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Ambarella sets free the 4K UltraHD format onto consumer market


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Ambarella has launched the new A9 SoC (System on a Chip) 4K capable camera, designed especially for the consumer market.

High-quality 4K video recording has been on the market for a while. However, full HD remains the standard, while Ultra HD is still expensive, so not too many people can afford it. There is a company which is trying to bring 4K Ultra HD resolution to the masses and it goes by the name of Ambarella.

The manufacturer has revealed a full platform that will allow customers to come up with simple and affordable cameras that record videos at up to 4K resolution. The A9 System-on-a-Chip is now official and it should provide leverage when it comes to the consumer’s adoption of Ultra HD technology.

Ambarella-A9-Camera-EVK-750x462 Ambarella sets free the 4K UltraHD format onto consumer market News and Reviews

Ambarella officially unveils A9 SoC consisting of a camera shooting 4K footage

According to its press release, the A9 camera is built to record 4K Ultra HD videos at 60fps and slow-motion HD videos with 1080p@120fps and 720p@240fps. This means that it could prove to be useful for users who want to record slow-motion movies as well.

Ambarella’s camera uses Dual Core ARM Cortex A9 CPUs, thus it can have smartphone features like wireless streaming or video and image sharing. Its 32nm CMOS technology delivers low power consumption, thus higher battery-life expectancy.

Due to its small size, the A9 camera can be used in the development of future small form consumer cameras, such as mirrorless or sports cams. Nevertheless, Ambarella A9 supports interfaces like DDR3L, USB 2.0 host, HDMI, and SDXC memory cards, so it will be welcomed by high-end users as well.

Other features the A9 SoC camera includes: video timelapse mode, capture of high resolution images during video recording, Electronic Image Stabilization (EIS), 3D Motion-Compensated Temporal Filtering (MCTF), sixty 12MP pictures/s bursts, or HDR video modes.

Once the Ambarella platform gets out in the open, it will open up a broad range of creative possibilities for photographers around the world.

Availability details have been confirmed for potential customers

The A9 SoC is available now for qualified customers. Pricing information and A9 specifications may be obtained directly from Ambarella at or by calling +1-408-734-8888.

This may look like it has been designed for industry use, but it remains a consumers’ product. Although it does not look like much, it could revolutionize the 4K market as we know it. Only time will tell, so stay tuned to Camyx to find out!

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