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Month: June 2010

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FREE Mommy Cards: Perfect Gift For Customers or For Yourself

Mommy cards are a great referral program giveaway for your customers.  Just add an image from a client session and give your clients a stack of these fun cards. If you’re looking for a fun and unique gift for your clients that doubles as a great way to promote your business, Mommy Card Photoshop Templates…

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Contest: Win ZozobugBaby Photography Clothing for Kids

Photographing children in trendy handmade style boutique clothing is fun.  Julie, of ZozoBugBaby, is an incredible clothing designer, and I am excited to introduce her work to you. My twins, Ellie and Jenna, each had the privilege of modeling an outfit for her Fall 2010 line. Julie recruits some top photographers to shoot her clothing…

How to Keep Artistic Control as a Professional Photographer

How to Keep Artistic Control as a Professional Photographer

Do you feel professional photographers should control their images? As a pro photographer, you are the artist.  You create a vision and make it come to life.  From posing, to lighting, to post processing, you control the look and feel of your images.  Your style defines who you are as a professional photographer. You have…

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3 Inexpensive or Free Ways to Advertise Your Photography Business

3 Inexpensive / Free Ways to Advertise by Sarah Petty You can make so much business happen by getting out there, making friends and helping them grow their businesses. Here are 3 ways to help maximize your budget. 1. Call local charities and start the relationship by asking what you can do to help them.…

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The Secret to Beautiful Black & White Images in Photoshop

Do you ever wonder the secret to achieving beautiful black and white photos?  Do you want to know how to get creamy skin and rich contrast in your newborn photography? Well thanks to this Blueprint before and after photography by Gina of Pea Head Prints, you can! Here is her “secret:” MCP Photoshop Actions combined…

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A Referral Program That Actually Brings Referrals!

Are you wanting ideas for a referral program that actually will bring Referrals? Why is it that some photographers are constantly talking about referrals being their best form of advertising? What are they doing that you’re not? What makes a great referral program?  Let me first start off by telling you what doesn’t… Free 8×10.…

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What to Wear: How to Dress for Engagement Pictures

What to Wear {Part 6: Couples} As a photographer, it can help your customers when you direct them on what to wear. The next number of weeks, guest writer Kelsey Anderson will be providing information to help you coach your customers on what to wear. When booking a portrait session I think it is almost…

Easy As Pie ~ Winners of the Pricing Guides For Photographers

Easy As Pie ~ Winners of the Pricing Guides For Photographers

The two winners of the Easy as Pie Pricing Guide and Pastry School for Photographers are: #118: Michael of http://www.mikelangelo.com #772: Sarah of http://www.sarahgoodwinphotography.com These books have been written for photographers who need to get their just-starting-out business on the right track towards high sales/low volume or for established photographers who need to maximize sales and eliminate the cheapies…

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What type of advertising for photographers works best for the money?

What type of advertising works best for the money? Direct mail? Newspaper? Etc. by Sarah Petty Small business owners always ask me “where should I be marketing,” but I know they are specifically meaning they want to know where and how to advertise. The thing that makes small business fun is that there is no…

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Photoshop Video Tutorial: Watch Me Work {Color Pop, Eyes, Skin}

Today’s Blueprint is in the form of a Watch Me Work Photoshop Video Tutorial. Learn how to enhance a senior portrait by popping colors, smoothing and brightening skin, and enhancing eyes using a variety of MCP actions all found in the Incredible Retouching Package. To see the video, make sure you can view flash, and…

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Contest: Enter to WIN the Easy As Pie Pricing Guide for Photographers

Contest time! Pricing Guides for Photographers: Does pricing your photography stress you out?  Do you want to make more money doing what you love? Do you wish you had tips and step-by-step help to determine what you need to charge to make the income you desire?  If you answered “yes” to any of these things,…

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Online Ordering For Your Photography Business: How to “Close the Deal”

Since writing Easy as Pie, I’ve received loads of photographers’ questions about online ordering. How long do you leave your gallery up? How do you enforce this policy? How do you collect the gallery republishing fee? What if my client’s dog died and they need an extension?  Read on to find my answers! All client…

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What to Wear: How to Dress for Family Pictures

What to Wear {Part 5: Families} As a photographer, it can help your customers when you direct them on what to wear. The next number of weeks, guest writer Kelsey Anderson will be providing information to help you coach your customers on what to wear. When booking a portrait session I think it is almost…

Winner of the Photographer’s Kickstart + Coupon Code

Winner of the Photographer’s Kickstart + Coupon Code

Thank you to all who entered the Photographer’s Kickstart Contest.  It was wonderful hearing from all of you why you would love to teach people in your area entry level photography skills.  For those who are serious about it, and who did not win, consider getting the materials to help you start on your journey. …

Embrace Competition in the World of Photography

Embrace Competition in the World of Photography

Competition…  Is it a good or bad thing? Does it help or hurt your business as a photographer?  I would love to hear your thoughts in the comment section below. Does competition frustrate you? Or do you embrace it?  Here are some of my thoughts on competition as it pertains to my actions and training…

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Many Looks Using Photoshop Actions on an Urban Bride {Blueprint}

Bridal sessions can be fun and creative. A recent trend if to photograph brides in an urban setting.  Using Renee Trichio’s image (Twice as Nice Photography) from when she attended a Private Photoshop Actions Training with me a few weeks ago, you will see that even using one action set, the possibilities are endless. My…

Surefire Ways to Use Your Customer Service to Enhance Your Client’s Experience

Surefire Ways to Use Your Customer Service to Enhance Your Client’s Experience

Enhancing Your Client’s Experience by Shuva Rahim Customer service is something I’ve been thinking about more and more lately. Perhaps it’s because I’ve drastically changed how I do things since I started my business, or maybe it’s because all of us have had horrible experiences with businesses in our communities. It’s almost like threshold for…

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Interview & Contest with Jessica Grieves of Photographer’s Kickstart

This week I had the privilege of interviewing Jessica Grieves, of Bubblegum Tree Photography, and the author/designer of the new Photographer’s Kickstart program. And as a BONUS – we also have a contest where you can win the Kickstart Training Module. Scroll to the end of the interview for contest details and your chance to…

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What to Wear: How to Dress for a Maternity Portrait Session

What to Wear {Part 4: Maternity} As a photographer, it can help your customers when you direct them on what to wear. The next number of weeks, guest writer Kelsey Anderson will be providing information to help you coach your customers on what to wear. When booking a portrait session I think it is almost…

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Ask Deb! Get Answers to Your Most Pressing Photography Questions

A few weeks ago, the MCP Blog had a series on going from Hobbyist to Professional Photographer.  While the contests have passed, the great information is all still available. Do a search and start learning.  One of the prizes was a mentor session with professional photographer, Deb Schwedhelm. Deb has generously offered to answer some…

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Using Photoshop Actions for Bright, Vivid Color

Getting great color starts with great exposure and lighting as well as the right subject and background.  Make sure to set your white balance in camera or using RAW, for the most accurate colors. This photo by Renee Trichio (Twice as Nice Photography) started out with vibrant color.  Renee’s concern when she came to me…

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