A lot of photographers throw together mini-sessions this time of year…..
And it makes sense!
Mini-sessions are a great way to sample your work to a LOT of people.
And because photography is top of mind this time of the year, it’s easier to find people who want to work with YOU!
Mini-sessions can be a TON of work ….and your sales can be disappointing if you make any of these 3 mistakes.
Mistake # 1: The Mini-Session Goes Long.
Photographing is what you love to do.
And once the mini-sessions starts, you find your groove.
The family is your dream client.
And you want to over deliver.
But a mini-session experience should be shorter than your regular session.
And it shouldn’t include all the bells and whistles of your full-price session.
Tip #1: Keep it simple. Don’t include outfit or prop changes.
Mistake # 2: Discounting.
A mini-session doesn’t mean you offer the same products and full-session experience for a discounted price.
If you approach mini-sessions with this pricing strategy, you’ll never get the same client to pay full price for you in the future.
When you use a discounting strategy, you devalue yourself as a photographer….. and that full-price experience you want to be known for.
Tip #2: Your mini-sessions should have their own price menu.
I use press-printed price menus from whcc.com. You can print them in quantities of 25 for less than $1 each.
Tip #3: Your mini-session products and packages should be different from your regular products.
While your session fee will likely be reduced, consider bundling it with product in a package so that your time isn’t completely devalued.
For example: For $149 investment, get a 15-minute session plus two 5 x 7 gift prints.
Mistake #3: No Promotional Plan
There are so many decisions to make when it comes to putting together your promotional plan.
Do you offer mini-sessions to everyone…even your best clients?
Or are they only offered to new clients who haven’t been in before?
How far in advance should you promote?
Should you buy Facebook ads?
Send emails to get booked?
Offer mini-sessions to friends & family members?
Partner with another business or even a charity?
It’s easy to skip a step along the way when putting together a mini-session promotion….
And more likely…you get your timing off which results in LOW turnout and even LOWER sales.
Carefully mapping out your mini-session promotion from start to finish is key so that you give yourself and your partners enough time to promote in advance to book the sessions.
Tip #4: The most successful mini-session events have a promotional partner included to help you get booked.
Want to profit from mini-sessions in your photography business this year?
Join Sarah Petty and MCP Actions founder Jodi Friedman for a free webinar training Tuesday, November 10, 2015.
In this free webinar, you’ll learn how to pull together a weekend mini-session event that boosts your bank account this year.
We only have room for 500 students so go here to grab your seat here.
Sarah Petty is the owner of Sarah Petty Photography, one of the most profitable photography studios in the United States. She’s also co-author of the New York Times best seller, Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth and mentors photographers through her company Joy of Marketing.