One Year Later: Successes and Failures of a First Year Photographer
In the teacher world, there is a huge emphasis on the First Year. The First Year is all about what worked and more importantly, what didn’t work. It’s all about reflection, reflection, reflection. I am formally trained as an English major and an elementary school teacher, and so it is a double whammy when it comes to reflection. Well, the teacher world is much like the photography world, in order to grow, we must revisit our successes and failures.
In my first year, my failures were numerous, but a few stand out as lesson-learners.
- All I saw was everyone using Nikon D3s or 300s and saying a photographer isn’t a photographer without the top of the line equipment. (One local photographer actually snubbed me when I said I use a D40!) That gave me a confidence failure. Ansel Adams is my hero, and I always go back to what he once said, “The single most important component of a camera is the twelve inches behind it.” Some people take some sucky pictures on a pro camera and some take some stunning photos on an entry level. It’s the photographer, not the equipment. I rocked my little Nikon D40 for a long time. I did upgrade about halfway through the year to a Nikon D90 only because it would be more reliable to me and my wedding work. It may not be a D300, but I get the exact results and compliments I want.
- I decided to help a client’s cousin with custom design work using old home snapshots and detailing her daughter’s graduation. Over a month’s period of price quoting and designing, she made all of these requests. I worked with them, and then she “dropped off the face of the earth” after I sent her two invoices. Two weeks later, my client received a graduation invite in the mail. It was not my design– she went with a Walmart option. Lesson learned? Do a contract and deposit even for family of clients to at least compensate your time and decide if you even want to dedicate your time on non-client custom design work. Nooo way for me.
- I have organized two mini-session events in the past 12 months. Not one person signed up. Well, one person did, but g-mail ate up her registration, so it never happened. Lesson? I still don’t know. I’ll be a little gun-shy to offer another mini-session though.
- It is true. The first year you don’t make much money. You have to build your equipment inventory, purchase packaging. Do this, buy that. However, the solid, growing list of clients is good enough reason to keep investing.
In my first year, my successes were even more.
- I invested a lot of time getting to know every single client (and still do!). Every single client also knows that I call Bit of Ivory a “photo-fam.” I emphasize that when you book with me, you gain a family. I’m all about relationship building.
- When I got my first client inquiry from my website (meaning not from a friend or a friend of a friend—a real stranger!), the joy was unbelievable! I embraced that enthusiasm, but also put on the face of professionalism and confidence. I knew I had talent and a solid product, but I needed my client to have faith in my abilities with my small portfolio. That client, now friend, has already brought four other weddings to me. I always joke with her that I should hire her as my marketing director!
- I went out of my comfort zone and emailed the owner of a local cupcakery to present a partnership idea. One, I love cupcakes. Two, they are really yummy cupcakes. Three, the owner catered to the same market demographic as I did. I happened to contact her at the perfect time because we are now good friends and partners. I exchanged my photo services for store redesign purposes, and she’s advertising for me. Small businesses helping small businesses.
- Using my Cupcakery connection and my love of getting to know clients, I organized a Brides’ Night Out to decorate cupcakes and invited all my brides to meet each other and to talk wedding. They each brought a girlfriend with them, and we had a ton of fun! This will definitely be done again next year.
- I recognized a desire of mine to want to encourage women’s self-confidence and create classic impressions. And so Persuasion Boudoir was born. Within two days of its grand unveiling, half of my first marathon sessions were booked. When there is a need in the community, news will get around!
- Everything really changed when I found my post-production style. When I invested in Adobe’s Lightroom and really commanded that program, everything bursted. People started commenting more. Clients were excited more. I opened up my own proverbial flood gates of personal success!
The best thing is that a photographer’s life is always changing and always presenting new ideas. May I continue to have successes and failures… but hopefully more of the former.
Chelsea LaVere is the portrait, wedding, and boudoir photographer behind Bit of Ivory Photography in Hampton Roads, Virginia. She is also an art teacher at a local private school and considers herself very blessed to get to teach what she loves as well as do.