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Win a $449 SnapShot Logo branding package from SnapBrand

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Win a $449 SnapShot Logo branding package from SnapBrand

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I am very happy to announce that Paul Ernest of SnapBrand is going to be a guest blogger here. Paul Ernest is an award winning designer whose primary interest outside of design has been photography. After 17 years of building identities and brands for companies such as Disney Cruise Lines, MGM Grand Hotel Las Vegas, Palace of the Lost City Resort & Casino, Atlantis in the Bahamas, Hilton Asian Division, 7-Eleven Food Stores, Scottish Rite Hospital for Children, YMCA and Major Clothing Retailers nationwide, Paul Ernest decided to step from beside the camera to behind the camera.  He recently started a new endeavor, SnapBrand.

SnapBrand is a turn-key solution for photographers, who want a fixed package for a fixed budget. You know what you will get and know what you will spend… No open-ended efforts with surprise invoices at the end of the project.

What will Paul teach you?  Well he wants your feedback on what you want to learn about branding.  The content of his posts will be based partly on what MCP readers want to learn and how they want to grow their branding.

SnapBrand Final Logo

To accomplish this, we need to hear from you.  And in return you may be the lucky winner (who will be picked at random) of their entry package called SnapShot Logo (if you win – you may upgrade to a bigger package as well and pay the difference).  This is a $449 value.  The prize includes:

  • Prebranding Questionnaire
  • 1 Hour Meeting
  • 2 Logo Options
  • 1 Set of Revisions w/Client Communication
  • Digital Files

To enter for this prize and also shape what Paul will be teaching, please comment in the “comment box” on this post below.

To be eligible for the random drawing on Sunday, March 15th, please answer the following:

– What is the biggest challenge you have in growing your brand and what are your barriers in taking your brand to the next level?  What do you feel you have done right or wrong in the past regarding branding?  In the coming months, what would you like Paul of SnapBrand to teach you about logos, branding and how you are viewed in the marketplace?

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124 Comments

  1. March 11, 2009 at 11:20 am —

    My biggest challenge is knowing that I want a great brand but not knowing how to get it! I have a current logo that I like, but still feel it is lacking something. But i don’t know what or how to explain what I want. I think one thing I have done right is to chose a logo that is simple and versitile, and I think I have matched my website to that as well. What I think I’m doing wrong is not pursuing more branding avenues and looking at options that I could get from other professionals out there.

    What I would like to know is how to define what it is you want in your branding, and how to convey that to the designer.

  2. March 11, 2009 at 11:25 am —

    The biggest challenge is reaching clients within my price point – I guess that’s marketing.
    I haven’t done much in the way of branding and probably what I’ve done wrong is doing it all myself without the help of an outside expert.
    I’d love to learn more about how to actually make branding a part of my business and how to expand that brand into a wider marketplace.

  3. March 11, 2009 at 11:35 am —

    I would say my biggest challenge right now is finding my, “groove,” and fitting a style to that groove. I think in the past, I have utilized a logo/brand that was quick/convenient. I would love to take this to the next level. I would love for Paul to teach me about logos/branding and how it signifies who you are as a photographer!

  4. MsB
    March 11, 2009 at 11:52 am —

    I’m not sure if this falls under “branding” but, my biggest challenge thus far is my pricing — and sticking to it. You know what I mean, the occasional and sometimes too frequent request for a “friends discount.” I set my price convincing myself that now I’m rolling with the big dogs, I’m a professional photographer (yay!), only to get side-swiped with an acquaintance who is wanting a “friends discount” which makes us best friends all of a sudden? But, if I don’t oblige then I feel like I’ll lose that gig. Of course, if I do go down on my price then that just shows what a pushover I can be which will only result in a domino effect of other “friends discount.” In this hard economy, I almost cannot afford to lose that gig yet at the same time I cannot afford to do it either. How do I stick to my price yet still land all the gigs, too? I’m confused … and broke! haha!

  5. March 11, 2009 at 12:00 pm —

    My biggest challenge would be just trying to figure out what my style is. I still find myself very unsure of what I want people to see, and not what I may want to see. I feel that what I have done right in my current logo would be keeping it simple! The wrong would be doing it myself 🙂 !
    I would love for him to teach on what works, and why it works? Is simple always better?

  6. March 11, 2009 at 12:02 pm —

    Ok, so I’m a newbie in photography and web design. I’d love to have a logo, to go with both. A logo would give me a push into professionalism! I’m fresh meat, so I’d like Paul to show me where to begin!!! Please!!!

  7. March 11, 2009 at 12:16 pm —

    I keep changing my logo, so I need one I can stick with. Then, I need to know where to use it. How do I know what kind of brand is really me?

  8. March 11, 2009 at 12:23 pm —

    My biggest obstacle is trying my brand/colors/logo all together. I have a logo I LOVE – and I think it fits me AND my business. But what about color? And packaging? I have read that everything needs to be tied together and consistent, but what specifically does that mean? I think I have a good start, but where do I go from here??

  9. Fran Barker
    March 11, 2009 at 12:24 pm —

    My biggest barrier in creating my brand is ME. I can’t decide on a style. I like so many different things and have trouble committing. I would like to learn if you should stick to your logo or if it can be altered as your business grows.

  10. March 11, 2009 at 12:33 pm —

    My biggest problem is me. I’m indecisive and can’t figure out what I want. I’ve finally figured out that the logos I have used are too trendy and not timeless. I want something more timeless that I won’t want to change in six months. I also know enough to know that I know nothing. I can’t figure out the best way to get my brand image out to the public. I know there is more to branding than what your logo looks like. The best way to do that, though, escapes me.

  11. March 11, 2009 at 12:34 pm —

    My biggest challenge is creating a brand that defines me as an artist and is easy to recognize. I want something that will scale and translate to my work at the same time. I need something to speak to my work and me as a person.

    I haven’t invested the way I should have – I haven’t found an artist that can help me define the look I’m searching for.

    I’d love to know the best way to use your logo effectively without saturating the market!

  12. March 11, 2009 at 12:52 pm —

    My biggest challenge is trying to develop a brand that will grow with the company and not keep me confined. I really need help on seeing where I want it to go, or maybe how it can grow. Will it be able to or will I have to trash everything when I feel the need to grow? Honestly, I’m not sure what I have done right or wrong.

    Some things I would like to learn…
    1. How to grow your branding with your company with minimal change or cost.
    2. How to clearly define yourself within the market and make yourself stand out in a sea of sameness.
    3. When working with someone else on developing a brand/logo, what should you bring to the table? Should you let the designer establish the rough cut and then add your two cents along the way?

  13. March 11, 2009 at 1:55 pm —

    My biggest challenge is creating something unique that stands out and represents who I am as a photographer. I have tried to stick with the same brand so that people would recognize it but it seems to get lost. I’d love for Paul to teach us a little bit about what goes into making a logo – I know it starts with a design consultation, but I’d love to hear how long it typically takes him from start to finish. Also I’m interested to know where he gets his inspiration

  14. Charisse
    March 11, 2009 at 2:03 pm —

    I am also fairly new to the marketing side of this business,so I would really like Paul help me fine tune my logo/branding to fit my style of photography. I would like it to be timeless & classic, yet different and I would also like to know how to use this effectively in everything I do going forward.

    Honestly, I think all of the questions so far have been great and would be wonderful to know.

    Thanks Jodi for having such awesome guest bloggers!

  15. March 11, 2009 at 2:30 pm —

    My biggest challenge in growing my brand and taking it to the next level is doing something different. It is hard to do something new and fresh as there has been so much done and redone. The “Masters” really don’t share how they got there, just that they did, as they want you to buy their market kit.
    I know branding is more than just having specific colors and a logo, but I just can’t pinpoint what else and how to get there. Is there more?
    I have a logo, however, I don’t know what are the do’s/dont’s in having a logo. I just know what I like.
    What I’ve done wrong is not having my log more prominent on my website, however, in my printed materials it is (my kids, family, cat all wear my logo on their shirts). 🙂
    ~Thanks, Cristine

  16. March 11, 2009 at 2:32 pm —

    My biggest challenge is finding something that defined me. I need to find my style. I have switched my logo several times and I am just starting my business. I need to find something that catches they eye. I want it to be something different that people will come to know as my brand. I would like to find something and stick to it.

  17. Kim Sparks
    March 11, 2009 at 7:50 pm —

    Right now my brand is very simple. It fit my style a year or so ago, but I think my style is slowing becoming something totally different and unique. I would love to see a change that would more reflect my style and target market (seniors!). I’m torn to change it for fear of making it look not quite where I want it. My studio has stepped to the next level and I’m ready to take my brand there. I’m getting some national attention this year already by being interviewed by Rangefinder (watch for me in a future issue!) and Graphic Authority is using my images all over their products. I’m so honored. I want to step up my whole branding look and am not quite sure where to start with it. I feel we have done the right thing with our logo, by sticking to a consistent feel. I need to incorporate the consistency in more of my packaging of my products, advertising, and marketing pieces. I would love to learn how to make myself more noticeable and have people see my brand and KNOW that is a Kim Sparks’ image before they even get to the true logo. I would love to learn all that with branding…So much to learn!! 🙂
    Thank you, Paul!!! I’ll be looking forward to it!
    Kim, Cincinnati, Ohio

  18. March 11, 2009 at 3:01 pm —

    My biggest challenge is that I like to do everything myself and I think it might look like I did do it myself. I tend to do stuff more complicated than it needs to be and need to simplify it. I’m still new to the business so I’m trying to find my style and what to even do to start the whole branding process! Thanks!

  19. March 11, 2009 at 3:37 pm —

    Right now, I feel like I still NEED a brand. I did a basic logo, but it’s simply text, as I am hopeless with graphics in any computer program. Although I have had client referrals based on the strength of my work, (after getting started with my first wedding shoot in August 2008), I’m getting to the point where I need to present a more professional front. I also feel like I don’t want to invest in more marketing materials (ie. brochures, finishing my website now that I finally have enough images to create a portfolio, etc) until I have a logo I’m happy with.

    In terms of what I’m doing right – I’ve started to try and create a definite feel to the images I create and the type of experience I provide, in the hopes that this will help me define the feel of my branding, and give me a better idea of what I want my look to be. (I feel like it’s not much, but it’s a start!)

    As someone who doesn’t have a lot of business experience, I always love learning from someone about the branding MINDSET – it’sthe basics to say “you need a logo.” I love getting advice on ways to manage your brand in day to day operation of your business. Suggestions for networking, visibility, and just getting yourself out there in interesting and creative ways would all be appreciated!

    Thanks to much to Paul for this giveaway and being willing to share his knowledge – much appreciated!

  20. March 11, 2009 at 3:53 pm —

    **Looking forward to hearing more about branding. Definitely an area we need help in!!**

    “What is the biggest challenge you have in growing your brand and what are your barriers in taking your brand to the next level?”

    = My biggest challenge in growing my brand is inherent in the name I originally chose for the business — Sweet Girl Photo. It sounds good and seems memorable, but I’ve unintentionally limited myself to a certain clientele as a result of it. Even more, there are many search results that come up for my business name, so having an identifiable brand is important to help people know that they’ve come to the right place/website.

    What do you feel you have done right or wrong in the past regarding branding?

    = Wrong — I’ve changed how I watermark photos twice already and still don’t really like how it comes out. I need to find a form I like and stick to it.
    = Right — Invested into photo presentation boxes, fancy ribbons, etc. to communicate the value of product received.

    In the coming months, what would you like Paul of SnapBrand to teach you about logos, branding and how you are viewed in the marketplace?

    = The pros/cons of various forms of watermarking images with our brands. Is it wise to include a website name or too distracting to the photograph? What does a watermark communicate to others good/bad?
    = How integrated does a logo need to be with a business name?
    = Is it better to be ‘classic’ or ‘trendy’ when it comes to logos & branding?

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Win a $449 SnapShot Logo branding package from SnapBrand