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Hasselblad HV announced as a Sony A99-based titanium-made DSLR

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Hasselblad HV announced as a Sony A99-based titanium-made DSLR

Hasselblad has announced the HV 35mm full frame camera, which consists of a restyled Sony SLT-A99, for photographers who want the best possible design and performance.

A few weeks ago, a photo of a camera dubbed as Hasselblad Solar has been leaked on the web. Judging by its looks, the camera appeared to be based on the Sony A99. At that time, it seemed odd for the Swedish company to launch a new Sony-based shooter, as the CEO had just been replaced and a H5D-50c medium format camera had just been announced.

The company has not commented on this speculation, instead it has jumped straight to action by announcing the Hasselblad HV. This is the same camera that has been leaked not long ago and its specs list confirms that it is a restyled Sony SLT-A99.

Hasselblad HV
Hasselblad HV is based on the Sony A99 design. However, it is made out of titanium and it is covered in a Physical Vapor Deposition coating.

Hasselblad introduces Sony A99-based HV DSLR camera with titanium and other fancy materials

The Sweden-based maker says that the new HV features a 35mm full frame image sensor capable of capturing photos at 24.3-megapixel. It has been designed for photographers who are longing for cutting-edge performance and style.

The new CEO Ian Rawcliffe adds that this consumer camera feels very good in hand, thanks to the ergonomic design and “premium materials”. The HV is made out of titanium and aluminum, while the camera is covered in a PVD (Physical Vapor Deposition) coating.

Thanks to these materials, the HV can withstand harsh environmental conditions and temperatures down to -40 and up to 80 degrees Celsius. The “super-resin” handles water, dust, shocks, and even chemical agents, the press release says.

Hasselblad HV lens
A Zeiss 24-70mm f/2.8 lens comes bundled with the Hasselblad HV camera.

Hasselblad HV features Zeiss 24-70mm f/2.8 lens and an exquisite price tag

Hasselblad’s new full frame DSLR will come packed with a Zeiss Vario-Sonnar T* 24-70mm f/2.8 lens that offers unrivaled sharpness and contrast.

As for the remaining specs, they are identical to those of the Sony A99. The Hasselblad HV features 3-inch tilting LCD screen, 1/8000-30 seconds shutter speed range, 50-25,600 ISO sensitivity range, continuous shooting mode of up to 6fps, full HD video recording up to 30fps, dual SD card slots, and RAW shooting.

This “consumer” camera also comes with HDMI and USB 2.0 ports, and it can be all yours for a price of $11,500 or €8,500, if you live in Europe. It should become available over the following days across the world.

Hasselblad HV case
Your Hasselblad HV DSLR camera will be delivered in a special case – the least the manufacturer can do after asking photographers to pay $11,500 for this camera.
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Hasselblad HV announced as a Sony A99-based titanium-made DSLR