While it’s a cliche to say “life is short, so do what you love” I’ve built my life and career following the the simple principle “do what brings you joy.”
For the past 10 years, I created tools and resources to help photographers edit their photos. It brought me great joy to build a community of photographers and provide so many with the tools that allowed them to achieve their dreams.
But recently, my personal interests have shifted away from photography and toward other priorities, including health and fitness. I lost a significant amount of weight from 2014 to 2015, and took up weight lifting and running. As my interest in those things increased, my attention to photography and editing decreased. For the past year, I have considered whether there should be a future for MCP Actions.
This timing coincides with significant change in digital photography. The SLR boom has ended. The software market has softened. Due to rapid changes in technology, it is now possible to get “acceptable” photos from everyday tools such as smart phones and apps. In the coming years, I foresee mobile devices improving while point and shoot cameras disappear. SLRs seem to be transitioning to video devices. Editing likely will likely become exclusively app based. The need for products like actions and presets has drastically been reduced. At the same time, products I developed were stolen years ago and are still being resold at low cost for pure profit by well-marketed criminals.
All of this means the lines between professional, hobbyist and casual photography fan are blurred. The helpful, time-saving tools I created are still being used but demand for new, innovative products is now minimal.
Since I no longer can say that MCP Actions brings me the daily joy it once did, nor is it financially lucrative, it is simply time to move on.
What this means for you:
- You will need to download all products purchased from MCP Actions by June 30th, 2016. If you have unused gift certificates, you will need to use them by that date as well. Our site will close on that date. You will no longer have access to these downloads via the MCP Actions website. We will no longer support these products going forward.
- If there are products you want, buy them now. Everything is on sale 50% off. At checkout use the code MCPLOVE. We cannot adjust for past purchases. But this is the perfect time to increase your editing toolkits.
- If there are blog posts you want to read or step by step tutorials you want to follow, don’t wait. Our blog content, videos, products and your past purchases will be taken down after June 30th, 2016.
- We haven’t made final decisions what to do with our social networks, such as our Facebook, Instagram, Pinterest, and Twitter. Some may be taken down permanently and others may converted to personal accounts.