Pehea e kūlana ai i ka huli ʻana ma Google ma ke ʻano he ʻoihana kiʻi kiʻi kūloko

ʻO kaʻu moʻolelo:

ʻAʻole wau i ʻike iki i kekahi mea ke kūʻai aku ʻana i kahi ʻoihana paʻi kiʻi i koʻu hui ʻana me kaʻu kāne i ʻehā mau makahiki i hala. He mea pena kiʻi pōloli, ke noho nei wau ma kahi o nā haʻawina kulanui i hiki iaʻu ke kiʻi a ke lana nei ka maikaʻi i kaʻu kula ʻana, no laila hiki iaʻu ke ola i kekahi manawa i kaʻu kiʻi paʻi kiʻi. ʻO nā kau paʻi kiʻi aʻu i hana ai ma muli o ka mea ʻole, ʻaneʻane mau loa no ka manuahi a kākaʻikahi ka uhi ʻana o ka ʻaila. Ua makemake nui wau e lilo i mea ponoʻī i ke paʻi kiʻi ʻana, a ʻaʻole au i ʻike i hea e hoʻomaka ai.

E hoʻokomo i kahi kiʻi i kahi loea kālepa. Ma ka hana ʻana no Ford, ka US Defense, Sam's Club, he mau hui like ʻole "As Seen On TV", a me nā mea ʻē aʻe he nui, ua haki i kāna mau makahiki he kanakolu i koʻu mau makahiki ʻelua i ka paia. I kona manawa i hoʻolimalima mua ai iaʻu (ua hoʻomaka ka pilina i ka ʻoihana), ua hoʻohiki pū ʻo ia e kōkua iaʻu me kaʻu paʻi kiʻi ʻana. "Pono ʻoe i kahi pūnaewele," i ʻōlelo ʻo ia, "He mea e hōʻike ai i kāu hana i nā mea kūʻai aku." ʻAʻole lawa kaʻu moʻokāki Flickr a me Webly measly.

ʻO ka loaʻa ʻana o kahi ʻoihana ʻoi aku ka kiʻi ma mua o ke kiʻi:

ʻIke nā mea paʻi kiʻi kūloko ʻo ka pana wale nō ka hapalua o ke kaua. He mea ʻole ka maikaʻi o kāu ma hope o kahi kāmela, a i ʻole ka maikaʻi o kāu mau kiʻi e nānā ma hope o ka hana ʻana ma hope - pono ʻoe kiʻi mea hou aku, malama nā mea kūʻai aku kahiko, a kuai i nā mea kūʻai aku. ʻO kahi pilikino hilahila a me ka hiki ʻole e kamaʻilio me nā maka he alo a he alo e lawe iā ʻoe i kahi ʻole. No laila pehea mākou e loaʻa ai i kēia mau mea kūʻai aku me ka ʻole o ka hoʻolilo ʻana i mau hola i waho i ke kula e ʻimi nei i nā poʻe e makemake i kā mākou niche: Google search marketing marketing

Huli Google:

ʻO ke kamaʻilio hou me kaʻu kāne i kēia manawa ua hele e like me kēia: "Makemake ʻoe i kāu ʻoihana ʻo Jenna Beth Photography. E kikokiko i kēlā i loko o Google. He aha kāu e ʻike ai? ” Hana wau i ka ʻimi, a loaʻa kahi hui o aʻu a me kahi mea paʻi kiʻi male ma Kaleponi. Hōʻike wau, no laila he aha kona manaʻo? "Inā ʻoe i noho i Las Vegas, a ke ʻimi nei ʻoe i mea paʻi kiʻi, hiki paha iā ʻoe ke nānā aʻe i kahi mea āu e ʻike ʻole ai?" ʻAe, loaʻa iaʻu. ʻAʻole hiki i ka poʻe ke kikokiko i loko o Jenna Beth Photography ke ʻike ʻole lākou i koʻu inoa. No laila pehea kāna e manaʻo ai e loaʻa wau ma Google? "E noʻonoʻo e like me ka mea kūʻai aku. He aha kāu e kikokiko ai iā Google ke ʻimi nei ʻoe i kahi ʻoihana kūloko? ” ʻĀ, maʻa mau au i ka inoa ʻoihana a me ke kūlanakauhale, a i ʻole ka hope.

“ʻO ia ke kī. A ka mea a kāu mea kūʻai aku e ʻimi nei. A ma kahi āu e makemake ai e loaʻa. "

A ma laila iā ʻoukou, e nā lede. Ua ʻike ʻo ka wahine ʻōpio iā ia e kāhea ana me kāna huaʻōlelo hou, helu ʻekahi ma Google, a ua kau inoa i nā mea kūʻai aku he nui, e noho hauʻoli ma hope ma kāna keʻena home.

Pehea e hiki ai iā ʻoe ke kūlana maikaʻi ma Google:

I kēia manawa, e koʻikoʻi kākou. Pono ʻoe e ʻike i kaʻu mea e kamaʻilio aku nei no ka mea ʻaʻole 99.9% o ʻoe i male i ka poʻe kālepa kahiko.  Kūʻai kūʻai kūloko ʻo ia ka manawa no ka ʻimi i loko o kahi i kuhikuhi ʻia a hana ma nā wahi a puni ka honua. E loli ke kūlanakauhale, e loli nā niches, a e loli paha ka hoʻonohonoho ʻana o nā huaʻōlelo, akā mau nō ke ʻano o ka manaʻo. Aia nā mea kūʻai aku ma laila e ʻimi nei iā ʻoe, akā ʻaʻole lākou e ʻimi iā “ʻoe” - kou wahi kikoʻī wale nō, a me kahi ʻike iki i ka mea ma laila.

He papa inoa no nā mea paʻi kiʻi:

• Maopopo ka papa inoa ʻaoʻao o kāu peʻahi ma hea ʻoe? Pono ia.
• Kamaʻilio paha ka About Me ma kāu pūnaewele e pili ana i kāu keʻena studio a i ʻole nā ​​kūlanakauhale āu e hana ai ma nā wahi kiʻi ma? Pono ia.
• Hāʻawi ka URL i kāu pūnaewele i kahi hint e pili ana ʻo wai ʻoe a he aha kāu hana? Pono ia.

E waiho i kāu ego. ʻAʻole ʻoe ʻo Target a ʻo Sam's Club - kahi i nui ai nā māka a mākou e ʻike ai ʻaʻole kūʻai aku ʻo Target.com i nā pahuhopu, a ʻo samsclub.com ʻaʻole ia he lāʻau no ka poʻe i kapa ʻia ʻo Sam. I ke kiʻi nui, he keʻena liʻiliʻi ʻoe a ʻaʻole ʻike nui ʻia hiki iā ʻoe ke hoʻomaka i ke kuni ʻana me ka lana o ka manaʻo e ʻike ka poʻe iā ia, no ka mea ʻo ka hapanui o ka manawa, ʻaʻole lākou e loaʻa. A, hiki iā ʻoe ke kaena e pili ana pehea ʻoe i kau ʻia ai i ka max a he nui kāu mau mea kūʻai aku, akā ʻaʻohe ou manaʻo i ka nui o ka mākeke āu. ʻikeʻia ke hōʻailonaʻoleʻoe iāʻoe iho e kūlike me ka hulina kūloko.

Ua hala iaʻu i mau makahiki ʻelua e hōʻailona iaʻu iho i ka mea aʻu e makemake ai e hana. A ma hope o kekahi mau makahiki, ʻike wau. Ua hopu koʻu mau maka i nā keiki hānau hou, a ʻo lākou, me nā pēpē a me nā kamaliʻi, ʻo ia ka mea aʻu i hauʻoli nui ai. Ua hana wau i kahi noiʻi huaʻōlelo nui (e hoʻāʻo i ka hāmeʻa hulina huaʻōlelo a Google inā ʻaʻole ʻoe ʻike kahi e hoʻomaka ai) a koho i hoʻokahi me kahi huina kūpono o ke kalepa e hele mai ana i laila. ʻO Las Vegas kiʻi hou ʻo ia kaʻu i manaʻo ai.

Ke haʻohaʻo nei ʻoe "pono ​​wau e hoʻololi i ka inoa o kaʻu ʻoihana?"

I kēia manawa, ʻo ke koho ʻana i kēia ma ke ʻano o kāu inoa ʻoihana maoli iā ʻoe - akā ʻoi aku ka maʻalahi o ka hana ʻana i kēlā ala ke hiki mai i ka ʻenekini huli ʻoiaʻiʻo. Pono kāu URL a me kāu huaʻōlelo nui no kāu pūnaewele āpau a me nā pūnaewele pūnaewele e like me kēia ʻano huaʻōlelo, akā hiki iā ʻoe ke koho e hoʻohui iā ia i kahi ala ʻē aʻe me ka inoa o kāu ʻoihana.

Nui a hewahewa nā kaʻina hana no ke koho ʻana iā ʻoe iho no kāu huaʻōlelo nui, a ʻo ka lula maʻamau ka ʻike he nui kāu ʻike, a ke hoʻopili nei kāu mau pāpili kaiaulu i kāu pūnaewele. ʻAʻole SEO ka flash, a ʻaʻole hiki iā Google ke heluhelu ia, no laila inā he pūnaewele uila ʻoe, paipai wau e hoʻohana iā WordPress e ʻike i kahi koho HTML / CSS. E hoʻāʻo i kahi loulou kua liʻiliʻi inā ʻae kāu kālā iā ia, a inā ʻaʻole ʻoe maopopo pehea e kūkulu ai i kāu pūnaewele, e kamaʻilio me kahi mea hoʻolālā. Hiki iā ʻoe ke hoʻonohonoho ma Google no ke kūlana helu ʻekahi, akā inā ʻaʻole kūlike kāu hoʻolālā pūnaewele, ʻaʻole noho ka poʻe kūʻai ma ka ʻaoʻao a ʻaʻole puke iā ʻoe. ʻOi ke kumukūʻai o ke kau inoa inoa ma mua o ka ʻumi kālā i kēlā me kēia makahiki, a ʻo ka hoʻokipa ʻana ma lalo o ke kīʻaha o ka kofe Starbucks i kēlā me kēia mahina - no laila na ʻoe e hoʻoholo i ka nui o ke kumu kūʻai no ka lālā ʻana i kāu ʻoihana.

No kahi o ʻeono mau mahina e pili ana wau ma waena o ke kūlana ʻekahi a me ke kūlana ʻehā no kaʻu huaʻōlelo "kiʻi hānau hou Las Vegas". ʻO wau pū kekahi no ka Photo Studio Vegas, ma ke ʻano o kaʻu huaʻōlelo kiʻi nui. Ua noho wale wau ma laila no ka mea hana wau ma kaʻu SEO a mālama i ka ʻike a me ka pāpili kaiaulu. A hauʻoli wau e pili ana, keu hoʻi ke loaʻa iaʻu kekahi o kēlā mau leka uila maikaʻi mai kahi mea kūʻai aku hiki ke ʻōlelo, "Hoʻouna ʻia ma o ka palapala hoʻopili ma NewbornPhotographyLasVegas.com."

ʻO Jenna Schwartz kahi hale kūʻai keiki hou a me ke keiki paʻi kiʻi ma Henderson, ma waho o Las Vegas, Nevada. Mālama pū ʻia ʻo ia no ka ʻimi kūloko me nā mea kūʻai aku, e hoʻonui ana i nā haneli o nā pūnaewele i hoʻokahi mahina no nā hopena ʻimiola meaola me ka kūʻai hulina kūloko, a me ka hoʻokumu ʻana i ka pūnaewele a me ka hoʻolālā ʻana, ka hoʻomohala pāʻoihana kaiaulu, nā hoʻolaha pāʻoihana kaiaulu a me ka hoʻokele, hana ʻana i nā ʻaoʻao kūʻai a me nā mea hou aʻe.