New entry-level Olympus OM-D camera to be announced this fall

Olympus is once again rumored to announce a new OM-D camera this fall and it is becoming more clear that the device will not replace the E-M5.

The rumor mill has been adamant that Olympus fans will get a bunch of surprises in the fall of 2013 ever since the beginning of the year. Previously, it has been believed that the new OM-D camera will replace the E-M5, but these claims have been debunked recently.

Olympus E-M5 is rumored to get a cheaper brother this fall, as the company is planning to release an entry-level OM-D camera.

Olympus to launch new OM-D camera this fall, but not replacing E-M5, yet

Sources are back with more information, saying that an entry-level Olympus OM-D camera will be released this fall. This means that we can finally say that the Japanese company is not working on a higher-end model because it is actually trying to appeal to lower-end consumers, who cannot afford to pay big money on a new camera.

Olympus has announced that it will kill its V-series of low-end compact cameras, in order to focus on more expensive devices. Well, launching cheaper Micro Four Thirds cameras with significantly better specs than point-and-shooters is the right way to go, sources say.

The new Olympus OM-D camera will be sold side-by-side with the E-M5 and it will definitely not be called E-M6, as previously thought. Unfortunately, its specs list is unknown and it might remain like this until closer to the launch event.

Entry-level Olympus OM-D camera to be joined by high-end compact shooter with fixed lens

This is not everything Olympus is announcing for the fall of 2013. According to sources familiar with the matter, a high-end compact camera with a fixed lens will also be introduced during the same event.

For the time being, sources are working to find out whether this camera will replace a current camera or if it is a part of a brand new series.

Hybrid FT-MFT camera still on the company’s radar

The third and final camera coming in early September is a high-end shooter with hybrid Four Thirds and Micro Four Thirds mount. FT has been close to death since the MFT emergence, but Olympus is rumored to bring it back.

Where there’s smoke, there’s fire so do not throw away your FT lenses for now. More details will become available soon and we simply have to wait just a few more months.

Meanwhile, both Amazon and Adorama are selling the Olympus OM-D E-M5 for the same price: $924.