Nikon 1 J3 and 1 S1 mirrorless cameras introduced with two Nikkor lenses

Nikon announced the new 1 J3 and 1 S1 cameras at the Consumers Electronics Show 2013, today. The double release is an obvious attempt to boost sales in the company’s mirrorless segment.

After launching the D5200 DSLR in the US, Nikon also introduced two new mirroless cameras, as well as a couple of Nikkor 1 lenses with Vibration Reduction technology. The two lenses supply different focal ranges, therefore one is best suited for interior, landscape or architecture shooting, while the other is intended for sports photographers.

Nikon 1 J3 and Nikon 1 S1

Both cameras are part of the Nikon 1 Advanced Camera with Interchangeable Lens System, and they are designed for photographers who put portability above all. Even so, the new Nikon 1 mirrorless cameras provide great functionality, mostly found in higher-end DSLRs.

The Nikon 1 J3 sports a 14.2-megapixel CX CMOS sensor, ISO range between 160 to 6,400 and Easy Panorama mode. On the other hand, the Nikon 1 S1 camera comes packed with a 10.1-megapixel CX CMOS sensor and has a 100-6400 ISO range for capturing photos in low-light conditions.

Both mirrorless shooters have a 3-inch LCD display and are powered by the EXPEED 3A processor, which allows the cameras to take impressive photos and videos at great speeds. The CPU shows its prowess, as the 1 J3 and 1 S1 have the shortest release time and fastest continuous shooting in the world, capturing photos with an 80 ms delay and 15 fps in burst mode.

Similarities between the pair

The new Nikon 1 System cameras have various shooting modes, including: Auto, Creative, Motion Snapshot, Advanced Movie along with Best Moment. The user interface is pretty similar to easy-to-use navigation controls.

In Advanced Movie mode, users can record 1080p HD videos and shoot stills at the same time. Exposure levels can be changed with ease, therefore the cameras can take stunning slow-motion films.

When paired with the WU-1b wireless mobile adapter, users can share their photos on iPhone / iPad and Android devices with the Wireless Mobile Adapter Utility app installed. This will allow them to upload photos and videos on social networking websites like Facebook and YouTube.

1 NIKKOR 6.7-13mm f/3.5-5.6 VR and 10-100mm f/4.0-5.6 VR lenses

The new Nikkor lenses feature Vibration Reduction technology and are very lightweight, thus easy to transport.

First comes the Nikkor1 VR 6.7-13mm lens, which provides a focal length equivalent of 18-35mm for FX 35mm cameras. It is an ultra-wide angle lens, therefore it is best suited for taking landscape photography and videos.

Meanwhile, the Nikkor1 VR 10-100mm lens is the equivalent of FX 35mm cameras with 27-270mm focal length, thus appropriate for taking group shots or sports photography.

Availability and pricing details

Nikon 1 J3 mirrorless camera’s release date is February 2013 for an estimated price of $599.95, while the 1 S1 camera will cost $499.95 and will be released next month. The former will be available in Black, Burgundy, Silver, and White flavors, while the latter will be released in Black, Khaki, Pink, Red, and White.

Nikkor’s lenses will become available in the coming weeks with a MSRP price of $499.95 for the VR 6.7-13mm model, respectively $549.95 for the VR 10-100mm version.