How to Make a Watermark and Add Branding in Photoshop

Photoshop tip and video tutorial: How to make a watermark for your photos

(I also have a free watermark photoshop action)

Are you afraid of your photos getting stolen online? Are you worried that your customers will take the low res photos you put online and try to print them? One easy way to avoid this is to watermark them.

To do this you will take your photo, re-size and sharpen for web (you may use the Crystal Clear Web Sharpening Photoshop actions) that is part of the FREE MCP Actions High Definition Sharpening set. Then you need to create a brush to stamp on your photos, using either your logo or text. This video tutorial will teach you how to make a watermark brush to use for branding your photos in Photoshop.

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32 Comments

  1. July 28, 2009 at 9:07 am — Reply

    I just went back to your blog because I wanted to watch the videos about the histogram. What I found was even better. Just 2 days ago I was searching for a way to do my watermark and was wondering how I can do it with the brush. Now I have the answer. and its SOOOOO. simple. Thank you so much for the great tip.

  2. July 28, 2009 at 10:59 am — Reply

    I am not sure if you did this in response to my request, but either way THANK YOU! So simple, but soooo important. Love your site!

  3. July 28, 2009 at 12:26 pm — Reply

    THANKS a bunch for the tips! Can this work as an action to run on a set of images? Love your site!!

  4. Ashley Larsen
    July 28, 2009 at 12:27 pm — Reply

    Thank you. I have so much fun coming to your site and learning!

  5. July 28, 2009 at 1:36 pm — Reply

    Thanks for being there, Jodi…your blog/actions/workshops have helped me so much.:)

  6. July 28, 2009 at 1:59 pm — Reply

    Can I just say how much you ROCK. Seriously…..I tell everyone about your site and how much I love your actions.

  7. July 28, 2009 at 2:14 pm — Reply

    I knew how to do this already, but never thought of putting the brush on it’s own layer! What a great tip. You can also do effects this way like outer glow etc. Thanks!

  8. MariaV
    July 28, 2009 at 3:19 pm — Reply

    Thank you, thank you, thank you.

  9. July 28, 2009 at 11:17 pm — Reply

    Thank you so much for this blog. For work, I write for our blog – I write for the North Dakota Horizons magazine – and I use a lot of my own pictures. I’m still learning how to use my camera and take great pictures – but this tutorial today answered one of my biggest questions. Thank you.

  10. July 29, 2009 at 1:10 am — Reply

    I really enjoy these tutorials! They are so informative and very beneficial to all photographers. Thank you Jodi!

  11. July 29, 2009 at 1:20 am — Reply

    thanks so much jodi for sharing. i am really wondering how to make the watermark. your videos are really informative.

  12. July 29, 2009 at 10:39 am — Reply

    i have been wanting to set up a watermark for months – thank you so much for this easy to understand tutorial! i can’t tell you how much i appreciate it :).

  13. Karen J.
    July 29, 2009 at 12:18 pm — Reply

    Jodi – Thank you – this is fantastic. I followed the video step by step and the only issue I’m having is figuring out the keyboard shortcut to actually stamp the watermark on the picture. Do you know what keys or options I need to select to do that?
    Thanks!!

    • July 29, 2009 at 12:23 pm — Reply

      Karen – not sure what you are asking exactly – but if you mean how do you stamp the brush on then you select the brush tool (B). Then select the brush you just made – and click on your photo to stamp it on. Does that help?

  14. Karen J.
    July 29, 2009 at 12:35 pm — Reply

    Perfect! Worked like a charm. Thanks a million!

  15. July 29, 2009 at 10:41 pm — Reply

    Whoah!!!! I can not thank you enough!!! I follow I heart Faces on Twitter and saw this lovely tweet come across saying how to add watermarks and branding… Hello!!! I have been trying to figure out a simple way to do this for quite some time now and am soooooo glad that you are kind enough to share!!! Next I will go to Twitter and add you as a friend!!! Awesome!!!!! 🙂 Love Love Love!

  16. July 30, 2009 at 12:19 pm — Reply

    Thank you!! I love this tutorial! You rock!!

  17. July 31, 2009 at 1:53 pm — Reply

    Thank you for an awesome tutorial, Jodi! It was fantastic!
    I do have a question. After I “select > all”, the option in the edit drop down menu for “define brush preset” is not highlighted. Would that have anything to do with my logo being in more than one color? Thanks in advance for any help you can give!

    • July 31, 2009 at 1:55 pm — Reply

      It will not stay one color – but that would not cause problems.

      Size can. It needs to be 2500px or smaller.

  18. Anita
    August 2, 2009 at 1:47 am — Reply

    I’m in PS Elements 6 and I don’t have a “brush” icon in my toolbar. I’m thinking I should. I really would love to do my watermark this way, rather than pulling the PS file over and dragging my watermark onto every photo from that. I’m just having problems getting started – it’s my first time working with brushes. Any idea where my brush could have gone?

    Also, I usually watermark after I adjust image size for web. do you always do it prior adjusting for web image size?

    Thanks for any help you can give me!

    • August 2, 2009 at 8:42 am — Reply

      You can watermark before or after resize. Just remember to save an unwatermarked version too.

      As for brushes elements has them to. I do not have a way to show where as I do not have it anymore but it should be along the left side toolbar.

  19. Anita
    August 3, 2009 at 1:52 pm — Reply

    Thanks for the response.
    I did finally figure out the brush issue. It was a hidden option under the pencil icon. Brushes is now the visible option… I’m new at this; can you tell? Ha!
    Thanks!

  20. August 3, 2009 at 3:13 pm — Reply

    This is AWESOME! Thank you. I’ve always known how to create my own brushes, but I never thought to use a brush for my watermark. I can’t believe I’m so SLOW that I didn’t think of that. You’ve just saved me a lot of time. Thank you!!

  21. August 3, 2009 at 5:13 pm — Reply

    OMGOODNESS! I honestly have been needing to know how to do this! THANK YOU, THANK YOU, THANK YOU for sharing!

  22. Amy
    August 6, 2009 at 10:00 pm — Reply

    Thank you for posting this tutorial! It’s very useful and easy to understand.

  23. August 30, 2009 at 6:08 pm — Reply

    Thanks so much Jodi – you are so great! This came in a pinch when I needed to post images from an event on my website:) Great stuff as always!

  24. September 15, 2009 at 9:06 pm — Reply

    Thank you Jodi!

  25. July 16, 2011 at 5:58 pm — Reply

    Thank you for this watermark tutorial! It’s makes everything so simple and easy! LOVE your site 🙂

  26. November 3, 2011 at 6:03 am — Reply

    Thanks! I know this is several years old so I don’t know if it’s still active, but if so: is there a way to use this process while maintaining the COLOR of the logo? Thank you!

  27. July 7, 2012 at 10:14 am — Reply

    Okay, so this is elementary but when I go to edit>define brush preset (after resized to 2500px)it says Could not complete the Define Brush Preset command because the selected area is empty. What is this && how can I fix it? Thanks so much! Also, it is a premade logo I purchased (a .png file, that is all white with a transparent background) I also have it in black, color, and a jpeg.

  28. January 11, 2013 at 11:22 am — Reply

    Thank you very much. A nice way to watermark

  29. March 9, 2013 at 5:36 pm — Reply

    I had made watermarks in action, this I found Interesting as it is another way to make the watermarks,

    Thank you Jodie

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How to Make a Watermark and Add Branding in Photoshop