The rumor mill has previously said that Olympus will announce a new flagship Micro Four Thirds camera at the Photokina 2016 event and a new source is now claiming that the prediction stands.
Olympus will be present at the Photokina 2016 show in order to introduce its high-end mirrorless camera. It will replace the OM-D-series E-M1 and will follow the naming pattern of its lower-end siblings, meaning that it will be called E-M1 Mark II.
The device was mentioned in gossip talks on a couple of occasions in 2015. The most likely launch date was said to be the world’s biggest digital imaging trade fair – Photokina. Things kinds of cooled down in the grapevine, but they will start heating up from now on as the event’s start is nearing.
A photographer attending the London Camera Exchange event in Southampton, UK spoke with Olympus a representative, who said that the shooter will be unveiled in September and released on the market in October.
Olympus E-M1 Mark II announcement event once again rumored to take place at Photokina 2016
Representatives are not usually allowed to hand out details about unannounced products. However, they do reveal some glimpses into the future from time to time. In this instance, an Olympus rep said that the company has scheduled the Olympus E-M1 Mark II announcement event for Photokina 2016.
Going even further, the manufacturer’s official also said that the Micro Four Thirds camera will be released on the market in October. This means that Olympus will not waste any time in launching the product to photographers, as it wants to take advantage of their fresh Photokina memories.
Flagship OM-D mirrorless camera will be aimed at professional sports photographers
The manufacturer’s plans for the Mark II version of the OM-D E-M1 are pretty clear. Olympus is targeting professional photographers with the product, which will come with a very fast continuous mode.
It seems like the shooter will be great for action photography, especially for motorsports. The Japan-based company will invest more in the camera’s marketing campaign, in order to make sure that photographers will be aware of its capabilities.
Speaking of which, there is no confirmation of 4K video recording. Olympus wants to add it to its line-up, but it must overcome some hurdles. It is said that Panasonic and other rivals have some sort of “rights” for this technology, meaning that it is expensive to bring it to OM-D cameras.
We will find out everything there is to know during the Olympus E-M1 Mark II announcement event at Photokina 2016. However, we will be presenting some rumors in the meantime, so stay tuned to Camyx!