7 Tips for Adding Mini Photo Shoots Into Your Photography Business

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7 Tips for Adding Mini Photo Shoots Into Your Photography Business

Mini Photo Shoots: 7 Tips on How to Add These to Your Photography Business

It started off as an idea to break up the late-winter lull. You know what I’m referring to – that January to March period where family shoots are few (because everyone just had their Christmas card photos taken), but it’s too early for wedding season. I wanted to do something special for Valentine’s Day, and soon the idea came to me: a Valentine’s Photo Booth!

Going into it, I saw the Valentine’s Photo Booth as an opportunity to try something new and offer cute photos at an inexpensive price. I didn’t realize what a fantastic marketing event it would turn out to be. I teamed up with a local shop owner who had available space for me to set up a makeshift booth, props and treats. I sent out emails advertising the event, hung up a few posters at coffee shops, and asked my friends to tell their friends. I decided to make it an open event, no appointment necessary, in the hopes that at least a few people would show up that day. As it turned out, I had a steady stream of customers – so many that I never got a chance to eat lunch. It was exciting and exhausting.

The most exciting part happened weeks later when I started receiving emails and phone calls from people who said they heard about me from Valentine’s Photo Booth customers. That’s when I realized the booth had tapped into an important aspect of word-of-mouth marketing: GIVE PEOPLE SOMETHING TO TALK ABOUT.

mini-shoot on valentine's day

Although business picked up quite a bit as the weather warmed up, I was still thinking of ways that I could get my name out to more people. I decided to do Mother’s Day Mini Photo Shoots, knowing that it might reach new customers and generate more word-of-mouth. This time, unlike the Valentine’s Photo Booth, I scheduled people into 20 minute time slots. I arranged to do the mini-shoots in a local orchard. My advertising focused on the idea that moms are always BEHIND the camera and this was a chance to be in the photos with their kids. The response was overwhelming. I ended up adding an extra day of Mother’s Day Mini-Shoots in order to accommodate all the requests. I met a lot of new people from all over the valley, and have seen an impact on my business that is a direct result of the mini-shoots.

Prior to the Valentine’s Photo Booth and Mother’s Day Mini-Shoots, my clients consisted mostly of friends and acquaintances. However, since those two events, my customer base has broadened exponentially. I am now scheduling two to three months in advance, which I would have never dreamed of a year ago.

Tips for doing mini-shoots:

  1. Don’t do it often. I recommend no more than two or three events a year.
  2. Do your best to connect with each client, even though it’s a very short session.
  3. Tie the mini-shoots to holidays that will attract your target clients. (In my case, 20-35 year old women with children). This isn’t a necessity, but I think it was a key to my success.
  4. Remember that your goal is to generate more word-of-mouth, not necessarily to make a lot of money from this specific event. I found that the resulting business more than made up for the low rates I charged at the mini-shoots.
  5. Hire an assistant (or bribe a sweet friend) to help with organizing payment/paperwork and to greet clients as they arrive. It’s very difficult to stay on top of everything while managing consecutive shoots.
  6. Make it very easy for clients to share their photos. I’m specifically referring to online social media. Provide web-sized images (with your watermark or information) and mention that they are welcome to share the photos on their blog, Facebook, etc. This is an effective form of word-of-mouth.
  7. Finally, be original. Be yourself. Clients will come back to you again and again (and refer others) because they like YOU and your photography.

[Amber, of Amber Fischer Photography, is a recovering Elementary teacher who has been doing photography for a couple years out of Boise, Idaho. She calls her Canon 5D “Lucy” and drinks way too much coffee.]

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7 Tips for Adding Mini Photo Shoots Into Your Photography Business