Nā kumu 5 ʻaʻole pono ʻoe e lilo i kiʻi kiʻi kiʻi kiʻi na ʻoe

ʻO Doug ʻatikala e pili ana i ka hoʻolālā ʻana na Doug Cohen, ka mea nona ka hale paʻi kiʻi i kekahi mau mile mai koʻu home. Makemake ʻo ia i ka launa pūnaewele a me kona manaʻo ikaika, kūʻē i ka mea a nā loea i ʻōlelo ai, ma ka hōʻailona ʻana i kāu ʻoihana. Ma hope o ka heluhelu ʻana, e ʻike iā mākou i kou mau manaʻo "ma ka lilo ʻana i kou kuni" i ka ʻaoʻao manaʻo.

Hahai wau i kahi helu o poʻe ma twitter ʻo ia kaʻu e mahalo nui ai - ua kākau kekahi o lākou i mau puke e pili ana i ke kālepa ʻana a me nā pāpili kaiaulu aʻu i hoʻohālikelike ai. Aia kekahi kumuhana aʻu e ʻaelike ʻole ai e pili ana ko mākou keʻena paʻi kiʻi.

ʻLelo ka poʻe loea i ka wā Tweeting, blogging, ke kau nei ma Facebook aiʻole e pani ana i kāu ʻoihana kēlā oe ʻO kāu momoku a pono ʻoe e hōʻike iā ʻoe iho ma kēlā ala. ʻO kahi laʻana, ʻo ka hapanui o nā "gurus media media" e hoʻokūpaʻa i kāu kiʻi paʻi twitter ʻoiai ʻoe - ʻaʻole he logo. ʻO nā kumu ʻelua e makemake ai ka poʻe e kamaʻilio me ka poʻe ʻaʻole ka logos, a ʻo kēlā oe ʻo ia ka mea kū hoʻokahi e pili ana i kāu brand. ʻAe ʻae wau e hana kēia no nā mana he nui. Akā ma hope o ka noʻonoʻo ʻana iā ia no kā mākou keʻena paʻi kiʻi, ʻaʻole maopopo iaʻu. A inā ʻaʻole wau e kānalua iā mākou, a laila manaʻo wau ʻaʻole kūpono kēia ala no nā mea āpau. ʻAi aku wau i ka hana e ulu nei o ka hoʻolālā pāpili kaiaulu e kiʻi i ka counterpoint ma waho a e hele i kahi paio olakino maikaʻi.

Eia nā kumu ʻelima aʻu e kūʻē ʻole ai e lilo wau i "brand".

1) ʻAʻole wau he mana.  ʻAʻole wau. ʻAe ʻokoʻa wau a ʻo Ally, kaʻu hoa ʻoihana pū kekahi. Hana mākou i kā mākou laikini kūikawā, akā he poʻe mākou, ʻaʻole he lama. Kūleʻa mākou ma @kokokokokokokokokoko a ʻo wau pū kekahi e like me @ kameme10. Koʻu ola is a ʻaʻole Nā helehelena kūpale. He mea nui ia iaʻu, akā ʻaʻole naʻu ia. Pono wau e loaʻa i kaʻu ʻike ponoʻī ma waho o kaʻu brand - olakino ia. ʻO nā tweets Frameable Faces pili i kā mākou studio a me ko mākou kaiāulu. ʻO nā Doug Cohen tweets e pili ana i nā pāpili kaiaulu, ka pōpeku, nā mele, nā mōʻaukala, a me nā helehelena Frameable, a me nā mea ʻē aʻe e pili ana i koʻu manaʻo - ka manaʻo o Doug Cohen.

2) Makemake maoli ka poʻe i nā lama.  Manaʻo maoli wau i ka nui o nā poʻe e like me nā lama, nā lama kūloko ma kahi kikoʻī. Kūleʻa ka poʻe i nā mana a lākou makemake a makemake e hoʻolaha i kēlā mau mana. 'Lelo ka hapa nui makemake lākou e kamaʻilio a hui pū me ka poʻe ma ke twitter, akā mahalo wau i ka pane ʻana o kahi mana a hiki iaʻu ke haʻi inā he kanaka maoli kēlā. 'Sayslelo mai iaʻu ua hana ka laikini i kahi kiko o ka hoʻolālāʻana i nā lunamaka'āinana maikaʻi e kamaʻilio a hoʻolohe i kā lākou poʻe pā. Inā wau e paipai mau nei a hoʻouka hou aku i kahi kanaka ke manaʻo nei wau hiki ke hōʻemi iki. ʻAʻole wau i manaʻo pēlā e like me ka nui inā e paipai ana wau / retweeting i kahi mana. Inā makemake au i kahi huahana, ʻo ia ka huahana makemake wau e hoʻolaha i ka waha o ka waha - kahi mea ʻai punahele, kahi hale kūʻai - ʻaʻole paha wau i ʻike i ka inoa o ka mea nona ka ʻoihana a ʻaʻole au e pono mau.

3) "Ke Kime, Ke Kime, Ke Kime."  ʻO kēia nā ʻōlelo a ka mea nui ʻO ka coach pôpeku ʻo Michigan Bo Schembechler. He kime mākou. ʻAʻole lanakila ʻia ka hoʻokūkū e hoʻokahi mea pāʻani i ka haʻuki kime. ʻAʻole lanakila ʻo Tom Brady me Super Bowls me ka ʻole o ka lineman e ālai iā ia, nā mea loaʻa e hopu i ka pōpō, e holo ana i hope e hāpai iā ia, kahi pale e hōʻoki i ka hui ʻē aʻe, nā kaʻi i kaʻi, a pēlā aku. ʻAʻole ʻo Doug Cohen Nā ʻaoʻao Frameable, a ʻaʻole ʻo Ally Cohen. ʻAʻole ʻoe e ʻike i ka maka o Tom Brady ma nā pāpale mahiole Patriots (ʻoiai e hana paha ia no ka base fan wahine). Hoʻomaopopo ʻia kā lākou lōkō a hōʻike ia i ko lākou mana. Nui paha nā ʻano moʻomeheu kahiko o ke kūʻai aku ʻana e pili paha i ka mea make (hoʻolaha ʻia i kekahi mea i kapa ʻia ʻo "Yellow Pages" i koʻu manaʻo) akā ʻo ka māka maikaʻi a me ka lōkō maikaʻi ka mea nui i koʻu manaʻo. Ua hele mai ka logo Patriots e hōʻike i ka maikaʻi o ke kime a makemake mākou e hana like kā mākou logo.

4) ʻAʻole pili nā Rula Blanket i nā ʻoihana āpau i ka hoʻohana ʻana i nā pāpili kaiaulu e kūkulu i kahi inoa.  Kahi lawelawe maoli kēia ma ke ʻano he disclaimer, no ka mea ʻae wau i ka hana ʻo "brand" ia no kekahi poʻe. Inā ua hana ʻoe i momoku ahi mai iā ʻoe a me kou persona a like like lākou a laila hana. E like me ka mea e hoʻonāukiuki iaʻu, lawe ʻo Oprah i kēia i ka mea nui loa ma ka hōʻike ʻana i ka uhi o kēlā me kēia puka o kāna makasina a hana ia no kāna mīkini. ʻO ia ka brand a pane aku kāna mau mea pā i kēlā. Hiki i kēia ke hana no ka hale paʻi kiʻi o kēlā me kēia mea paʻi kiʻi inā ʻo ka hoʻopiʻi kaila a me ka hihi. ʻO nā ʻano ʻokoʻa loa e hana no nā ʻoihana like ʻole. Lana ka manaʻo e ʻike ʻoe i ka mea kūpono no kāu ʻoihana.

5) Nā Kūlana Frameable ʻO ke kiʻi e pili ana i ke kaiāulu.  He cheesy paha ia akā he manaʻo mākou ia. ʻAe a loaʻa iā Ally kekahi mea kūikawā me mākou, a maikaʻi maoli mākou i ka mea a mākou e hana nei. Maopopo iaʻu kēia. Akā makemake maoli mākou i ka nānā ʻana i nā #frameables - kā mākou mea kūʻai aku. Aia kā mākou studio i ka pā waena o ka Orchard Mall ma waenakonu o West Bloomfield. He wahi ʻākoakoa pinepine ia e like me ke keʻena paʻi kiʻi a pēlā mākou i ʻike ai mai ka hoʻomaka. Kū ka poʻe i ke kamaʻilio ʻana a ʻike ka mea kūʻai aku kekahi i kekahi. ʻO kā mākou ala hele kahi ʻano nohona. E pili ana i ka frameable - ke ola ʻana i kahi ola āu e makemake ai e hopu a hōʻike i ka honua ma ka paia. ʻAe e pili ana iā Ally a me aʻu no ka mea ʻo ia kā mākou mea e ola ai, akā ʻo kā mākou poʻe ka lole a me nā hōkū o kā mākou keʻena studio.

Pehea kou manaʻo? Ke pani nei ʻoe i kāu māka ma twitter, facebook a i ʻole nā ​​paepae ʻē aʻe me kahi logo a i ʻole kiʻi paʻi kiʻi? Hana anei ʻoe i ka "brand"?

ʻO Doug Cohen kahi hoa kuleana o Nā Kiʻi Kiʻi Kiʻi Kiʻi Kiʻi me kāna wahine ʻo Ally ma ka Orchard Mall ma West Bloomfield, MI. ʻO Ally ka mea paʻi kiʻi a me Doug ke kanaka ʻoihana a me ka hoʻolālā pāpili kaiapili. Kūkākūkā ʻo Doug me nā ʻoihana ʻē aʻe ma ka pāpili kaiaulu no kahi hui i kapa ʻia ʻo Smart Savvy Social a mele aku i kahi pāʻina pōhaku i kapa ʻia ʻo Detroit Stimulus Package.