Sony HX90V launched as world’s smallest 30x zoom camera

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Sony HX90V launched as world’s smallest 30x zoom camera

Sony has announced the Cyber-shot DSC-HX90V compact camera with a built-in electronic viewfinder as the smallest model of its kind with a fixed 30x optical zoom lens.

The rumor mill has recently revealed that Sony is working on a replacement to the HX60 / HX60V cameras with a new model. The HX70 (or HX70V) is not here, but the Cyber-shot DSC-HX90V is. In the official press release, the Japan-based company says that the HX90V is the first pocketable superzoom camera that features an integrated viewfinder. Among other improvements, the new high-zoom compact shooter also features improved manual controls so that professional photographers will feel more comfortable using such a tiny camera.

Sony HX90V front
Sony HX90V comes packed with a tilting display for capturing selfies.

Sony announces HX90V camera with built-in GPS, WiFi, NFC, and EVF

Up until recently, Sony has chosen to launch two models from an HX generation. One of them employed GPS functionality, while the other one did not. This time, the Sony HX90V is the only unit and it comes with GPS as well as WiFi and NFC, the latter allowing users to transfer files to a smartphone or tablet.

Another exciting improvement over the previous generation consists of the built-in viewfinder. It is the same retractable model found in the Sony RX100 III and it is an OLED Tru-Finder that pops-up whenever you need it.

According to the company, the new HX90V is world’s smallest compact camera with a 30x optical zoom lens and the first pocketable compact camera with an integrated viewfinder, as it will fit into your pockets with ease.

Sony HX90V viewfinder
Sony HX90V features a retractable electronic viewfinder, which has been borrowed from the RX100 Mark III.

Sony HX90V features 18.2MP sensor and 30x optical zoom lens

The technical details of the Sony HX90V include an 18.2-megapixel 1/2.3-inch-type image sensor, BIONZ X image processor, 30x Zeiss Vario-Sonnar T* lens with 24-720mm full-frame equivalent, and 5-axis optical image stabilization technology.

The company’s new compact camera also features a 3-inch 921,000-dot LCD screen which can be tilting upwards by 180 degrees for capturing selfies. Videographers have not been forgotten as the shooter captures full HD videos in XAVC S format at a bitrate of up to 50Mbps.

A pop-up flash is available, too, while a tiny hand grip will allow photographers to hold the camera in a more comfortable fashion. A dedicated control ring is available around the lens and it will be useful when photographers want to quickly set the exposure settings.

Sony HX90V top
Sony HX90V comes with manual modes and a tiny grip.

World’s smallest 30x zoom camera with integrated EVF coming this June

Sony HX90V comes with an ISO sensitivity range between 80 and 12,800, a shutter speed range between 30 seconds and 1/2000s, and a continuous shooting mode of up to 10fps.

The compact camera weighs about 245 grams / 8.64 ounces, while measuring approximately 102 x 58 x 36mm / 4.02 x 2.28 x 1.42 inches.

Sony will release the HX90V by the end of June 2015 for a price of $430. If you like it, then you can pre-order it from B&H PhotoVideo for the aforementioned price tag.

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Sony HX90V launched as world’s smallest 30x zoom camera