He aha ke ʻano o ka hoʻolaha ʻana no nā mea paʻi kiʻi e hana pono ana no ke kālā?

He aha ke ʻano o ka hoʻolaha e kūpono no ke kālā? Leka uila? Nūpepa? Etc. na Sarah Petty

Nīnau mau nā mea ʻona liʻiliʻi iaʻu "ma hea wau e kūʻai aku ai," akā ʻike wau he manaʻo kikoʻī lākou makemake lākou e ʻike ma hea a pehea e hoʻolaha ai. ʻO ka mea e leʻaleʻa ai ka ʻoihana liʻiliʻi ʻoiai ʻaʻohe pane maʻalahi. He aha ka hana inā loaʻa kahi manaʻo maʻalahi (ie Facebook), hana nā mea āpau a laila ʻaʻole holo pono maoli. Loaʻa kekahi maʻi i nā "specials" āpau ma Facebook? Me he mea lā i kēlā me kēia lā ke ʻike nei wau i nā tona o ka poʻe e hāʻawi nei i nā hōʻemi wikiwiki e hoʻāʻo nei e ʻumeʻume i nā mea kūʻai hou. Ma muli o ka nui o ka māhele media a me nā koho, paʻakikī ka loaʻa ʻana o nā hopena i makemake ʻia e ka hoʻohana ʻana i nā hoʻolaha kuʻuna e like me ke kīwī, lekiō a me ka nūpepa.

I koʻu manaʻo, ʻo ke kī i ka lanakila ʻana i ka ʻoihana liʻiliʻi ʻo ka hoʻokumu ʻana i kahi hui o ka poʻe aloha i kāu hana, hana i nā huahana e hoʻi mai a hana i ka kūpaʻa e hoʻomau iā lākou e kuhikuhi i kā lākou mau hoaaloha. ʻIke wau i kēlā me kēia o ʻoukou i kahi mea kūʻai aku e manaʻo nei ʻo ʻoe ka mea nui loa mai ka ʻoki ʻana i ka palaoa. I kēlā kanaka, he mana ʻoe a ʻoi aku ʻoe ma mua o ka mea, ʻoi aku ka nui ma mua o kāu mau hoʻokūkū. ʻO ka mea nui e hānai i kēlā mau pilina i hoʻokahi kanaka i ka manawa. ʻO ka manawa e pono ai e kūkulu i kahi waihona o 500-700 mau mea kūʻai aku a iā ʻoe nā manaʻolana. Hiki iā ʻoe ke komo i kou kaiāulu ma ke kamaʻilio ʻana i nā hui kūloko a me ka hāʻawi ʻana i nā palapala hōʻoia makana i kēlā me kēia kūkālā kula ma ke kaona. Hiki iā ʻoe ke kūʻai aku me nā mea ʻona ʻona liʻiliʻi ʻē aʻe e kaʻana like i kāu mākeke pahuhopu a loaʻa kahi hanana a i ʻole hoʻokumu i kahi hoʻolaha kūʻai kūleʻa. ʻO kēia kahi ala maikaʻi loa e cross-pollination i kāu papa inoa a ulu i kāu waihona. ʻO kāu waihona waiwai kāu waiwai waiwai nui a no laila e mālama pono i nā poʻe āpau e like me ʻoe me kahi hoa aloha.

ʻO Sarah Petty kahi haʻi ʻōlelo i mahalo nui ʻia, ka mea kākau a me ke kaʻi nāna i hoʻoulu i nā tausani o nā ʻoihana hale kūʻai e hoʻohana i nā kālepa nani e lawe i kā lākou ʻoihana i ka pae aʻe. Hoʻokumu ʻia kona mākaukau ma luna o 20 mau makahiki e kōkua ana i ke kūkulu ʻana i ka inoa ʻo Coca-Cola, e hālāwai ana me nā pahuhopu kūʻai aku o nā mea kūʻai aku o nā ʻoihana hoʻolaha kūloko kiʻekiʻe a kūkulu i kāna hale paʻi kiʻi butike holomua Ua kapa ʻia kēia studio ʻo ia kekahi o nā keu pono loa o ka ʻāina i loko o ʻelima mau makahiki wale nō i ka ʻoihana. Ua akamai ʻo Sarah i ka ʻepekema o ke kūʻai aku ʻana a me ke akamai o ka hana maʻalahi ʻana, hiki ke hana ʻia, a, ʻe, leʻaleʻa!

Inā makemake ʻoe e aʻo hou aʻe e pili ana i ke kālepa ʻana mai Sarah Petty, e nānā iā Café Joy. Mālama ʻo Cafe Joy i ka nui o ke kuhi mai ka hoʻolālā ʻana i kāu kālepa. E hāhai iā Sarah Petty, i kēlā me kēia mahina, ʻoiai ʻo ia e alakaʻi iā ʻoe i ka kūleʻa.

Hāʻawi ʻo Cafe Joy iā ʻoe me nā hoʻomanaʻo hoʻomanaʻo akahai a me nā lā palena pau e kū ai i nā pahuhopu kupaianaha no kāu ʻoihana i loko o ka makahiki.

Makemake ʻoe e lawe i kāu ʻoihana liʻiliʻi i ka pae aʻe? Inā makemake ʻoe e ulu i kāu ʻoihana paʻi kiʻi, e nānā i ka Joy of Marketing Telesummit me Sarah Petty a me 9 mau alakaʻi ʻoihana liʻiliʻi ʻē aʻe. manuahi ia e hele, a he wahi liʻiliʻi wale nō e kūʻai i nā leo a me / a i ʻole transcripts no ka hoʻokuʻu mua ʻana a i ʻole ka hoʻohana wā lōʻihi. ʻEʻe ma aneʻi.