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Facebook for Photographers: How to Use Facebook to Help Your Business

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Facebook for Photographers: How to Use Facebook to Help Your Business

Facebook for Photographers

by Tracy Genovese Robinson

Facebook can be a photographer’s BEST forms of free advertising.  I can’t tell you the number of clients I have gotten as a result of the magic of Facebook. Here are some tips on using it to its full advantage (and if you have more tips, please add them in the comments section).

image of curly hair boy

1) I use its networking power to its full advantage. I have friends on Facebook that I have not talked to since high school (which was … er… about… approximately 10 …OK FIFTEEN years ago). Some of those people are now my clients and found me and my work through Facebook.

2) I do not have a “fan page” for my business. This is deliberate. I want people to hire ME, the person, not the business. Photography- especially family/child photography, is so personal.  I personally would much rather be photographed by someone I feel I know as a person, rather than a business entity. This is totally my opinion and I am sure there are tons of people that disagree with me, but I feel like the fan pages take away from the personal aspect of the business.

3) Every great picture I take of my kids gets put not only in one of my online photo albums, but in an online photo album on my husband’s page.  We have over a hundred friends in common, but even more that are not in common. Some of HIS friends have seen those photos and ended up hiring me. I plan on doing the same with my parent’s pages and other relatives.

4) When I do shoots for my best friend’s children, after they have ordered, I often give them web sized files to post in a Facebook album with the understanding that they advertise for me in the photo captions area. I offer this as a surprise to them because I do not want anyone (even my best friends) to expect free digital files.  They are thrilled to do this, not only because they are my friends and want to help me out, but because now they have awesome pictures of their kids/family on Facebook.  I did this about a month ago and within one hour had a new client.  I also do this with some of my better clients and even offer web sized digital files as an “extra” on some of my packages.

5) I have recently decided that I need to treat Facebook albums with the same care as I treat my website. I.e.- I need to update my Facebook albums at least as often as I update my website. I’m sure there is no one out there but my mom that goes to my website every day. However, a lot of people visit Facebook daily and by updating my albums often, my Facebook friends will immediately be reminded again,  that I am a children’s photographer and they will continually be shown samples of my work.  When I upload pictures, I “tag” the parent and make sure my album is open to everyone. This gets the entire album a lot of traffic from people who might otherwise not know of me.

6) I network with other photographers, web designers, paper company owners, vendors etc. via Facebook.  It’s nice to get to “know” them as people too. It’s nice to get to “know” them as people too.  I personally would rather do business with someone I have a connection to. For example, a while ago a knitter who makes blankets, newborn hats etc. friended me. Because of the magic of Facebook, I know a little about her personally and can relate to her (a mom with small children trying to run a small business)- which makes me want to do business with her.

7) If I need models, Facebook is the easiest and quickest way to find them. For example, I am attending a workshop at the end of this month focusing strictly on newborn photography. As such, I am having a newborn special in April and May because I know I will need some newborns to practice my new skills on. I posted something about this on my Facebook wall and had at least half a dozen offers.

8) If my clients are on Facebook, they immediately get added as a friend once they hire me. In this instance, I do not believe in keeping business and personal separate. Again, because I feel photography is so personal, I want them to know and like ME as a person.

9) Every single post I make on my blog gets put on my Facebook wall. This is a gentle reminder to people to check out my blog.

10) Did I mention Facebook is FREE?

Now if someone could just write an article like this about Twitter… I’m still not getting it!

Tracy Genovese Robinson, of {doe*ee*bird} photography for little peeps, is a photographer from The Woodlands, Texas- a suburb of Houston. She specializes in unique children’s photography. She is known for her casual style and fun approach to her sessions.

*** Note from Jodi: One limitation of Facebook friend pages, there is a 5,000 Facebook friend limit.  Read about when I hit this 6 months ago, back in Fall 2009, and why a limit on friends makes no sense

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27 Comments

  1. Maria
    March 31, 2010 at 10:11 am —

    I absolutely love Facebook. I just bought my first DSLR last year and as soon as I started posting my pics, people started asking, are you doing photography? Well, I had told myself that I was going to familiarize myself with my camera first before I even attempted anything, but the offers to shoot this and that came hard and fast. And all I had to do was post a few pics here and there. Fast forward one year later, I’ve upgraded all my gear and am completely booked for the next few months. It’s insane! Everyone knows someone who wants pictures taken, and Facebook gives you the opportunity to show people what you can do…

  2. March 31, 2010 at 4:44 pm —

    Great Blog! I wrote on the same topic a few months ago and you have some great points here.

    If you are looking to network with other photogs (on Facebook) check out the PhotoBiz Fan Club with over 4,000 fans: http://facebook.com/photobiz

    Talk with some photographers that have increased their fan base by over 1,000 in less than a week and share ideas that work!

  3. January 14, 2011 at 12:45 am —

    Hi! Thanks for the great Facebook article and tips. I am just dipping my toe in starting my photography business and really appreciate you sharing your insights 🙂

  4. Grace
    September 13, 2011 at 4:11 pm —

    Just reading the comments about FB. I am considering a Fan Page for my photography on FB. I have a personal page and like others here, I do not wish to combine the two. I am assuming that the Fan Page is just open to anyone on FB. What about copyright and protection of identify for the photos of the clients that you post. I always get them to sign a copyright agreement in case I want to use their photos on display. Does anyone know if this is a violation on FB to post other peoples photos for business purposes?

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Facebook for Photographers: How to Use Facebook to Help Your Business