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[b] – the interview with Becker – part 3 – [b]ecker on blogging and websites

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becker-blog2 [b] - the interview with Becker - part 3 - [b]ecker on blogging and websites Interviews


[b]ecker on blogging and websites


How can photographers distinguish themselves?

I love the people at Blu Domain and Big Folio and they make a nice product for a fair price. A template website is a great thing for you to get your business started for the first year or so. If you have a template website after three years in business it is just like “what are you doing?” People ask me all the time “I have $2,000. What lens should I buy?” And I say, why don’t you hire a real graphic designer or real website designer and stand out? People will complain that their competition has the same website – you have a template – what did you expect?

What if you cannot afford a custom website?
Throw your site away and get a blog. Spend money on a custom blog. I love mine from Infinet Design. They are expensive, but you can go out and get a wordpress blog for free and just pay a designer to customize it. Go with a blog. That is where the traffic is. You need to have a blog with galleries. You can have a blog with a contact form and with some information. I think what Jessica Claire has done, her blogsite is about the most state of the art thing there is. Blogsites are the future. I spent so much and love my website so I am not going that way just yet.

You have built very successful blogs. What advice do you have for others trying to create successful blogs?

Blog and blog often. I blogged for 500 days in a row and I did not miss a single day, not even a Sunday. I blogged every day for the last half of 2006 and every day in 2007, and I built this traffic that kept building and building and building. Create a personality on your blog. And you will get more and more fans.

Coming up tomorrow: part 4 – [B]ecker on networking and the [b] school

becker-site [b] - the interview with Becker - part 3 - [b]ecker on blogging and websites Interviews

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  1. maya on June 11, 2008 at 6:11 pm

    i love jessica claire’s blogsite and her new logo is excellent. i had that idea of a blogsite myself a while ago – but i’m not a professional photographer (yet!) so it was all just in my mind. i think that soon that’s all anyone will have because it makes sense to do it that way since people won’t need 2+ addresses to find all your stuff online.i’ve looked at photographers’ websites in my area and i *can’t wait* to start my business – i’m all about the internet and i think i’ll have something on them just based on what i plan to do once i (finally) get started.good advice!

  2. Laura on June 11, 2008 at 8:56 pm

    This guy is a tremendous motivator and explains the “big picture” in a simple way. I appreciate the other photographers he mentions, they are quite inspiring as well. Thanks for doing the interview, very insightful and thought provoking.

  3. Susan on June 11, 2008 at 11:23 pm

    Awesome. Blog and blog often. That’s what I need to read and that’s what I need to work on. Thanks for the great interview!!

  4. Faith on June 19, 2008 at 4:12 pm

    Excellent points. I think it’s important to make both a great presence for your business, but also to keep it accessible and above all – simple (for the customer).

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