Putting together your pricing and your packages has to be one of the hardest things to do when converting your hobby to a business.
When you start your photography business, you often balance making a profit with building a clientele. Many potential customers want great photos as well as digital images. Given the growing popularity of social media and file sharing it makes sense to want your files on the go.
But what is the best way to provide your customer with digital files?
Benefits of including digital files (CD/DVD) in your session fee.
- The customer wants it. Lets give it to them and they will be happy.
- There isn’t much cost involved. And it is easier than selling prints.
- The customer knows what to expect and is ready to share those images with family and friends.
- You don’t have to worry about ordering prints or up-selling to larger products they may or may not want.
- May save you time as there is no proofing session needed.
- Depending on your pricing you will be known as the all-inclusive guy. Prepare to get busy.
Benefits of selling the digital file separate than the session fee.
- You can focus on selling your products: books, prints, gallery wraps, cards, etc.
- By not including it in a package it creates value to the digital files. When an item is included it is perceived to have no value.
- You can choose to sell the digital files at a higher price to make a better profit as an add-on.
- You may be able to filter some of your inquiries who are looking only for an all-inclusive inexpensive solution.
- When you are ready to increase your prices you can choose to either increase your session fee or your packages or the price of the digital files.
Both options can work depending on your business model.
Some photographers opt to include the digital images and raise their session fees to where it makes sense for them financially and keeps them in business. They don’t have to worry about selling prints, or trying to do up-selling and if they are already super busy it allows them to focus on the next client.
Other photographers prefer to sell prints, and books, and gallery wraps in packages and make their profit that way. It takes a little more work, but the client leaves with professional products to display on their walls the way the photographer intended. Some of these clients may not end up buying the CD/DVD in favor of the beautiful products.
In either case the digital files should have value and be treated as a product.