings. If you don’t advertise, they won’t even know you are there!

  22. 22
    Susan P. says:

    Following on Twitter
    @susanpeckphoto

  23. 23
    Katrina says:

    Following MCP on Twitter (katrinasevin)

  24. 24
    Tonia says:

    subscribed to feed :)

  25. 25
    Susan P. says:

    I also subscribe to your feed

  26. 26
    Amy Tewalt says:

    My best marketing tip is to reward my past clients with discounts and referral incentives. When I’m willing to give them something, they’re more likely to remember me when talking to friends and family.

  27. 27

    My best marketing tip is word of mouth as well as amazing client relationships. I also made a fanpage on facebook which I update as well as my blog updates.

  28. 28

    Marketing Tip – Immediately after a Senior session I pick out a couple of my favorite images, do a quick edit, resize them, post them on my Facebook Fan Page, tag the senior (and the Mom if they’re on FB). This creates excitement and the Seniors LOVE IT and all their friends see and then want you to do their pics too!!!

  29. 29

    Marketing Tip – Immediately after a Senior session I pick out a couple of my favorite images, do a quick edit, resize them, post them on my Facebook Fan Page, tag the senior (and the Mom if they’re on FB). This creates excitement and the Seniors LOVE IT and all their friends see and then want you to do their pics too!!!

  30. 30
  31. 31
    Tonia says:

    I just started “in business” but have been photographing forever, so to get the word out I photograph my daughter’s little friends (she’s 2), at the park, gymnastics, zoo & my olders daughter’s friends (she’s 17) in H.S., and send the parents or the olders kids there PP copy with a little referal note. It has helped ALOT showing my abilities and the parents and kids love getting the photos as a “special surprise” as well!

  32. 32
    Danielle says:

    I would say that for me the best marketing tip was to find opportunities to share your talent for free without actually advertising “free sessions” For example, I’ve been shooting photos at each one of my sons sporting events of him and his entire team. I then created a blog and a picasa web album to share those photos with other parents and their families. It was and is a good way to showcase my talents and let people know what I’m capable of without just handing them a business card.

  33. 33
    Brittney says:

    Word of mouth! There’s nothing like it. Tell your friends to tell their friends, and you’ll be surprised at the results.

  34. 34
    Nichole says:

    One marketing tip that helped me gain a lot of business is posting specials in the local classifieds newspaper but I do live in a more rural area. Also 75% of my clients I got from word of mouth, doing a good job, being friendly and just striving to make your customers happy and satisfied really helps. Facebook is another way that has helped me with “word of mouth”.

  35. 35
    Brittney says:

    I subscribe to your feed!

  36. 36

    Retweeted – My Twitter is @oohlaboudoir

  37. 37
    Bridgette says:

    My tip would be geared towards newborn/toddler type photography. Join a Mom’s group and get to know the other moms. Moms are always looking for ways to showcase their children and the word of mouth is great!

  38. 38
    Melissa says:

    My best marketing tip? Keep my best clients happy and reward them for loyalty….word of mouth referrals are gold!

  39. 39
    Bridgette says:

    I subscribe to your feed.

  40. 40
    Ramona Hickey says:

    Word of mouth has been my best tool. The majority of the work I receive comes from referrals and I couldn’t have had that without really believing in the product I was creating.

  41. 41
    Bridgette says:

    I follow you on twitter (Bridgettevs).

  42. 42
    Bridgette says:

    I follow you on Facebook.

  43. 43
    Monica Brown says:

    I include a handwritten Thank You card and a couple extra prints that were my favorite, but the client did not order. I place my web address on the back of the free prints. And that creates my word of mouth. I don’t have the resources for much else at this point.

  44. 44
    Brittney says:

    I added your button!

  45. 45
    Karin says:

    I think free handout images are a fabulous idea. My wedding photographer gave us free wallet-sized prints of our favorite engagement image with his website printed across the bottom and we gave them out with wedding favors at the reception. They didn’t look tacky or too “advertisey” and I still see them hanging on our friends fridges and bulletin boards.

  46. 46

    I have grown my business by getting out there and taking pictures of things I am interested in, other than the main vein of my business; portraits.

    For example, while finding plants for our yard, the landscaping company we used also had several cows, and other farm animals. I asked the owner if I could come back and take some pictures of her animals, and, in return, if she liked any, I would give her some prints. It was a huge success in that not only have I expanded my portfolio to appeal to those other than families, I was also hired to do all photographs for the landscaping companies’ website. The owner proudly displays my prints in her office, and my cards as well.

    I also tend to take my camera everywhere, which is an easy way to start a conversation, and always have your business cards ready!

  47. 47
    Molly says:

    The secret I believe to the best marketing tip is that YOU have to power to steer your bike towards greater success. YOU have the power to create a great ride with great results. Whether, we market ourselves a certain style, look, etc. The power to believe in ourselves to do this is the tool itself!

  48. 48
    Linda says:

    Of course, Facebook is my greatest advertiser. I blog everytime I have something to share and post a link on my facebook page. People are reminded of me every time there is a new entry. Also, for my friends who can’t afford photos, I ask them to send out an invitation to all of their Facebook friends to “become a fan” on my facebook page and also to post my pictures on their Facebook pages. It is the fastest way to share my work with lots of people in my area.

  49. 49
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    Crystal says:

    I’d have to say my best marketing tip so far (since I’m still very new) is putting ‘label’ on the back of the announcements ordered, whether they be a senior or newborn. A simple label with name, number and website with the recommendation of the person sending is all that it takes sometimes to bring in a new client! Make sure you clients are happy and word of mouth will follow.

  51. 51
    Nina Seebs says:

    One of my fave things to do is have different business cards for the different areas of photography I do. One look for weddings, one look for kids, one for seniors, etc. So when I’m out shooting and asked for a card I can give them a more specific one with a sampling of my work on it.

  52. 52
    Lacey says:

    My best marketing tactic has definitely been my blog. I live in a tight-knit community and everyone knows everyone! I love to write about some of their child’s endearing traits when I do my post–which isn’t hard–there’s always a lot to love about my little models. And parents love to hear wonderful stuff about their own child! I send the link to the client’s sneak peek in an email and tell them to feel free to foward the link to family and friends–and they, of course, do.

  53. 53
    Dalin Rodrigues says:

    I am currently not in business yet, but have been practicing with my dslr on friends and family. Since I take them for free, I ask for permission to post the pictures on my FB page for my other friends to see my work. I guess you can say I am portfolio building for free. Since I have done that I have been getting lots of requests on taking portraits for money.

  54. 54
    Gina Bilyeu says:

    One of my greatest marketing tools has been to donate my art to local OB/GYN offices. In exchange for providing beautiful art for their walls, they leave my business cards and literature out in their waiting rooms for the expectant moms and new moms. I get calls all the time wanting maternity and newborn sessions for these offices!

  55. 55

    My first thought? SEO. I know, word of mouth works the best, but when entering a new town, you have to start somewhere & people being able to re-find you when they’re trying to remember you is important. : )

    Thanks for the contest.

  56. 56
    Ally says:

    Referral cards have been a great business generator for me.

  57. 57

    I hope my last comment posted… my computer hiccuped in the middle of the process. : )
    +1 Retweet: http://twitter.com/GreenShoesPhoto/status/10979406372

  58. 58

    +1 Facebook Fan (Christa Holland)

  59. 59

    +1 Follow on Twitter: GreenShoesPhoto

  60. 60
    Ally says:

    +1 subscribed to RSS

  61. 61
    Christy says:

    To help my business grow, I try to accomodate my clients to the best of my ability. People always seem to remember when you at least TRY to go that extra mile for them. I also try to keep snapping pics even when I don’t having “paying” clients. I set up a cool, funky shoot with my best friend and those pics ALWAYS generate interest:)

  62. 62
    Ally says:

    +1 following on Twitter

  63. 63
    Ally says:

    +1 FB fan

  64. 64

    +1 Subscribe via RSS in Google Reader.

  65. 65
    Britt says:

    Definitely word of mouth! I always include a few extra business cards when I deliver proofs to a client. That way they can hand them out to anyone who asks when showing off the proofs to friends and family.

  66. 66
    Beth K says:

    The best market tool I have found is get involved with your community. The more you are the more exposure your name has.

  67. 67
    Beth K says:

    Subscribe via RSS in Google Reader.

  68. 68
    Beth K says:

    Fan of both MCP and EW on facebook

  69. 69

    I think my best marketing tip is to make business cards for the wedding with the bride and groom on them.

  70. 70
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  72. 72
    Bree Ross says:

    Subscribed to RSS feed!

  73. 73

    Blog follower/subscription

  74. 74
    Bree Ross says:

    Following on Twitter now!

  75. 75
    Bree Ross says:

    Best marketing tools that have worked for me…word of mouth and a facebook fan page.

  76. 76
    Marla says:

    Make a facebook fan page and invite all your local friends. You will be surprised how quickly these can grow. Of course, you need to make sure that it is updated frequently with good quality work.

  77. 77

    […] This post was mentioned on Twitter by Seshu, Jodi Friedman, Breaking Photo News, Lesley Davies, Christa Holland and others. Christa Holland said: RT @mcpactions Marketing Materials for a Photography Business http://ow.ly/1qu3JU […]

  78. 78
  79. 79
    Shelya says:

    Just finished my logo so I need new marketing materials… perfect! and I LVOE EW!

  80. 80
    Christy says:

    Subscribed via google reader:)

  81. 81
    Deborah K. says:

    I am a fan on facebook!

  82. 82
    Shelyla says:

    Oops… forgot my marketing tip.
    I am just starting out in business, but so far my best thing done has been to partner with local businesses. I am working with a party/bounce house place offering a gift card for a print credit to whoever books a party. Makes both of our businesses look great! And attracts a target market of mine – children at birthday time who need portraits!

  83. 83
    Deborah K. says:

    I follow you on twitter too! Entry #2 =)

  84. 84
    Deborah K. says:

    I also subscribe to your feed! Entry #3! =)

  85. 85
    deanna says:

    I offer a free session fee to seniors in the church, and that helps with repeat business. Charity work is a good “start-up” marketing tip.

  86. 86
    Holly says:

    I think just adding your own special touch and little “freebies” given to costumers with your logo and marketing information on them is a great idea!

  87. 87
    Marguerite says:

    Facebook was an excellent way for me to make so many more contacts, from friends I haven’t seen in a while. Now there referring me!

  88. 88
    deanna says:

    I love this giveaway – I need a “brand” including a logo. I added the mcp banner to my blog.

    I recently purchased the amazing face action package – I LOVE these actions! I recently shot a wedding where the groom had some “skin issues” and these actions are a BIG help.

  89. 89

    EW Facebook Fan
    MCP Fan

  90. 90
    LeAnne says:

    Show it to sell it! The best advice I ever received was to have samples of wall portraits to show clients. When they think an 8×10 will do it, “wow” them with a 16×24 standout mount or 20×30 gallery wrap, and show it on the wall so they can see its value as an art piece. Suddenly the 8×10 looks silly on the wall….

  91. 91

    Being an actor as well as a photographer, I specialize in theatrical headshots. And somehow I’ve also become the go-to person when it comes to announcing auditions, new productions, and discounts for theatre tickets in our community. I have a list of about 450 people who get these announcements, and every time I send one out, I plug my photo business, always including a sample. Not only does it generate new clients, the actors love to see their pictures used for marketing purposes!

  92. 92
    Robyn says:

    Shared on Twitter!

  93. 93
  94. 94
    Cindy says:

    Word of mouth is the best marketing tip that I have come across……. if you take great pics but have a terrible attitude, your clients will not return business and they definitely won’t send business back your way. A great website and updated blog helps too!

  95. 95
    Cindy says:

    Following on facebook and twitter too! (O:

  96. 96
    Danielle says:

    One of the best things I did was donate a session to my kids school for a fundraiser. Alot of my kids friends parents didn’t even realize I was a photographer. This was a perfect way to let everyone know while doing something great for my kids school. I ended up booking quite a few sessions after that!

  97. 97
    Danielle says:

    Fan on facebook!

  98. 98
    Melissa says:

    my best marketing tip is “paying it forward”. I have found that it really helps drive traffic to your business when you are helping others out whether it be vendors or your competitors. Teaching other photographers your knowledge will help you get your name out there and also build a network of friends!

  99. 99
    Cortney says:

    Thank you cards! With every order I add a thank you card with a loyal customer discount for additional sessions.

  100. 100
    Robyn says:

    The single best thing I did for my business was to get a Facebook Fan Page and add my clients as my personal friends so that I could tag them in their pictures. All uploaded pictures have my logo and website on them, so people see the pictures and know where they came from!

  101. 101
    Jen Parker says:

    Word of mouth, definitely. I also sent out a really beautiful holiday card to each client with a photo from their session featured on it. Clients appreciate the time you took out of your schedule to think of them

  102. 102
  103. 103
    Cortney says:

    Subscribed to the feed

  104. 104
    Leisa Hape says:

    This is my 1st year in my business….my first marketing strategies that have worked well so far, is: Created a nice looking website via blogspot then created a fan page via facebook to post my website/specials and of course sneak peek pics from each of my sessions. Start referring friends, post my work, they refer their friends…etc. etc. Word of mouth is huge too! I have gotten way more clients than I ever expected this early on in my new photography adventure. :) Yes, all of the marketing I have done thus far has been FREE, but it has been successful thus far.

  105. 105
    Jen Parker says:

    Subscribed to the RSS feed, also!

  106. 106
    Ericha says:

    Be yourself and be genuine. It says a lot when you let people see who you really are as a person. Clients will flock to you when they believe that they can trust you in capturing the moments of their families.

  107. 107
    Jen Parker says:

    Following you on Twitter, too!

  108. 108
    Emily says:

    My best marketing tip is to be bold. Don’t be embarassed for your prices when someone asks! Hand someone your card and tell them that about your website.

  109. 109

    My best Marketing tip has been putting my website on the back of every greeting card and announcement that i create. I get a ton of business from people, especially from Christmas cards. Everyone looks on the back :)

  110. 110
    Brandi Jo says:

    I really tried hard to find my “brand” and really get it out into my local community. I made sure that it was something that was not common, so when people saw the “green flower” or even the color green… they would think of me. I also always OVER DELIVER. Anytime I give a client anything in return, I over deliver. I make sure I never cut corners on any of my products. I always order top of the line. If they are paying for it, I want them to know they are always getting the very best quality with me. It has always helped with the “word” to be spread. Being in the military, I am forced to relocate every 2-3 years. This makes it challenging to up-root and restart my business, just when it really gets going. The positive to this is that I will become the very best in getting my name and image out there, fast! :-) No matter where I am, I know that people will recognize my green flower!!

  111. 111
    Kathy says:

    My best marketing tip is to control the entire process — even your prints. When you give a client a CD and they print them at a local cheap printer, their friends aren’t impressed and you won’t get word of mouth business. Deliver amazing quality prints to your clients, their friends will fall in love with them and ask, “Who did these?!”

  112. 112
    Jennifer says:

    a good marketing tip is to have current items on display that most other photographers in your area don’t offer. all it takes is one new product, idea, etc to get someone to come to you for all their photography needs! stay on top of the product/print market! i’d really like to win this one!!! *fingers crossed*

  113. 113
    Carli says:

    I present my image cd to the client on a cute 5X5 printed card that I ordered from WHCC, and then I bought adhesive cd hubs to stick on the inside which makes a cute, fairly inexpensive cd case with my logo and information all over it. I am also just starting to do a referral coupon for a free print if a friend books a session with me. I don’t have pictures right now (as all my supplies are currently being shipped to me) but I will take pictures by the end of the week for sure!
    I’m already a member of the MCP Fan club on FB. Do I get an extra entry? Or is that a one time thing?

  114. 114

    I think facebook has become such a useful tool to get the word out cheaply, as well as display your work. However, I think a MAJOR marketing tool for local photographer’s is to check out your town’s local publications…for example, there is a small quarterly publication in Fargo created by moms and so it is placed in locations where mothers frequently visit…such as the pediatrician’s office, OB clinic, grocery store, etc. Inside are not only general photography advertisements, but interviews of photographers on tips to capture your child’s personality. Even though it’s self-help tips on how to photograph your children at home, these parents many times still come in for their children’s milestones. And never forget to offer an incentive to your clients when they tell you how they heard about you. But of course, your world must speak for itself as well! :-)

  115. 115
    Jeri says:

    I put a few referral cards and a coupon card in my outgoing package orders. My clients love to hand these out and the word of mouth marketing works wonders. In fact, I think I used an EW template for my referral cards. :)

  116. 116
    Carli says:

    I subscribes to the RSS Feed!

  117. 117
    Jeri says:

    I am an FB fan!

  118. 118
    Jeri says:

    I also subscribe to your RSS feeds.

  119. 119
    Brandi Jo says:

    +1 Subscribed to Rss Google Reader

  120. 120
    Jodi Sware says:

    my best marketing has been word of mouth, and hanging prints in our local hair salon. Those girls advertise like crazy for me! Also at christmas i have people donate a toy of at least $50 value and reduce my session fee. I then donate all the toys for Toys for Tots and the newspaper does a picture and story. It is very positive advertising.

  121. 121
    Brandi Jo says:

    +1 new Facebook FAN!!

  122. 122
    Jodi Sware says:

    subscribe to the RSS feed.

  123. 123

    My best marketing tip has been when I haven’t been marketing! Does that make any sense? I am big on doing things for free and just because…as a business owner, I can do that! I have been proud to link with charitable organizations and schools to do free maternity/newborn photos, school photos etc…and I have found that through word of mouth, that has been most and best marketing tip. When I do what I want to do, when I want to do it…whether I am charging OR NOT!

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    adding a MCP link on my blog.

  126. 126
    Josie says:

    When I first started out, I found a small little boutique that had all the fun high-end stuff for children. I asked to display my work in her boutique and then we hosted a drawing to win a mini-session. I got a lot of names to send postcards out to and the person that won still comes to me for her child’s pictures. It was a great tool starting out for me.

  127. 127
    Josie says:

    I have your button.

  128. 128
    Emily says:

    Having your clients love you and will spread the word about you! There’s nothing like free word of mouth advertising!

  129. 129

    Local, I advertise half price to college students and do a giveaway twice a year. I also do work for the college and church for free, in exchange that they give out a few business cards.

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  133. 133

    I am a FB fan of yours

  134. 134

    I follow you on twitter.

  135. 135
    Andrea says:

    I built a big part of my business by doing preschool photos. The families then call me when they need a family portrait.

  136. 136

    I am a subscriber to your updates!

  137. 137
    Chrystal says:

    I believe fully and wholeheartedly, you get what you give. Period. You have to be free with your love, life and experience to get it back in return.
    Live this way, work this way and then the word of mouth you have from you current clients gets you tenfold more!

    Also it helpd to advertise where your customer base is, targeting your client base is crucial.

  138. 138
    tara Pugmire says:

    always carry business postcards for each speciality you work with ex: babies, seniors. When you see people that fit the area just pass along your post card with images that make them interested in your work.

  139. 139
    l says:

    When I first started I did lots of my friends (to build my portfolio) for free and I just asked that they spread the word. Word of mouth is so powerful! I always follow up my session with a thank you note. That seems to go by the wayside many times too often!

  140. 140

    I have been offering all of my seniors facebook images. I let them choose some of their favorites from the session, and put them on facebook. I tag them from my fan site, which brings my senior, their family and their friends to my fan page, and eventually to my website. I have gotten a lot of clients this way!

  141. 141

    Dont be afraid to give a mom at the park your card. This works better for women then men. Every once in a while I see identical twins, or a girl with the most amazing eyes and face ever. I love to go up to them and say, “Wow, identical triplets! They are so cute!”
    After a minute or two of chatting about her kids you tell her that you are a children’s photographer and offer a free session and a free 8×10 or something. She or her family will probably order more prints, you get great portfolio pictures and hopefully she will come back again and pay for a whole session.

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    John Wallace says:

    Have a Rolls Royce item to offer above your best package. Add special items, different items, special places, etc. etc. and price it very high. You never know who may just want that Special Package.

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    Jodie says:

    One marketing method that worked on me was posting “This offer (whatever it may be) expires tonight at midnight” I wanted to make sure I rec’d the discount so I ordered. (I think the offer still applied the next day) :)

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    Denise says:

    Word of mouth

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    Blogging, hands down…followed by word of mouth. Since I am JSO, I use the internet for everything—from showing recent work to surfing for ideas to learning photog skills on great sites like MCP Actions. I’ve gotten a lot of feedback by linking my blog updates to my Facebook page (it’s also nice to get positive encouragement that others actually like what I am doing!).

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    Rahul says:

    Whenever we put up a new blog post we say that if the couple gets 50 comments they receive a free 8×10 and if 100 we give them a free 11×14. The couple tells everyone to come to our blog. Talk about awesome word of mouth marketing!

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    michelle riebeek says:

    I don’t know much about marketing. My best guess is to get your name out there anyway you can. FB seems to be really popular for that right now!

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    My best marketing tip is my blog – people I never even knew watch it and like what they see and pass it along. I think keeping it updated is important!

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    Emily S says:

    I agree with everyone that a Facebook Fan Page is a great way to market. Another way is to have contests that drive traffic to your website. We had a contest with our 2009 wedding clients for a free 16×20 standout for whoever got the most votes.

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    Amy Hoogstad says:

    A great marketing tip… I’d have to say networking with other (carefully selected) small businesses. If you all work together, you are able to make a bigger impact and reach more people, all while mutually benefiting from the work being done. It’s a win-win! Thanks for the chance:)

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    GayleV says:

    Definitely Facebook!! It has helped me spread the word tremendously among those that I know and the networks of those that I have photographed.

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    WendyE says:

    I always try and give a small free gift…some wallets with our logo..some senior rep cards with our website. Something that has our name, but they didn’t pay for so they are happy with handing them out or giving away. They love the freebie and they share with their friends. Most of those friends are the clients we want anyway!

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    O this would be nice! Great Products and good colors too! I subscribed to RSS Feed.

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    Retwitted and became a Twitter Follower. Thanks for such a great prize offering!

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    Ally says:

    my best marketing tip to get my name out is postcards! I ask several local business if I could leave postcard size cards with a few of my images on them and info. I get them printed at Vista Print for free (have to pay shipping) but this work great. I have them in a children’s hair salon and have gotten a great response from them. I have attached a copy of what they look like but would love to look into something more professional and it looks like EW Couture has just that!

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    Ally says:

    I am a fb fan!

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    When I deliver prints, I provide referral ‘wallet’ cards…wallet sized images with a favorite image from the session and my studio contact info. Clients readily pass out these mini images of their session to friends and I get lots of referrals! New clients ask if they will get referral wallets too!

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    Jana Miko says:

    As a Photographer I generate a majority of my business through referrals. The best ways to generate referrals is to stay in touch and to do it in a way that is memorable and creates buzz! I use a system called SendOutCards to thanks clients and to keep in touch throughout the year ….with an old fasioned greeting card, sent in the mail that is personalized with thier photo(and of course my logo). A client will be sure to keep it if it has their childs photo on the front and they will most likely display it where others will see it and admire it. Put more images inside too so they show off the inside where your logo, etc is. Great for birthdays, thank-yous & special offers. It is a photographer dream tool -almost as handy as MCP Actions :) Anyone who would like a gift account to try it for free can contact me via the link.

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    Jana says:

    Yes I follow MCP Actions on twitter :)

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    One of the best marketing tips I’ve read and seen people do is to not only have a facebook fan page, but post often to keep your name fresh in people’s minds.

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    Jana says:

    Yes , i’m your fb fan :)

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    Jana says:

    and yes, i’m a subscriber :)
    …and i’m due to win, i’m sure.

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    I just became a fan! -Jennifer Schaefer Minor

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    Lynn says:

    Seriously, social media has been the best marketing tool! Not only being a member, but being active on twitter and facebook takes you a long way. I try to have a personal voice and post pictures I think best represent my work. It great how news fly on these forums!!

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    Melisa says:

    Word of mouth!!!!

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    Melisa says:

    Follow on facbook

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    Jennie says:

    There are many great ways to market, but I think the single best way is word of mouth. I make sure my clients are happy and feel good about their purchases. I also offer incentives for referrals. The money I put into these programs is much better spent than mailings or other common forms of marketing.

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    Ally says:

    Now following through twitter:)

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    Nicole says:

    Whoops I’m a dork! I posted this on the previous blog post on accident:

    I’m more of a weekend photographer (got a ‘real’ 9-5 during the week LOL) so I am just starting doing shoots for others. I’m offering a free session here and there and then I offer the prints and products off that. Even if they don’t actually purchase anything I use the watermark tool Jodi offers and pop it on to every picture. Load those on Facebook (and add a link back to your blog, website, etc) and tag that person in them and people start noticing. I’ve already got several people interested in doing some spring family shots.

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    MegganB says:

    My best tip is including a special “deal” for my clients when I give them their prints… whether it’s $ off a session fee or future print order. They love it and I love them! I usually make it a photo with the info on it so they know it’s just for them!

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    MegganB says:

    I’m a facebook fan!

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    Jamie says:

    It may sound simple, but a “thank you” goes a LONG way. Money is tight for everyone and I realize me clients have problem scrimped and save to do a session with me over a 3.99 a sheet session with Walmart. I always send a personalized thank you note and a 5×7 print of my favorite image from our session. It works, I promise.

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    Amy Hoogstad says:

    Your banner’s on my blog: http://www.kahoogstad2.blogspot.com Thanks for the chance!

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    Amy Hoogstad says:

    I subscribe via Google Reader. Thanks for the chance!

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    Amy Hoogstad says:

    I’m an FB fan. Thanks for the chance!

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    Amy Hoogstad says:

    I follow on twitter (amymom24 & AsherImages). Thanks for the chance!

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    Heidi Maranell says:

    I follow on twitter! twitter name: heidimaranell

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    jess says:

    give back. good for your heart…and your business.

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    Heidi Maranell says:

    I’m following MCP on facebook!

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    Heidi Maranell says:

    I know it’s been said already, but having a drawing for a free session/prints is a great draw and you get a mailing list for free!

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    Tweeted
    https://twitter.com/LesDPhotography

    Thank you for the chance to win!!!

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    Noelle says:

    Keep it simple. Don’t oversell, overword, or overmarket. And always give back when you have been blessed.

    Another great thing I am doing is only giving referral cards to the clientel I am trying to reach. They usually have friends in the same market.

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    Noelle says:

    Now a Facebook Fan

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    Noelle says:

    Now following you on Twitter

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    Noelle says:

    Put a post on my blog about your contest!! I really enjoy your blog. I guess this is the first time I tuned into you being on FB, Twitter, etc. http://www.bellphotos.wordpress.com

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    Erin says:

    Word of mouth is my #1 marketing tool. I also participate in area business showcases to get my name out there. For instance, the chamber of commerce has an annual event to promote businesses & each business has a booth at the event. A local church has a similar event called “Ladies Day” around Mother’s Day each year. Last year, I offered a special on mother/daughter sessions purchased & booked that day. I also had a drawing set up at each event for a free photo session & print package.

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    Erin says:

    Following you on twitter

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    Erin says:

    Facebook Fan

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    I would say, so far, that my best marketing tool so far has been taking the time to enjoy my sessions with my clients, and not leaving until I am happy with the photos. They get excellent results, and are more than happy to refer me to others. The shots are more casual, less posed, and they are happy clients.

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    Jeremy Vann says:

    My best marketing tip is: To radiate success upon myself and the world. When I am in a state of radiating success and positivity, calls come in and everyone signs.

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    Kristie says:

    The best marketing tip I can offer is REFERRALS!! You can’t beat your customers talking you up to all their friends and so on. Repeat customers are great and easier to shoot because you know them better. Another great thing to do that helps the community and helps promote your work is to do work for charities. Make a calendar and offer sessions that will be featured. Proceeds can go to your specific charity.

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    Sarah says:

    I have to second the “word of mouth” — it’s hard, but just getting the information out that I’m HERE and this is what I do has helped me the most. And, I follow on RSS and FB. :)

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    Becky Woods says:

    Facebook baby!!! Got to love facebook tagging!

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    Morgan says:

    Create a Facebook Fan Page. I created one and invited all my friends and it was a great way to build a good fan page fast. And a lot of my friend didn’t realize I had started a business either, so it was a great way to get the word out. Within 2 days of launching, I got quite a few inquiries.

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    Gail says:

    I use my “office in a box” and visit any potential clients at a location of their choice to save them time. I buy the coffee or tea and we have a chat. They get a chance to look at our recent portfolio, samples and a DVD slideshow. It is rare that after meeting with them, that they do not select us to photograph their event.

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    kate craft says:

    Advertise your work in dental and doctor office …..offer to take pictures of their kids to decorate the office with then leave biz cards there and make sure the receptionist knows you company name and website at least.

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    Brandy says:

    My best marketing tool is Facebook. I post something every day to my “fan” page and always tag clients in their portraits.I also ask my clients to be my friend on facebook and always post something there so they can relate to me on a “friend” level and not just a professional one. I post goofy things to show my fun side and never let anyone see my bad day. I have so many people thank me for not treating them like a client. Those are the clients that refer me to others. Facebook is like a domino effect. Tag one and their friends want to shoot and be tagged too.

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    Kris ElBayeh says:

    Facebook has been a great way for me to get my name out there. I can upload sneek peaks for people to tag to bring their friends and family to my fan page as well as giveaways, model call outs and promotions.

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    Beckie says:

    I took pictures at my son’s 5th and 6th grade basketball game and then shared with his friends and their parents…along with a picture or two of their kid was a business card…

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    Megan Miller says:

    I think what works best is, When creating your logo you always want to make sure its the same all the time and 2nd join all the social sites, facebook does wonderful for me and its FREE everyone LOVES FREE! 3rd get your business cards and flyers out, Try going to other local business and ask if you can put some flyers out and you will do the same at your studio. Thats what hals me the most!
    Thanks.

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    I like to do refer a couple of friends for a paid session and your session is free.. I do it with seniors and they find all their friends to come to me.. Spreads my business through out the school quickly..

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    Amy Mathews says:

    Right now, what’s working the best for me is word of mouth. I have a lot of friends in the business and they have been wonderful since I’m just starting out. It’s nice to have fellow photogs give you a thumbs up and book sessions with you to boost your confidence. Then pass on those pics to their friends.

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    I just started my photography business in 2009 and I have already grown so much! I thank my facebook page for all of this. Everytime I tag the people in my sneak peeks… Other people who are friends with this person see the pictures. I let my work speak for itself so this has been the best way to get my name out there and to get my business going. I also like to print out referral cards for some of my clients. I print these cards with their pictures on the back and they show them to all of the family and friends.

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    Erin Freeman says:

    My best marketing tip is to advertise on facebook. That is where all of my business comes from. I provide my clients with photos with my logo on it to post on their facebook so they can show off their photos and my name gets out. I can read the photo comments so i always say hi to the people who comment and let them know of any specials I am having.

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    I have an idea that I plan to try out within the next week or so. There was a new office complex that was built recently in my city that has the most amazing architecture- beautiful stone walls, arched doorways & windows, the works (wish I had a photo of it already!)… I plan to stop by and ask for permission to use their building as a backdrop for some photo shoots I have coming up & when would be a good time for it. I’m hoping that the fact that I had the courtesy to ask first will have a positive impact on their response. In return I plan to offer either a discounted rate on my photography for anyone who works there or maybe a freebie… depends on how many employees I see ;) Nothin’ better than word of mouth from happy customers who got a great deal!

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    Jenny says:

    I had a few ideas awhile back but I’m not sure how effective they’d be or if it’s even possible. I thought of maybe going to local radio stations and offering to attend their sponsored events and take pictures for their website and marketing materials. It seems as if it’d be a great way to get your name out there and exposure in a low-cost way. You could hand out event cards while at an event for people to go to your site and view the pictures and have the opportunity to purchase them.

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    I treat my clients like gold. I send gifts to my engaged couples and check in with my brides every month. From there my clients do all of my marketing.

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    Roxy says:

    The tagging feature on Facebook. Become friends with your clients so that you can tag them in the photos you post. All of their friends will see that they were tagged and go look at your page.

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    Dawn Howeth says:

    My best marketing tool is FACEBOOK!!! I’ve had more business from Facebook referrals than any other marketing tool.

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    Dawn Howeth says:

    I subcribe to rss….

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    Andi Grant says:

    I hope I can explain this well. (Wedding Photographers)
    I found a wonderful high end jeweler who was happy to partner with me. He gives a nice 5×5 gift card made with his business logo along with mine to men after they’ve bought an engagement ring. The gift card is for a free engagement session and includes 1 digital file for save a dates, no strings attached. So far the couples who’ve called me love the jeweler for it.
    This gets you in front of a couple even before they pick their wedding date. I’ve booked two weddings in the last 4 or 5 months because of this program, and that might not sound like much but the marketing only cost me 25 dollars to print 25 cards. I’m only partnering with 1 jeweler at this time, but I plan on connecting with others. Good luck!

    • 213.1
      Anna says:

      Hello,
      This sounds like a great idea, but don’t the couple take advantage of a free engagement session and then go with another photographer? How many session did you do to book those 2 weddings?

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    Leanne says:

    Connect with your client! So far the best marketing advice I have is to make sure your clients are having fun! Be open to their ideas, visit with them, make sure they have are having fun and are relaxed. I just had a girl post on her FB page a link to my blog which had a sneak peak to her images. She wrote “that was the MOST fun I’ve ever had having photos taken”. Word of mouth is HUGE. Also, donate to local events, pre-school auctions, etc. Even if there is only one winner, your pics are out there for EVERYONE to see for free along with all your business cards. :)

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    Treat everyone as if they are the only client you’ll ever have. You’ll go the extra mile and they will really appreciate it – and people will talk and advertise for you.

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    Missy says:

    After any session I have, I make a simple magnet out of my favorite shot & include it with their print order. They will undoubtedly put it on their fridge to remind them of their shoot & schedule another one within the year & I get calls from their friends & family who see it on their fridge. Business grew by 5+ sessions a month after I started that practice! :-)

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    Missy says:

    Fb fan + Twitter follower! Thank you!!

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    Michele says:

    My favorite marketing tool is one that also makes me feel like I am making a difference in this world. I know at my son’s school, so many times they ask for pictures of the kid – as a baby, 2, etc. I know so many low income families who don’t have pictures or if they do they are poor quality. I also know a lot of seniors in high school that can’t afford pictures – so I donate my time and talent and take their pictures for free. I give each of them free 10 4×6 and 2 8×10. I have had so many referrals to paying customers.

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    alison says:

    I try and leave promo cards and/or business cards in places I know my target cliental will see them (or I hope they will!)

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    I am holding an event this spring where I will do mini sessions downtown and in lieu of a session fee, I will accept donations for the local Humane Society. This is a win-win situation for all of us: My name gets out there tied with a local charity, the charity receives help and the client gets to help the community while getting something in return. I photograph pets but this can be applied to any charity you are interested in helping!

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    Gabby O. says:

    Facebook. I have booked TONS of clients through Facebook! I have my oen profile plus a business page. I can add clients as friends (If your clients don’t turn into a friendship you aren’t doing your job!) and then tag them in photos for their friends to see. I make sure I put contact information in the photo description line.
    I recently went to a restaurant to take photos and a gentleman at the bar asked if I was a photographer and what my business name was. I told him and he kind of looked at me for a second and then said, “I know you from some where…Facebook! I have seen your work on Facebook and you are good. Real good! Nice to meet you!” I was so flattered to know he’s seen my work…and I’ve never met him before in my life.

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    Facebook has been a HUGE marketing tool for me. My clients get to see a sneak peak of photos before I’ve finished editing the entire session, they LOVE that and can share it with friends and family. I think it makes them even more excited to finally see the finished photos. Not to mention all of their FB friends see them and see my name attached to them :)

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    Gabby O. says:

    Follow on Facebook

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    I just subscribed to RSS feed, RT about contest, and Shared contest on my facebook page! I am already a fan/follower on facebook and twitter! Thanks again! (Great marketing idea by the way! ;)

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    Gabby O. says:

    Follow on Twitter

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    Vanessa says:

    I am just starting out and so far the best thing I have done is to offer free mini shoots. My family is a military family so we move around a lot and it was a good way to new clients fast.

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    Kipi says:

    I have begun to include postcards with a collage from the photo session on the front and my business information on the back with every order. When a new customer brings in one of these cards to session and places a print order, I give the referring client a $20 gift card. Best marketing idea I’ve ever used!

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    Deborah Kocan says:

    I just posted a link to facebook! You are now my status update =)

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    Amy Cameron says:

    This might sound silly but I think the best tool is time. When I first started out I expected to do one thing that would bring in the hundreds of clients I was waiting for. I’ve since learned thought that steady, consistent, and GOOD photography and service will eventually win people over–one day at a time, one person at a time.

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    Amy says:

    I’m not in business, but I am a sucker for special deals — like book a session in May and buy X package and you’ll get a small canvas to go with it!

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    Deborah Kocan says:

    The best marketing advice is to get involved in your community. Take great photos and the word of mouth will travel and get your name out there! Also, start small… remember that Rome wasn’t built in a day. Good photos will promote themselves!

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    Laurie Y says:

    When a client loves all their photos (if you’re doing your job right they will) and can’t afford them all I simply remind them that I provide photo credits for referals. Of course they’re going to show off their photos and try to convince their friends to book so they can buy more! And of course your costs to print are less then the amount of ‘free’ they are getting in credits.

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    Amy Cameron says:

    I tweeted as well. :)

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    One of the best marketing tools I use is myspace, and it’s free!! I’ve gotten all of my seniors from myspace and referrals from my myspace seniors.

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    Lisa says:

    My best tip is to find opportunities to volunteer within the community. I’ve done that by photographing local performances, and the response has been great.

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    wendy says:

    Fb fan

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    Wendy says:

    Join a moms group. Take some free pics.

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    Lisa says:

    I’m a facebook fan

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    Stephanie says:

    I always give clients a free 8×10 for every referal they send me

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    Sarah Gaylor says:

    Facebook has been HUGE success. So many people to connect and reconnect with. You get to update hundreds of potential clients everyday!! Everyone is bound to know someone needing professional images. My best referral was from a gal I went to high school with and hadn’t spoken to in at least 10 years- she referred me via facebook to a family who just had their first baby. I shot a newborn session and immediately booked a repeat session for their christening. Just goes to show many people know what you do on a daily basis just because of social media sites.

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    Shawna says:

    One thing I did was to hold a beautiful child contest. It got friends telling friends to sign their children up. The winner got an 11×14. 2nd place got an 8×10. I didn’t want to leave anyone out so I mailed each contestant a $25 gift certificate as a Thank you. It worked out soooo well! I gained quite a few new friends and people remember me now. I am also a fan of joining organizations that do pro bono work. It feels great to give back to communities that have helped me become who I am now :)

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    Lisa says:

    I also follow on twitter

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    I offer a free 5×7 as a referral gift.

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    Lori Gordon says:

    My best marketing tip is don’t be afraid to share with anyone, where ever you see them, what you do and give them a card!

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    amber wright says:

    i am just getting started with my business so i havent done much of any marketing for myself…but what has generated a buzz for me is posting “sneak peeks” and image folders of sessions i have done and tagging the people in the session! friends of the people i shoot see the photos and then add and comment my page, and also my own friends and family get to see what ive been doing and start asking me to do sessions for them and their families! its a great way to gradually grow a client base and get your work out to the masses! not to mention…its totally free and you get to see and read how wonderful people think your work is…thats always nice :)

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    Kellie says:

    i like to pop a few business cards in with my clients prints/dvd, so if they are showing friend and they ask who took the photos they are able to pass on a business card.

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    Sara Pearcy says:

    I follow you on FB

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    My best marketing tip is to hand out discount postcards to everyone I do business with. There’s an implied obligation to network and I have gotten so many bookings that way. I even handed out postcards to the Girl Scout cookie sales mothers who were standing by their daughters as I was buying Girl Scout cookies!

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    Sara Pearcy says:

    Along with everyone else, having a healthy online presence has been the best marketing for me – FB, blog, website.
    Free makeup artist for senior portraits – doing a number of portraits on the one day and having the MU there for the day works really well.
    Showing templates of multi image purchases with discount. (ie. a graphic showing a number of images hanging on the wall in different sizes and letting client see how much they can save by buying them all together, instead of seperately)

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    Carin says:

    Give away a session, a proof book, a print to someone who is outgoing and will surely spread the word to the type of clients you desire.

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    Carin says:

    Facebook Fan =)

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    Generosity, plain and simple. The best marketing advice I can offer anyone is to be generous. Share your knowledge. Share with anyone and everyone. When your competition asks how you do things–tell them. Not the short version, but the long version. When potential clients think you’re too expensive, sympathize, and offer suggestions for less expensive ways of getting their portrait done–suggest other photographers, suggest craigslist, suggest Walmart–explain what the drawbacks are, but offer tips on how to make even a Walmart photo look more professional.

    Most people asking for a tip are looking for a magic bullet–the “competitor” who asks for advice isn’t the one who will be taking away your business…but they will remember to recommend you, later, when their business goes under…or if they succeed, when they need help. And the people looking for cheap photos? They’ll go with Walmart or craigslist…and they’ll KNOW they didn’t get what they wanted–which was you. They’ll forget the cheap photos–but they’ll never forget you, and how you were willing to help them–and they’ll send other people your way.

    If you do digital proofing, make it clear that you’re the photographer who doesn’t mind if they download them. Explain they won’t be good enough quality to print, but if they want to try printing a copy on their home printer, to post on the wall at work–let them. It’s not money you would’ve earned anyway–and again, they’ll remember you as the person who gave them something no one else would…and at the same time, you’re educating them about why buying prints from you is best.

    Throw in a freebie with every order, no matter how small–don’t advertise it, just do it.

    Generosity makes the world a better place…makes people want to talk about you, and keeps them coming back…doesn’t cost anything but a bit of your time, and best of all, it makes you feel better. Ya can’t beat it. :)

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    Alex says:

    I am new to the business, but my best form of marketing has been “word of mouth” I suppose you could call it, but words from my own mouth. I love Senior Photography so if I see someone who looks about high school age (at starbucks, working at Target, when I am out to dinner, etc) I ask them if they are in high school and if they have done their senior pictures yet and if not would be interested in being a model or rep!

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    Linda Mix-Kondratski says:

    I am just starting up my photography business and at a recent Market Place and Auction at my kids school I provided a gift certificate for a free photo shoot, 8X10 print, and 20 digital images from that photo shoot for the recipients. There were nearly 200 people at the auction who would have had the opportunity to see samples of my work and recognize my name and brand.I think it will be a great way to get my name out there and let people know that I can provide portrait and family photography in our area.

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    Ron says:

    Connect with a high-end retailer in your area and provide them with gift certificates for a free portrait session and 8×10. Have them give the certificates to their best customers who spend a certain dollar amount. Make sure they give you the names and phone numbers in return so you can follow up with a phone call.
    You’re sure to make a good sale during the presentation session.

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    Linda Mix-Kondratski says:

    I am a fan on FACEBOOK!

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    Tara Zaal says:

    I do real estate photography & virtual tours. My clients were primarily Royal LePage agents in town until I presented at a RE/MAX office meeting last fall where I did a draw for 10 free ‘light’ virtual tour & photo sessions. Now I think I have more RE/MAX clients then RLP and the give aways have more then paid themselves back through repeat business. My business has grown so much in the last 6 months due to gaining all the new clients, that I have now hired someone part time to edit photos.

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    Kelly V. says:

    My best marketing tool by far has been running contests on Facebook. Anything that creates a buzz and gets people to invite their friends to become a fan of my page. I’ve run lots of photo contests and had great success in building my numbers, many of whom turn into customers.

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    ashley says:

    My best marketing strategy has been to hold free sessions. That way, you are building your portfolio and hopefully getting referral from the clients!

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    My best marketing tip is easy. Be. Genuine. I’ve discovered that being genuine can get you far. People are more comfortable, trust, and really get to know who you are and it will benefit your business as a whole.

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    Deborah says:

    Since I’m so new, I know I don’t have the bet tips, but I say make yourself stand out. There are millions of photographers out there – do something a little different that makes people want to come to you!

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    for marketing to seniors: FACEBOOK is an amazing tool! gettin sneak peek images up on fb asap after shoot and tagging clients generates soooo much buzz and excitement!

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    Emily Dobson says:

    For me, Facebook is my biggest marketing too. I’m sure it’s no huge secret, but I upload at least one (if not 2 or 3) images from a session within 24-48 hours of conducting the session. I tag my clients in the photo/s, which allows people I’ve never even heard of to view my work. This immediately creates a whole new realm of prospective clients. Facebook has been my biggest asset throughout the first year of my business.

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    The best tip is to be passionate about what you. Your genuine energy and enthusiasm will shine and cause people to be interested in your photography.

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    Emily Dobson says:

    I follow MCP Actions on Twitter.

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    Emily Dobson says:

    I posted a tweet about this contest!

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    Emily Dobson says:

    I updated a Facebook status about this contest.

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    Emily Dobson says:

    I am a Facebook fan of MCP Actions!

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    Catherine Reum says:

    I am just beginning, but I think the best marketing advice I have heard is referral cards for seniors, where both the recipient and the referral (giver) receive cash bonus’! Some research so far has be thinking it may be a great idea to keep those down times moving!!

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    katie says:

    I am lacking in marketing…. I have really been trying to boost this and one thing I found helpful was Photoshoot giveaways….

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    I am in the process of getting cute t-shirts printed. I plan to give them to my friends, former clients and any future clients. I will specializing in boudoir photography and my shirts will be cute, fitted style that are attractive and hopefully will draw some attention.

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    Nancy says:

    I think a very effective marketing tip is to make follow-up calls or contacts with people. If I put out brochures to places, or if someone expresses an interest in having me work with them, it always helps to get in touch with them again SOON. That way they don’t forget about you!

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    Best Marketing Tip: Place yourself on ALL FREE listings online..google, yahoo, MSN, etc. Also do a search on ‘Photographer database’ and place yourself on those too!

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    Breanne says:

    My best marketing tip is having those that adore your work tell their friends. My clients have been my best source of marketing because they shout praises from the rooftops and I couldn’t be more grateful.

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    Brunilda says:

    My marketing tip would be. Find your own style, and promote that, be proud and “own” that style. Even in a saturated market there is need for different styles and if you can differentiate from others then it would work.Also referrals has really worked wonders.

    I retweeted, I follow you on twitter, and am a fan on facebook.

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    Joy Moore says:

    Doing seasonal promotions are a huge asset. And Moo cards with a sample photo with your business information on the back, leaving them in cool places is always a lot of fun.

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    My best marketing tool is donating to local causes. Scholarship fundraiser’s, The local Nature Center’s annual auction,local school’s auctions,benifits of all kinds. I feel it works well for both parties. I donate a photo session and an 11×14 enlargement.The cause benifits by making money from my donation and I benifit from the free advertising and increased bussiness and sales. I also have a bussiness account at my bank which lets me put up a display in the bank which is also in a large Grocery store chain. Then, another way is that I show my work at a local sandwich shop. I’ve been very fortunate to have had my work up for the last three years there. Advertising is so expensive that I look for alternitive ways. These ideas have worked well for me. I also feel I’m able to give back to the community as well as getting my name out there. This May I will be doing my own fundraiser. My daughter has Celiac Disease. May is Celiac awareness month and my daughter’s birthday. In honor of that, for the whole month of May, if you purchase a voucher (this will be a discounted special price)during the month of May, I will donate 1/2 of that amount to the Celiac Research Foundation and my local Celiac Chapter that we belong to. You will also recieve an 8×10 free enlargement. I have already gotten in touch with a local paper and they will be covering a story on this. I’m very passionate about raising awareness for Celiac Disease. I hope these ideas help. And thank you.

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    Sue Benson says:

    Word of mouth and blog.

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    Mandy Scaff says:

    I’ve found that the best marketing for me is a combonation of time and effort in doing pro-bono work, and making sure your business has a unique flair!

    Doing a well rounded set of pro-bono singlehandedly launched my photography career. For every one free session I did, I had COUNTLESS referrals- the strongest source I was able to target being theknot.com.

    After the referrals, what carries my business is the quality of work, and my own creative style! Creative packaging, creative logo, creative ways of thanking the client (Mandy Mayberry bibs with each baby session! Aprons for new nuptuals!) makes the whole custom photography experience that much better for the client!

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    Leah says:

    My photography is a side business of mine. I work in a company that employees 120 employees. Since I started four years ago, I give my co-workers a discount on prints. This provides me great word of mouth advertising. Additionally, I sit on a foundation board of a local college. I donate a session and a 16X20 print to be auctioned off during their spring gala event. This has provided me a great deal of business.

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    Michelle Dry says:

    I’m sure it’s been said a hundred times but Facebook saved my business. I started by adding my friends and they post my photos on their pages… it’s viral. Plus Facebook advertising has paid for itself.

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    sandy says:

    make up mommy & me cards to thank parents for their business, they can’t help but share with friends!

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    Jenny says:

    Word of mouth. I love getting referrals!!

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    Jenny says:

    Facebook Fan!!!

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    Linda D says:

    My best marketing tip is to get involved in your local school auction fundraisers and offer a package (e.g., complimentary session, wall portrait). I always leave a large 16×20 (storyboard or portrait) for the event as well as advertising cards and business cards. I’ve gotten several referrals and great exposure to my target market doing this.

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    My best marketing tip is to be a proliffic blog commenter. I comment on as many sites as possible each day, both nationally and locally, and have expanded my client base enormously. I recently booked a local TV personality for several sessions, and it all started because I commented on her post about getting rid of scorpions!

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    Following on Twitter. :) @adrianacasey

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    Also subscribed to Google Reader (RSS). :)

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    Adria Carbo says:

    I’m just getting started, so marketing is pretty new to me. I’ve had my best success so far by putting myself in the situation I want to shoot. A lot of folks will take advantage of a service if it comes right up to them while they might not make the effort to find it for themselves.

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    alexa says:

    How fun!!

    One thing that I’m going to try (and really hope will work!) is this: I work with a shelter (I’m a pet photographer) and take most of their pet finder photos for them. When someone adopts a pet, they receive a packet of info, including a free vet visit. In this packet the shelter has agreed to some things in for me. I have a letter written out addressing the adopter and telling about my services and the special deal they will receive (10% off their session fee) if they book within thirty days of adopting. Also included is my business card so that they can see a photo.

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    honey says:

    “Thanks! I taught it everything it knows!” … oh I wish I had heard that earlier … great one! I moved from a nikon film camera to the d70 in 2003 to the d200 & now the d700. I have a lot of fast lenses but if you do not know how to use them you get a hot mess! Last summer I dusted off my d70 and took it to the beach with my family. I got the most phenomenal photos I have ever taken with that camera … now that I know how to use one! Did I need fancier equipment … YES, I want to shoot in low light & catch action I might miss. I want to shoot at higher iso’s if need be. Is technique & knowledge above everything else … YES!! The slideshow on my computer right now is from last summer and my oldest 6 mp camera with the kit lens!

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    Sherry Cowan says:

    Best marketing tip: Be flexible-your clients don’t always (almost never!!) really know what they want. They think they know but you must listen well and be a clever dectective in order to discover what they REALLY mean. And once you have pulled it off and they are THRILLED, you look great and they recommend you to 5 friends!

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    Nicole Fairweather (Fairweather Photography) says:

    I love to do mini sessions! These are 20min sessions booked into one weekend, with a specific theme, eg. “Mommy and Me” before Mothers day! This really gets word of mouth going and a great way to bring in new clients!

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    Nicole Fairweather (Fairweather Photography) says:

    I just joined the MCP FB fan page!

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    Kathleen says:

    Honestly, it is all about facebook for me. It is amazing how fast word can spread through fb, and it is super easy for a new contact to contact you.

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    Nicole Fairweather (Fairweather Photography) says:

    I just posted to FB about how wonderful mcpactions.com is!!!!

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    I think my best marketing tip is being positive in all my communications with my clients. In my conversations & emails with them I also encourage them to refer me to people & let them know about my referral program.

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    I’m a subscriber!

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    I’m a Facebook fan

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    Caitlin says:

    I give out personalize Moo Mini Cards with my info and a 10% discount with each session. The clients are motivated to pass them out with their own photos on the cards…

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    What a gift!! This would be wonderful!

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    Jen says:

    I posted a link to your site on my blog http://litasworld.com/
    thanks for sharing so much knowledge with all us amateur photographers and photoshoppers!

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    Jen says:

    I also posted on my FB page about your contest and a link – my FB page is called Lita’s World
    thanks

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    Jen Bertoch says:

    I cant believe how much facebook and keeping my blog updated regularly has helped me connect with my cliets. They feel like they know me, and that we are friends when they book a session. (just dont make your statuses too personal!) ;)

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    Tabitha Blue says:

    I’m just starting out really, but so far working the word of mouth, and trying to get involved in the community based events. We had a local Women’s event that we helped sponsor, and because of that we were able to get coupons to each woman in attendance. I can’t wait to read all the other comments for some ideas!

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    Tabitha Blue says:

    I’m a follower!

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    Tabitha Blue says:

    I follow on Twitter!

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    Just Tweeted about it. :) @adrianacasey

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    My best tip is to pick ONE thing to focus on and do it for months until successful. If it’s direct mailings, or a special promotion or a “plan”, keep with it, modifying as necessary until you reach your goal (or beyond). I’m not a fan of 1 or 2 day promotions, but long-term ones are worth more of my time and effort.

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    This may sound silly but I bake all my clients baked good from scratch! I personally drop off their purchased prints, along with a from the heart thank you, and a plate of sweets. With clients who I am unable to deliver prints myself I place a 5-10 dollar gift card to Starbucks or another local cafe/bakery. It’s just something that I think makes the whole experience a little sweeter! (excuse the pun) Making clients that aren’t only satisfied but loyal is truly what will makes your business grow.

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    Subscribed to your RSS feed!

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    Elena says:

    so far, the best marketing tip I have is–make your clients happy, very happy, so they can send you referrals.

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    Elena says:

    FB posted about the giveaway.

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    Elena says:

    Subscribing to your blog via rss

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    Elena says:

    already a fan of your FB page

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    Elena says:

    Following you on twitter @elenawilkins

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    Elena says:

    Now, do I get an extra entry since my name is nearly identical to Elena’s? Mine is Elena Wilkins… oh, and I live only about an hour away from where she lives. :) Even the store where I occasionally rent lenses keeps confusing us all the time.

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    Marketing tip – my referral program by far has been one of my best forms of marketing. Current clients and new clients get rewarded – so it’s a win win for everyone!

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    Tami says:

    My best marketing tip is word of mouth and giving free stuff for referrals. To both the person who referred you and the new client.

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    Tami says:

    I just subscribed!

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    Sara Schrock says:

    I’m like many others–word of mouth has been my best marketing. I do make sure to really love and pamper my clients, so they feel special througout the whole experience. Each and every client gets a gift at with their order (the gift varies from a free 5×7 to a mini album or photo jewelry, depending on how much they end up spending), and that seems to be a hit with clients! They love to get gifts, and I think if their experience is fantastic, they love telling all their friends and relatives about it!

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    Juanita says:

    Best marketing tip, I think, is to be yourself. Shoot for you. Your photos will convey that and you will have clients because no one else is quite like you.

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    Amy E. says:

    Word of mouth has been wonderful to me! Recently I was contacted by a local children’s boutique and invited to hang my pictures in their store! It has been wonderful publicity for me. I’ve contacted a local party store and I’m going to hang my pictures in their store as well!

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    Pam says:

    Participate in local art events, currently I have some of my work hanging at the library in my town.

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    Pam says:

    subscribe RSS

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    Pam says:

    Already a Fan on Facebook.

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    Conni says:

    My best marketing advice is to talk yourself up .. get the word of mouth going … take some pics and give out referral cards ….

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    Iris says:

    What a wonderful opportunity to win some amazing prizes for marketing, thank you.

    I plan to run a contest after Easter to grow my FB-fan-page, especially targeting the Senior market.

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    Donating session packages for silent auctions at recent charity events has been a great way to get my name out their. Actually donating time at the event gets people to see my work and meet me as well.

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    Oh my where to begin? I would have to say that I started by business by doing free sessions for friends and sending them watermarked web-ready images which they were allowed to post on Facebook. I got a client almost every time! Also, finding the album or image and commenting on it gives all the viewers direct, one-click access to contact you.

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    rachel Rumph says:

    I am very new to the business…but I also have a fun and funky clothing line prissy piggies…on etsy and local boutiques….so offering to do pictures and posting my own along with clothing helps! I also offer $25 dollar credit for referals~!

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    Tracey Skadberg says:

    following on FB

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    My most success marketing tactic used to date, was running a contest for a free session on my photography FB page. I simply put on the page that there was a contest for the most fans referred. People simply “fan” the page then type in who referred them. The person with the most referrals after “x” number of days, wins a free session. The beauty of this is, you are only giving aways a session fee, they still have to buy products and prints. I am currently running in on my FB fan page and have gone from 250 fans to 673 in the past few days. A great way to get your name out there. http://www.facebook.com/?ref=home#!/pages/Cameron-TX/Lisa-Youngblood-Photography/90792772525

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    Deedra says:

    I recently did a charity gig in a neighboring city. My name and website was splashed all over every brochure, on their website, facebook page, and the local paper. GREAT for business! Also, I created a Facebook Fan Page. I post “sneak Peeks” of sessions I do and tag the people in the photo…free advertising! Also, occasionally on the fan page I run “giveaways” and to enter people must invite their friends to be fans of my page…it works wonderfully and again, FREE!!!

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    Darcie R says:

    Nothing is better than word of mouth and its FREE!!

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    I have gotten a lot of business just from being open about who I am. When I meet someone new, I’m not afraid to ask them what they do for a living, and when they ask me in return, I tell them i’m a portrait and wedding photographer. This normally leads to them asking for more details, and me giving them a card (which I always have on me). Works like a charm!

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    Heather R says:

    Posting pictures on Facebook, friends see them and want to book…

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    word of mouth and mini sessions…i’m just starting out…but think these are great ideas…i also like the wallets as referral cards with studio info on the back as gifts to the client!

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    Ashley says:

    I am in the process of establishing more business for myself (as I’m moving across the world soon) and I have found for myself and others I admire, that following up with them about their session(s) is a must! Also making sure you send out a nice little ‘Thank you Card’ along with little % off coupons on their birthday’s, anniversaries, etc. I think going that extra mile is crucial for a business. I have seen before, as being the client to other businesses, that if I receive a follow up (along with of course, having an awesome experience) I am more likely to refer word of mouth and come back time and time again!
    Thank you for a chance, this would be awesome for me as I’m starting out fresh in a whole other country! Thanks again! xo

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    Claire says:

    Offer free sessions for newborns- it is so hard to resist beautiful portraits of a new baby that the print sales tend to make up for losing out of money for the session fee. Plus- the parents are likely to come back for additional milestone photos.

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    Claire says:

    I subscribe to the RSS feed

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    Claire says:

    Facebook fan!

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    Claire says:

    Twitter follower!

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    Marketing tip: Google pay-per-click ad words campaign has worked great for my other business.

    Love MCP Actions!

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    Enter me again – I’m a fan of MCP on Facebook!

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    I create animoto videos for my seniors so they can share them on facebook and by email :)

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    Danielle says:

    To help my business grow,I give out huge discounts and specials once in a while to attract new clients to try out my service. After they try it out, they become returning customers :)

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    word of mouth BY FAR is my best marketing tool. Just started my BIZ just 2 years ago and now we are getting ready to build an amazing 5600 SF studio on my property because things have gone so well for me. We don’t just do high dollar sessions I go out to local pre K’s, do high school dances and anything that will get our name out there. Although I do a ton of full sessions I dont feel like I am too good to take on these little jobs to keep me and my staff busy. I also do a TON of marketing in DR’s offices. I get A TON of business from displaying art in local offices. A very small investment gives me huge turn around. My small jobs for preschools, dance studios actually brings in a ton of income as well. Most people think why waist your time on doing small sessions? well BC when we see several hundred kids at almost $100 a pop and all you need to do is edit just one picture for their package its very easy. Those families in turn translate to word of mouth and full prices sessions. A combo of all of these things have made me who I am today and word of mouth is KEY!!! I love what I do and cant wait to see what my future holds!

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    Pam Powell says:

    I believe in marketing to children. They see the commercials on TV and ads in the paper and are drawn to it. They must have it! And will ask relentlessly until they get it, especially if their friends have it!

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    Shuva Rahim says:

    My best marketing has been through giving and sharing – Giving of my time and talent to local charities I care about through photographing major fundraising events. Sharing my knowledge of online marketing through Facebook, Twitter and my blog to other non-photography businesses who want to learn more about maximizing their presence with little or no dollars. And being a friend and colleague to other photographers by either second shooting, referring business if Im booked and getting together with them to just learn, talk, share and be creative.

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    Amy Core says:

    I have been giving free shoots to family members – their friends see the photos and then I receive new customers!

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    Jen says:

    I’ve really, really enjoyed reading all of the comments and have even picked up a few tips for myself.

    Here are a few I learned from a friend:

    1) Figure out how much money you ultimately want to walk away with from a shoot. If you have, say, three packages available, use that amount as your mid-priced package. Then, for your first package (the package you want the customer to see first) price it much higher. The third package will be your lowest priced package, but will be bare bones. This way you sort of subconsciously funnel customers to the package and price in the middle. Sure, everyone would want the high priced “ultimate” package, but most will not pay that price. They also don’t want bare bones so customers will tend to go middle of the road…a price they can afford with a nice print package. He compared it to selling a camera to someone (which use to be his line of work). He said you start off showing them the highest priced camera. When they say it’s too much money you say, well, we do have this camera (the lowest price), but it doesn’t do this, this and this so I would suggest this camera (midrange) to you. It has a lot of great functions without paying top dollar.

    2) Don’t list prices on your web site. If you do, you’ll just be another photographer in the list for them to choose from and they’ll likely go with the best deal. So if you are priced $25 or $50, or whatever, over your competition they’ll go with them because they are cheaper. By not listing your prices you can form an important relationship with them right off the bat (even if only through email). Once they see your personality and they’ve made the connection, they will be more likely to go with you even if it means spending a little more.

    3) You are worth more than you think you are so don’t be afraid to charge high. You can always lower your prices – it’s harder to raise them.

    My Facebook Page: http://www.facebook.com/jennifergeckphotography

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    Carrie says:

    definitely word of mouth and good customer service…if they’re happy, they’ll tell people…if they’re not happy, they’ll tell people! Keep customers happy so they keep coming back and sending others your way!

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    My best marketing tip is to always be genuine, kind and accountable and to NEVER EVER write anything negative about clients, a client’s preference or another photographer on your blog or facebook page. You may just be “venting”, but a new client would be less likely to choose a photographer who has negative posts like that.

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    I’m a facebook fan!

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    Laura says:

    As a marketing major, I could go on and on with marketing tips for HOURS! I won’t do that to ya, though. Simply said, KNOW your target market. Know their ages, their income levels, their interests and hobbies, and what makes them tick. You as a photographer do not have to be in your target market. My targeted customer has a much higher income level than I do personally (I’m a p/t photog), and that’s ok! Know your target customer’s habits. Where can you best reach them? Is it Facebook (seniors), mom’s clubs, wedding shows, displays in the mall? There’s no right answer – it varies depending on who your ideal client is.

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    I follow MCP on twitter too!

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    Amy Bays says:

    Hello all! I mentioned the giveaway on our facebook page as well as commenting here. I had some super cute magnets made with our photography logo on it and I would give TWO to our clients, one for them and one to giveaway to someone. Plus, who doesn’t need a fridge magnet?!?!

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    Laura says:

    I’m a Twitter follower! @lauralouwho2

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    Laura says:

    I subscribe to the MCP blog RSS feed on both Bloglines AND Viigo! Woohoo, love you!

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    I send out photo christmas cards (something I created). The feed back is wonderful, most people keep on their refrigerator and share with friends and family. I have had many leads this way. The phone call go ” I saw so and so had your card and I want something like that for my”……

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    Laura says:

    I also joined your Facebook fan page last week. I really like reading some of the articles you’ve shared there!

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    Alisha Brown says:

    With every reprint order I get, I write a personal thank you note and fill the card with business cards that when shown at a photo shoot gets customer a free 8×10 print. I also have a referral program and with each referral will give customer $10 worth of prints or send them $10 check in the mail.

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    Samantha Heawood says:

    My best marketing has been from putting a flyer on the notice board at my son’s preschool and the local health nurse. That resulted in loads of word of mouth referrals which has been awesome!

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    Heather says:

    WORD OF MOUTH! A positive comment from a current customer has proven more profitable than ANYTHING!!!

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    My best form of marketing is word of mouth. I also do some pro bono work for our local MAO preliminary and words get spread all by itself!

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    Jennifer Gill says:

    following you on twitter

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    My best advertising is to give an extra 24 wallets to clients with my info on the back tell them to give these to their friends and just wait for the phone to ring! This is a great way for them to see my work and also be a benefit to the clients with extra wallets. Word of mouth and great customer service is the best marketing tip I have found:)

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    I give out freebie prints for recommendations now not only does this make them send out a link to their images and people book but generally they dont want to have an image printed again that they already have had done so i tell them they can keep for next time i then email them in a few months if i havent heard back attaching a voucher and it generally will make them return for yet another shoot…works a charm..

    i also give them a mini brag book to keep in their handbag and of course it has my logo all over it..

    and one last thing i make them personalised business cards with their own images on them makes them want to hand them out much more than your usual business cards with any ole family on them

    Fee

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    Leah Manning says:

    Never turn down a job and make sure your customers are happy – they will tell their friends how happy they are!

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    Joscelyn Beaudin says:

    Referral cards are the greatest. Give your client 10-15 referral cards with your favorite photo from their session. Incude your business information on the back and a special offer for their friends (e.g. a half off session). Offer your client a credit for every referral that books a session with you.

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    michelle a says:

    It’s probably been shared here already but facebook and word of mouth from happy clients is the BEST advertising . . . plus it’s free.

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    Be genuine. Always be very genuine and show your clients that you care about THEM and have an interest in what they do and enjoy.

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    Jennifer Gill says:

    Word to mouth. Posting your work on a fb fan page. Ob/Gyn office. Ped office. Just getting your work out there for people to see and having clients that help the word to mouth. Sometimes having deals helps too.

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    Julie Austin says:

    Word of mouth, Facebook & blog, and hard work.

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    Lori Smith says:

    One of the best marketing tips from a consumer standpoint was when a photographer gave me business cards with my kids photos on them from the session. Of course I wanted to hand them out, and people were so impressed! What a great idea!

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    Cindy Lee says:

    Tagging client photos on Facebook has been a wonderful strategy for network tapping & exposure.

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    Lora Benson says:

    way cool!! hope I win ; ]

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    Courtney says:

    Finding photographic need in the community – fill the need & u will not only have income plus a captive client for other areas of your business.

  390. 390

    following on facebook as well

  391. 391
    Nataly says:

    I’m just starting out, but from a consumer’s point-of-view, offering free sample “goodies” is a great way to get me interested in a company and/or product.

  392. 392

    Pay attention to the details with thank you cards and poished packaging for products. Word of mouth works best for me. Updating blog as well.

  393. 393
    Ann says:

    When I open my business, I plan to hand out free play date cards made from that session’s photos.

  394. 394

    One thing I’ve done is handed out $25 gift certificates to close friends for them to give to their friends and new mommies, etc. It doesn’t cost my friend a dime, yet offers them a great gift to give and generates new business for me!
    I also have a personalized gift line that offers engraved jewelry and embroidered gifts. This is a direct selling company, so for my home parties, I give out gift certificates of different amounts off of my sitting fee. I’m able to share my photography business with 10 + customers in one evening.
    Also, my business card has my home party business on one side and my photography business info on the other, so every time I hand out a business card, I’m promoting both businesses. I also stick my business cards in my bill when I mail them off! And I offer a $25 referral reward for my clients who send me new business.
    God brings me a ton of customers too and makes sure I know it’s HIM!

  395. 395
    Amy says:

    Donating free sessions with a print (usually an 11×14) to local fund-raising auctions. You get good advertising at the event but still make a little bit of money off the session from additional print/product sales.

  396. 396
    Lisa says:

    Wow! So many great tips here already. I’m still in the beginning stages of my photography business but I’d have to say word of mouth, referral promotions & having a facebook fan page. Hope I win! I could really use this. :-)

  397. 397
    Ann says:

    When I start my business, one my marketing pieces will be complimentary play date cards made with that session’s images.

  398. 398
    Kat Forder says:

    Best Marketing tip: business cards for EVERYONE. On beautiful days when I’m out shooting flowers or landscapes, I bring along a set of business cards. Whenever someone stops to ask me about my camera, they get a card, people always need someone to take a shot of them (tourists) so they get a card too…if you see a cute kid, talk to the parents, exclaim over the kid, introduce yourself as a photographer, and they too get a card.

  399. 399
    Tina says:

    My best marketing tip is to store some of your best work on your Ipod, Iphone, etc. so that when you are out and about, and your business comes up (which it does many times) you can whip out an amazing slideshow. MUCH BETTER than a business card.

  400. 400

    Word of mouth and facebook would be the best marketing tip that I can think of at the moment.

  401. 401
    Danielle says:

    To make my business grow I give out specials and discounts and this way I have new clients coming in to try out my service. These clients end up becoming returning clients :)

  402. 402

    I am a fan of MCP Actions on facebook.

  403. 403

    I follow MCP actions on twitter.

  404. 404
    Sarah S says:

    I’ve donated a photography session to a handful of auctions at the elementary schools and preschools in our area. I include an accordion book with my samples along with a big stack of business cards so I can get the word out to new groups/contacts.

  405. 405
    Sarah S says:

    FB Fan!

  406. 406
    Sarah S says:

    twitter follower

  407. 407
    Sarah S says:

    I subscribe to your RSS feed

  408. 408
    Andrea Lopez says:

    I think word of mouth is definitely the best. I had people contacting me before I even started a business. I also think that a thank you goes a long way. People like to know that you appreciate them, and when they feel appreciated they are more likely to talk about your business.

  409. 409
  410. 410
    Amy Henry says:

    We moved to a new (small) town last year, where there are already several established photographers. I did preschool pics last year, and in addition, I offered to do sibling pics on site. I had advertised this in advance and had a decent turn-out of people who showed up with their other children to be photographed with their preschooler. I got a lot of great feedback and appreciative parents out of it. I’m actually returning in a few weeks to do the same.

    Another tip: I recently did a charity event, and I wanted my display to stand out because a couple of big name photogs were represented there. I looked into digital frames, but I ended up using my iMac to show a slideshow presentation (I attended the event, so I could keep an eye on it!). I got RAVE reviews over that, which was especially fun, since I was there! Everyone commented on how cool it was (the other photogs had a single photo displayed). An added bonus was that people recognized some of the faces in my slideshow (I got permission first), so it basically served as referrals!

  411. 411

    The best way to get my name out there right now… put my clients’ pics on my current biz cards or referral cards and then give them a stack. OF COURSE they want to show off to the whole world that THEIR baby is on a business card. My card gets spread around and shown off. :) So, I’m constantly updating my cards to get maximum exposure from my best clients!!

  412. 412
    Kerry says:

    I have loved reading all of the suggestions and comments! Right now my business is fairly new and all the clients I have I have gotten through words of mouth. One tip that I have gotten that I am just starting is a referral program. I am going to give out referral cards with my favorite image from the session that my clients can give out to their friends.

  413. 413
    Kerry says:

    I am a facebook fan

  414. 414
    Kerry says:

    I am following you on twitter.

  415. 415
    Kerry says:

    I am subscribed to your RSS feed.

  416. 416
    Erum Rizvi says:

    We forget the simple things in life, whether we all do this do that, word of mouth, fancy blogs, internet marketing strategies, SEO, {just reading the list below}

    Simply [SMILE] – When you smile at someone, they tends to smile back at you – partially unconsciously… and endorphins get released in their body. Endorphins send a message to your brain that makes you feel good… confident… satisfied.

    That should by far be the No.1 marketing tip, you cant go further if you haven’t mastered this one!

    The human element – perhaps the most important factor in choosing a photographer is their interpersonal skills because it impacts on the whole session!

  417. 417
    Charisse says:

    I think for me and most people just starting out, the best tip is simply to “tell” people what you do! Get used to the idea that self promotion is not bragging, it’s business, just business. You can not have one (a business) without it.

  418. 418
    charisse says:

    I joined your fan page.

  419. 419
    charisse says:

    I am now following mcp on twitter.

  420. 420
    Holly says:

    Offering incentives is a valuable marketing tool. A discount on a booking or purchase, or something addditional for “free” always seems to encourage clients.

  421. 421
    Rhonda says:

    Freebies. I usually make a storyboard or luggage tag and tuck it in with their order. A little thank you gift goes along way.

  422. 422

    My best marketing tip is to be yourself around your client and word of mouth will help you, AND USE FACEBOOK! That has made all the difference for me!

  423. 423

    My best marketing has been from word-of-mouth and referrals.

  424. 424
    rich conflitti says:

    After the order is complete. Proofed, Printed, and Delivered. I follow up with a complimentary 8×10 of an artistic version of my client’s favorite photo. Using either actions or if knowledgeable in photoshop, produce an artistic interpretation. I usually print the photo on a unique paper such as linen, canvas or metallic(mpix) Included is a handwritten thank you note and 10 business cards to handout to friends and family. This is a hit.

  425. 425

    Marketing TIp #1: Purchase a photo purse or bag using your own photo!. Although, probably more suitable for female photographers, when your out and about people will approach you raving about your unique bag. Then you can easily tell them about your photography business and hand them your business cards. It is a great way to get new cliental.

    Marketing Tip #2: Give Your Business a Birthday Party! Thank your business associates and supporters while creating some buzz about your business by hosting a birthday party or other event at a local hot spot. This could be a winery, upscale restaurant or popular hotel. Don’t worry this doesn’t have to be too expensive, you can easily take a group for wine tasting at less then ($20 per person). You will generate interest in your business from other patrons at the location (hotels and other establishments will generally place signs “Jane Studios Event”), you guest will be happy you invited them creating a stronger business bond, the employees of the establishment will get to know the “fun” side of your photography business and lastly its a great way for you to enjoy your accomplishments.

  426. 426
    Tommy Botello Photography says:

    I hope I’m not to late! I’ve found making simple 4×6 photos with what you would consider your best shot along with some contact info make great affordable “business cards”. Then talk with local businesses, such as restaurants, to see if they mind you placing them at the entrances and at the counters.

  427. 427

    Recently, I started giving ” mommy & Me” playdate cards with my clients fav image, her contact info and my website address. Something she really loves to hand out to everyone she knows. It is a great way to get your name out there.

  428. 428

    This theme is simply matchless

  429. 429
    Gretchen says:

    I live in a very small rural community and just breaking into the market has been difficult. I have done a lot of shooting for free just to get my name and photo style out there. I also started a FB page and have my own website. I give out LOTS of business cards!! My business has increased – but I know I need to do more.

  430. 430
    Wendy Claborn says:

    I find that I have been the most successful with online networking, especially through facebook. I add a lot of local people who FB suggests to whom I have several mutual friends already. Then of course I suggest them to my photography fan page. I am always coming up with a lot of ideas to promote and advertise such as contests, everyone loves free stuff :)

  431. 431
  432. 432
    Wendy Claborn says:

    I am already a fan of MCP on FB….

  433. 433

    Small and new businesses need to be especially cost prudent. Consider using http://www.design-business-cards-online.com for your business card and other standard print materials. Here you can design your own business cards, postcards, letterhead, envelopes, etc. with out having to spend money on costly design services.

  434. 434
    Krista Stark says:

    I just started my business in April, so far my best marketing tool as been to carry my camera EVERYWHERE! It is a great conversation starter :) Last night I attended a Primary election party, I started up a conversation with the local newspapers photog (I had camera envy:)He only does photojournalism and took my info to pass along when he gets calls for portrait work. I also booked a family photo session and made lots of contacts. When I came home, I looked all the ones up on FB, that had given me their info and then posted a “Christmas, Family photo Special” on my Fan Page.
    After last night I decided that I really need to invest in a “cute” camera bag that will aslo double a purse :)

  435. 435
    Kelley Roen says:

    I have started to find a needy family around Christmas time and give them a free family photoshoot. The word of mouth has done wonders for me eventhough its not why I do them. I also give little goodies to the children and the parents. Small canvas print or ornament or something small. My clients appreciate it and tell all of their friends and family.

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