Your pictures are fabulous, your business legitimate, your excitement at its peak and now it’s time to start marketing. Photographers know word of mouth is one of the most important ways to bring in customers. You need to get your name out there so people can start talking.
It’s awful tempting when we first begin to offer a few free or discounted sessions just to get the exposure that we need to get the ball rolling. I know that’s what I did and it helped, a little. Let’s be honest though when we’re ready to go we’re ready to go and a little exposure through a free session isn’t going to give us the momentum that we are looking for.
Want to know the NO fail way to get exposure for your photography business?
- Working with other business owners. Team up with local businesses to promote each other. It’s a WIN – WIN. Get exposure, referrals, and customers!
Here’s an example of how:
- I recently teamed up with a local fashion boutique. I gave them free pictures to show off their fabulous clothes and they allowed me to borrow clothes and accessories from the store and have four models wear them for a session. I tagged the girl’s photos on Facebook. My name was now in front of four groups of people. The boutique also gave me a shout out on Facebook and allowed me to put advertisements in their store. I spent the same amount of time I would have spent doing one free senior photography session but I got five times the amount of exposure.
So when you are thinking of ways to get your name to those in your local community, consider partnering with businesses in your area. It will help you make an impression.
Kristin Wilkerson is a Utah photographer. You can see her online portfolio or chat with her on Facebook.