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Improved RAW-to-JPG conversion now available on Google+

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Improved RAW-to-JPG conversion now available on Google+

Google and Nik Software have launched an improved RAW-to-JPG conversion for Google+ users with support for 70 digital cameras.

Roughly one year ago, Google has acquired Nik Software, a company developing the popular Snapseed image editing application for iOS and Android devices. Earlier this year, the search giant has introduced Nik Collection, a suite of plugins for Adobe Photoshop available for $149.

Thankfully, this was not the entire plan for Nik’s powerful editing tools. Shortly after that, Google+’s photo management has become a lot better than what you can find in other social networking websites. Moreover, Google now allows users to store RAW files and automatically convert them into JPG whenever they feel the need to edit the files on the web.

RAW-to-JPG conversion
Google+ now comes with improved RAW-to-JPG conversion. On the left, you can see how it was done before, while on the right you can see how it is done now. (Click to make the image larger.)

Google and Nik Software announce improved Google+ RAW-to-JPG conversion

The problem was that the support was rather limited and the file conversion was not satisfactory for professional photographers. Well, Google and Nik Software have worked hard to fix this problem and now they have introduced an improved RAW-to-JPG conversion for Google+ users.

One of the main reasons why this service is now better consists of the fact that Google+ now supports 70 digital cameras from companies such as Canon, Nikon, Olympus, Panasonic, and Sony, says the announcement.

Google+ has just become a primary backup solution

Users can upload RAW photos and the service will automatically convert them into JPG images. After the conversion is complete, users can edit the new file and share it on Google+.

It is worth noting that the RAW files will remain intact, meaning that Google+ can now be considered a safe backup solution and all photographers know that you can never have too many backups for your photo collection.

RAW photos supported from up to 70 cameras from Canon, Nikon, Sony, Panasonic, and Olympus

Among the cameras supported by the service, users can find Canon 5D Mark III, EOS M and 700D, Nikon D7100, D5200 and D800/D800E, Olympus E-M5, Panasonic Lumix GF1, Sony NEX-7, A99, and A77.

As stated above, the list totals up to 70 cameras from these five manufacturers. The good news is that Google might extend the inventory in the near future, as there are some angry Fujifilm users who would appreciate receiving the same level of support as the other Japanese digital imaging giants.

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Improved RAW-to-JPG conversion now available on Google+