Business Tips
How to Keep Artistic Control as a Professional Photographer
Do you feel professional photographers should control their images? As a pro photographer, you are the artist. You create a vision and make it come to life. From posing, to lighting, to post processing, you control the look and feel of your images. Your style defines who you are as a professional photographer. You have…
3 Inexpensive or Free Ways to Advertise Your Photography Business
3 Inexpensive / Free Ways to Advertise by Sarah Petty You can make so much business happen by getting out there, making friends and helping them grow their businesses. Here are 3 ways to help maximize your budget. 1. Call local charities and start the relationship by asking what you can do to help them.…
A Referral Program That Actually Brings Referrals!
Are you wanting ideas for a referral program that actually will bring Referrals? Why is it that some photographers are constantly talking about referrals being their best form of advertising? What are they doing that you’re not? What makes a great referral program? Let me first start off by telling you what doesn’t… Free 8×10.…
What type of advertising for photographers works best for the money?
What type of advertising works best for the money? Direct mail? Newspaper? Etc. by Sarah Petty Small business owners always ask me “where should I be marketing,” but I know they are specifically meaning they want to know where and how to advertise. The thing that makes small business fun is that there is no…
Online Ordering For Your Photography Business: How to “Close the Deal”
Since writing Easy as Pie, I’ve received loads of photographers’ questions about online ordering. How long do you leave your gallery up? How do you enforce this policy? How do you collect the gallery republishing fee? What if my client’s dog died and they need an extension? Read on to find my answers! All client…
Embrace Competition in the World of Photography
Competition… Is it a good or bad thing? Does it help or hurt your business as a photographer? I would love to hear your thoughts in the comment section below. Does competition frustrate you? Or do you embrace it? Here are some of my thoughts on competition as it pertains to my actions and training…
Surefire Ways to Use Your Customer Service to Enhance Your Client’s Experience
Enhancing Your Client’s Experience by Shuva Rahim Customer service is something I’ve been thinking about more and more lately. Perhaps it’s because I’ve drastically changed how I do things since I started my business, or maybe it’s because all of us have had horrible experiences with businesses in our communities. It’s almost like threshold for…
Accounting in Photography: Why It’s Important for Your Business
The Importance of Accounting in Photography Many photographers start their business because are good at photography, and enjoy taking photos in their personal lives. They have the creative abilities needed to succeed as a professional photographer. What they often do not have are the “business tools”, especially when it comes to accounting. Photography is fun,…
From Hobbyist to Professional: Step 6. Believe in YOU
Believing in yourself might very well need to be your very first step. If it is, re-read the letter I wrote to myself. If you have the courage to take that first step you will never regret it. For the rest of you who find yourself in the same place I found myself not too…
From Hobbyist to Professional: Step 5. Build Your “Storefront”
It’s your business, it’s your storefront and it’s you. Building your identity for the web and in print is so important and it must be done well. It’s a non-negotiable. I thought today I’d share with you all the things I’ve done wrong so that you don’t have to do them, too. When I first…
From Hobbyist to Professional: Step 3. The Business Stuff
The (terribly boring, bound to make you second guess running your own business) business stuff … (enter giant, sigh here) … As artists this part can be the hardest. I’ll say though that if you’re willing to get the basics taken care of and the pertinent stuff organized (i.e. taxes) it won’t be as painful…
From Hobbyist to Professional: Step 1. Get Educated
Dear Jessica, It’s understandable that you’re terrified, doubtful and insecure about where you are. You desire something you think you want so much, but what if … what if it doesn’t work? You’ll look like a fool, you know? So, your only other option is to play it safe. Don’t pursue the dream that’s…
From Hobbyist to Professional Photographer: 2 Weeks of Education + Contests
Running a photography business takes a ton of work. A ton. Ask any photographer that makes money (particularly the ones that make it look easy) and they’ll tell you that they got there by pouring blood, sweat and tears into every ounce of what they do. Yes, there are times – really amazing and fulfilling…
Why Linking is the Most Important Part of Your SEO
Allow myself to introduce… myself. I’m Zach Prez, Google rank sherpa for ya’ll photographers and author of the Photographer’s SEO Blog and Book. This post covers the Everest of SEO which is link building. It’s the most difficult and time consuming of SEO tasks, but has the biggest payoff for getting you ranked at the…
50 Marketing Tips for Photographers
Are you a photographer stuck in a marketing rut? Are you looking for ideas on how you can market yourself, your photography, and your business? Look no further. These tips below will give you plenty of ideas on how to grow your business. Remember, just as with photography, you need to find the marketing techniques…
How To Use Twitter To Promote Your Photography Business
How To Use Twitter To Promote Your Photography Business By Seshu Let me at the outset say that I was an early adopter of Twitter. That also makes me an one of the early skeptics. I recall signing up for the free social media networking service and then walking away for months. I didn’t know…
Facebook for Photographers: How to Use Facebook to Help Your Business
Facebook for Photographers by Tracy Genovese Robinson Facebook can be a photographer’s BEST forms of free advertising. I can’t tell you the number of clients I have gotten as a result of the magic of Facebook. Here are some tips on using it to its full advantage (and if you have more tips, please add…
5 Keys to Searchability and SEO for Photographers
5 Keys to Searchable Images: SEO for Photographers By Zach Prez, author of the Photographer’s SEO Book Helping Google read your images can not only help your pages and galleries rank, but images can rank on their own. Ranking an image can be extremely beneficial as users search sites like Google images for wedding venue…
Hard Lesson About Backing Up Your Photos: From A Customer’s Perspective
My email box fills daily with all sorts of questions. And I try to help when I can, at least in FAQs, if not directly. Unfortunately this email I received has no easy answers, and it can serve as an “important,” scratch that, “crucial” reminded to back up your images. I heard about your blog…
Blog SEO for Photographers: Capture Search by the Long Tail
Blog SEO: Capture Search by the Long Tail By entering into this blog post you hopefully know that by SEO we’re talking search engine optimization. If you’ve had a website for a while and are new to SEO then consider yourself the Lakers fan just arriving to the game during 3rd quarter. You are late…
Business and Blogging Tips for Photographers
In January, business seems to be on everyone’s mind. And as a result, I had many business related questions in January. I will address some of the most popular ones. How can I get more people to visit my website and blog? The MCP Blog currently gets around 2,500-4,000 unique visitors per weekday and 10,000-15,000…
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