Sony RX10 price decreased amid Panasonic FZ1000’s launch

Sony has decreased the price of the Cybershot DSC-RX10 bridge camera in the wake of the launch of the Panasonic FZ1000, one of its competitors.

Sony RX10 is a bridge camera that sits somewhere between the RX1 and RX100 series. It is a fixed-lens camera with a bridge-style design that has been around on the market since fall 2013.

The large sensor and a 35mm equivalent lens of 24-200mm have propelled the shooter somewhere near the top of premium bridge cameras. However, one of its biggest downsides has been its price, which has been set just a little below $1,300.

Thankfully, a more than worthy rival has just been unveiled in the body of the Panasonic FZ1000. Sony’s competitor, however, comes with a starting price that stands at around $900.

This means that the Play Station maker has been forced to make some changes. As a result, the Sony RX10 price has been decreased by about 23%, meaning that the bridge camera is available for around $1,000.

Sony RX10 price takes a big hit, now sits below $1,000

Sony RX10 is a bridge camera whose price has just been reduced by 23%. The device is now available for a price just shy of $1,000.

The first market “affected” by the price drop is the US. However, Europe and others have soon followed, so it is only a matter of time until the Sony RX10 price gets lowered all over the globe.

Sony may replace the RX10 sometime this year with a newer model. Nevertheless, the current generation remains a very good camera, one that would do a good job in your summer vacation thanks to its 24-200mm lens among others.

Additionally, the timing could not have been better for Sony, as the 4th of July fireworks are just hours away. The US is celebrating its Independence Day on July 4, so people are likely to throw parties and take a lot of photos.

Either way, the Sony RX10 is available for purchase for $998 at Amazon and B&H PhotoVideo at the time of writing this article.

Sony RX10 vs Panasonic FZ1000

The Sony RX10 features a 20.2-megapixel 1-inch-type image sensor and a 24-200mm lens. The maximum aperture sits at f/2.8, a constant value throughout the zoom range.

This shooter comes with built-in WiFi, NFC, electronic viewfinder, 3-inch tilting LCD screen on the back, continuous shooting mode of 10fps, full HD video recording, maximum shutter speed of 1/3200th of a second, and a maximum ISO of 12800.

On the other hand, the Panasonic FZ1000 sports 20.1-megapixel 1-inch-type sensor and a 35mm equivalent lens of 25-400mm, while its maximum aperture stands at f/2.8-4.

WiFi, NFC, an electronic viewfinder, and a 3-inch LCD screen are all there. However, the FZ1000 has some advantages over the RX10, such as a faster shutter speed of 1/16000th of a second, 4K video recording, maximum ISO of 25600, and a continuous shooting mode of 12fps.

Panasonic FZ1000 is available for pre-order at Amazon and B&H PhotoVideo for a price around $900. The bridge camera is set to begin shipping on July 27.