Pehea mākou e hoʻomanaʻo ai i ka mea a mākou e ʻike ai na Blogger malihini Paul Ernest

Ke Kauoha o Cognition: Pehea mākou e hoʻomanaʻo ai i nā Logos

E wehewehe mua i ka ʻike: ʻO ka ʻike ka ʻōlelo ʻepekema no “ke kaʻina o ka manaʻo.” Hoʻololi kona hoʻohana ʻana i nā ʻano ʻokoʻa e kūlike me nā ʻano hoʻopaʻi ʻē aʻe: Eia kekahi laʻana, ma ka psychology a me ka ʻepekema ʻike e pili ana i kahi ʻike hana ʻike o kekahi kanaka i nā hana psychological.

No ke aha he mea nui kēia? Hiki i kā mākou lolo ke hana a paʻa nui i ka manawa, keu hoʻi ke hoʻāʻo nei ko mākou lolo e ʻike a hoʻomanaʻo i ka ʻike ʻike no nā wā lōʻihi a pōkole paha ... Ma nā huaʻōlelo ʻē, pehea e hiki ai i ko mākou lolo ke ʻoki i ka momona? No laila pehea ka ʻoki o ko mākou lolo i kēlā ʻike? Hana ia ia ma o ke kaʻina.

Ke Kaʻina Hana o ka ʻIke

ʻO ka hana mua i ke kaʻina o ka ʻike ʻano. Hiki ke hoʻomanaʻo a ʻike pololei ʻia nā kiʻi ʻike, ʻoiai e unuhi ʻia nā huaʻōlelo i ke ʻano. ʻAʻole pono ka heluhelu ʻana e ʻike i nā kinona, akā ʻike ʻia nā kinona e pono ai ka heluhelu. Ma muli o ka hana ʻana o kahi kinona i kahi mea wikiwiki i kā mākou hoʻomanaʻo, pono ia e loaʻa mua kahi ʻano ʻokoʻa i kāu lōkō.

ʻO ka ʻanuʻu ʻelua i ke kaʻina ʻo ia kala like 'ole. Hiki i ke kala ke hana i nā mea he nui mai ka hoʻonāukiuki i ka naʻau, ka lawena i ka ʻike ʻana i ka brand. E like me ke koho pono ʻana o kēlā me kēia kaʻina hana, ʻo ke kala kekahi o nā mea nui no kēlā me kēia kumu aʻu i ʻōlelo ai. ʻO kekahi kumu e koho pono ai i kahi kala i hoʻokaʻawale i kāu brand. E like me ka hoʻohana ʻana a Starbuck i ka ʻōmaʻomaʻo e like me ke kala o kona pūlima, hoʻohana ʻo Seattle's Best i ka ʻulaʻula. Inā hele hewa lākou mai kā lākou kala kau inoa, e hele hewa ko lākou momoku ahi a huikau paha kā lākou mea kūʻai aku. He mea nui ia e hana i nā hiʻohiʻona a ikaika a wikiwiki hoʻi.

ʻO ke kolu o ka hana i ke kaʻina maʻiʻo. ʻO ke kumu o kēia hana i ka manawa o ka lolo e hoʻonui i ka manawa e hana i ka ʻōlelo ma mua o ke ʻano a me ke kala. No laila hiki iā ʻoe ke ʻike mai nā laʻana a i ka ʻākau, he aha kahi ʻano maʻalahi i pili ʻole iā ʻoe i kēia manawa ʻo ia ka ʻoihana lawelawe kālā i ʻike nui ʻia i ka lāhui.

E ʻae ʻoe iaʻu e hoʻāʻo hou i kahi ala me nā poʻe ʻoiai he mea paʻi kiʻi ka hapanui. Ehia mau manawa a mākou i hoʻomanaʻo ai i kahi alo, akā ʻaʻole hoʻomanaʻo i ko lākou inoa? He mau kaila ʻokoʻa kā mākou āpau i kā mākou hana a mākou e ʻike ai, akā i kekahi manawa i ka maka i hoʻomaʻamaʻa ʻole ʻia, kahi mea kūʻai aku hiki ke hoʻohālikelike i nā mea paʻi kiʻi ke ʻike wale nei i kahi puʻupuʻu o nā mea paʻi kiʻi. Pehea laila, ʻike lākou i ka hoʻokaʻawale mai kekahi mea paʻi kiʻi i kahi mea aʻe? Lilo i mea nui a pau kahi mana nui. I kēia manawa e hoʻohui i kahi mea pale aʻe. Hele nā ​​mea paʻi kiʻi he nui i ka neʻe i nā kinona hua like a me nā kala. No laila i kēia manawa he nui kā mākou mau kiʻi i nā mea paʻi kiʻi like me nā kahawai wai like (inoa inoa o nā kiʻi paʻi kiʻi i nā hua paʻi) ma kā lākou kiʻi. ʻIke ʻoe i ka pilikia aʻu e nānā nei? ʻO ke kumu aʻu e ʻōlelo nei "e nānā i ka" no ka mea ʻaʻole ia kahi hanana fictitious i hana ʻia. ʻO ka brand, uniqueness a me ka maikaʻi ʻaʻole wale nā ​​hiʻohiʻona o kahi mana kūleʻa, akā nā koi. E nānā i kāu mana. Pehea e hiki ai iā ʻoe ke hoʻohana i kēia mau loina a me nā kaʻina hana.

Nā Kiʻi keu!

E nānā i kēia pepelu i hoʻolālā ʻia e ka mea pena kiʻi Heidi Cody. Ehia mau māka hiki iā ʻoe ke ʻike ma ka nānā ʻana i hoʻokahi leka. E pīhoihoi ʻoe a makaʻu maoli i ka makaʻu iā ʻoe iho e ka nui o nā mea i hoʻopaʻa ʻia i loko o kā mākou moʻomeheu a me ko mākou noʻonoʻo. Hiki ke loaʻa nā pane i kahi ʻāpana hou a mākou e hoʻohui nei i SnapBrand.net i kapa ʻia ʻo "SnapsArts". He ʻāpana kēia ma kā mākou pūnaewele no nā ʻatikala i kau ʻia e aʻu a me kaʻu kime. Lana koʻu manaʻo ua hauʻoli ʻoe!

Heidi Cody © 2000

ʻO Paul Ernest ka mea nāna i hoʻokumu iā SnapBrand, kahi waiwai a me ka lawelawe hana no nā mea paʻi kiʻi. ʻO Paul nō hoʻi ka mea paʻi kiʻi kiʻekiʻe ma Paul Ernest Photography. Aia ma Texas, ua loea ʻo Paul i ka mea paʻi kiʻi male ma Dallas a me nā kiʻi paʻi kiʻi. Hiki iā ʻoe ke kipa iā www.SnapBrand.net a i ʻole www.PaulErnestPhotography.com e aʻo hou e pili ana iā Paul a me kāna hana.