The long-rumored low-end Olympus OM-D camera is believed to be officially announced at the beginning of 2014 with the same image sensor found in the high-end OM-D E-M1.
The entry-level market is taking over the higher-end one. Consumers want cheap, but powerful cameras in their hands and they are no longer willing to spend thousands of dollars to have the latest imaging technologies at their disposal.
Beginner photographers are willing to spend as much money as they would have spent years ago on a compact shooter. Companies must release products that are good and cheap enough for people who know a thing or two about photography.
Olympus has been rumored to launch an entry-level camera in the OM-D series for a very long time. However, “it” is nowhere to be found for the time being, while the E-M1 has taken E-M5’s place as the flagship OM-D camera.
Low-end Olympus OM-D camera rumored to be unveiled next January, possibly at CES 2014
The Japanese maker has said that the E-M5 will not be replaced, yet, as the E-M1 is simply aimed at another category of photographers. However, the E-M5 is still too expensive and too good to be an entry-level device. This is why a low-end Olympus OM-D camera is on its way and will allegedly reach its destination at the beginning of next year.
January starts with the Consumer Electronics Show 2014. The public is already aware of the fact that multiple digital imaging corporations will choose to launch their products at CES despite the fact that Photokina 2014 will occur next September, so we might see an announcement next month.
New Olympus Micro Four Thirds camera to feature same OM-D E-M1 sensor
The new Olympus Micro Four Thirds camera has been thought to get some of its specifications from the OM-D E-M5. This could still be true, but one of the most important features found in a camera, the image sensor, will be “borrowed” from the OM-D E-M1.
Sources say that the 16-megapixel MFT sensor with phase detection autofocus and 5-axis image stabilization will make its way into the upcoming device. Its name is unknown yet, but the shooter is definitely on its way.