Canon announcing new cinema camera and lenses at NAB Show 2013?

Canon is rumored to launch a new cinema camera and two lenses at the National Association of Broadcasters 2013 event.

Canon is going to be very busy at the NAB Show 2013, claims an inside source. The company will announce a new cinema camera alongside new cinema lenses at the event, which takes place at the Las Vegas Convention Center in Las Vegas, Nevada this April.

Canon’s new cinema camera will be an upgraded C100 and will be situated between the C100 and C300.

Canon’s new cinema camera situated between C100 and C300

The new Canon cinema camera will be an upgrade of the C100. However, it will not replace the C100. Instead it will be a part of a new series, positioned just below the C300. According to the rumor mill, the shooter will support both PL and EF mounts. Other details have not been mentioned, but all the information will be revealed during the NAB 2013 show.

New lenses are also being planned for the NAB event. At least two new lenses will be announced by Canon. The first will be a zoom lens and the second will be a prime lens. It is rumored that both of them will have a lower quality than existing cinema lenses. The reason behind this decision is the company’s attempt to provide cheaper versions of the current expensive, high-end lenses.

For the time being, their focal lengths are unknown, but everything will be announced this April.

The NAB Show will open its doors for visitors as of April 6 and will close them five days later. It provides a great opportunity for Canon to show off its next cinema equipment, as more than 100,000 people are expected to visit the exhibition during the six days of presentations.

Canon has a very busy schedule in 2013

Canon is already rumored to launch a new EOS M body and three new lenses this year. However, they are said to be announced by the end of March and the NAB Show does not fall into this time frame. By then, the company would have most likely released a firmware update for the existing EOS M mirrorless camera.