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How to Differentiate Yourself and Your Business + Win Sweet Treats!

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In today’s economy and marketplace, it is more important than ever to figure out ways to make your company stand out.  Most successful companies have a “thing” that sets them apart.  It could be something as simple as “Customer Service” for example Nordstrom or “lowest prices” like Walmart.  Everyone wants to get the best price and customer service. 

But what is it you want to be known for?  How can you stand out?  As a photographer, it could be something as simple as a giving a free surprise gift print with a big order, sending small thank yous to people that refer you business, etc…

I would love to get a brainstorm going on this thread in the comment section so my readers can help each other – so please add your thoughts on “how you differentiate yourself…”  And if you have a moment since it is always better to get someone else’s perspective, I would love you to tell me “how you feel MCP differentiates itself.”  And I know many of you told me you do not need bribes to do all this – BUT I have a sweet treat to give away none the less (to one person). One person from the comments section will be drawn at random on Sunday to win a $45 gift certificate to Bangerang Bake Shop. Learn more about their store in part 2 below…

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So now for part 2 of this…  All wrapped into the same post.  A company called Bangerang Bake Shop emailed me a few weeks ago asking how they could “get on my blog.”  They read it every day and love photography.  I explained that I really just focus on photography and what do “cupcakes in a jar” have to do with that.  A few days later – guess what shows up at my door – 3 “Cupcakes in a Jar.” Ellie and Jenna have never been happier – well maybe they have but this hit them right at their level. 

Cupcakes in a Jar…  How many of you have ever heard of that before?  It is unique – not something you can get just anywhere – right?  Hmmm.  So tying it all together since she did send my kids sweets and they LOVE sweets – I decided on this – a cupcake in a jar is a perfect example of something you can do to differentiate yourself.  I am not suggesting you all go out and buy these (but that you find your “cupcake in a jar”) whatever it may be. 

How can you utilize this?  Well a few thoughts…  Find a unique product, such as a cupcake in a jar or a unique sweet treat – or non-food items whether it be jewelry, a gift certficate to a store – you name it.  You can bring it to the photo shoot as a thank you or send it to their home after a session.  Or you can send something special once they place their print order. 

Guess what?  They will tell their friends.  And those friends may tell their friends.  And all of the sudden, whether it is a “cupcake in a jar” or a bouquet of flowers or a fun bunch of balloons, etc – you will have some identifying mark – the reason you may stick out in someone’s head and be remembered, besides just amazing photographs…

bangerang2 How to Differentiate Yourself and Your Business + Win Sweet Treats! Business Tips Contests

 My girls want to remind you how yummy this prize is – so make sure to comment – as explained in part 1 above to have your chance to win.  And if you want to try some “Cupcakes in a Jar” yourself, use “BANGERANGMCP100” for the 10% off. This code is valid from 3/19-3/26.

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  1. Heather on March 19, 2009 at 8:10 am

    I don’t think I have much to add because I just found this wonderful blog/learning center yesterday. I will say that one thing that stands out for me is how I feel like I know you’re subjects just from your photographs – just clear & crisp & personal. I’m looking forward to learning a lot for your tutorials. Thank you so much for sharing what you know. (Maybe that’s it – you share what you know – most people don’t/won’t do that.)

  2. Sarah Wellmeier on March 19, 2009 at 8:11 am

    Oh my goodness…Cupcakes in a jar!! Who knew, such a cool idea. I am totally going to find my cupcake in jar:)

  3. Carrie Wildes on March 19, 2009 at 8:14 am

    Jodi, I love your blog and the info you post, awesome! I shoot primarily weddings and my brides tell me the little things I do are what differentiates me from others. During the consultation it is all about them, and finding out as much as possible about there special day. In preparation for the meeting I ask them what is their favorite drink and have that ready when they arrive as well as reviewing the wedding website if they have one to get an idea how they met and what is important to them. This stuff doesn’t cost any money to do it’s just taking extra time to let them know that my focus is making sure I know exactly what they want and that my goal is to create amazing memories from their wedding. I love the cupcakes in a jar how fun!

  4. Lisa on March 19, 2009 at 8:21 am

    I struggled with this for a while after I started my photography business. I live in a seaside area where most family and child portraits are taken at the beach, and everything always looked the same. I wanted to keep the relaxed, beachy feel that I knew my clients were looking for, but I didn’t want to blend in, so I made an effort to come up with an experience for my clients that was different. The music on my website, the music I bring with me on shoots, the action recipes I run on my photos to give them a certain look “î all of these have helped me set myself apart from the crowd. I love the idea of a gift, or a gimmick, but in the end, I think it’s the overall experience, from soup to nuts, that differentiates a business. Give your clients something they haven’t seen before!

  5. Heather on March 19, 2009 at 8:28 am

    hmmmm…. VERY good ? LOL! Honestly I’ve always thought that genuinely caring about your clients and their portraits was a very good distinguishing quality since in my opinion in this day you find so little of that as most people are only looking out and caring for #1. I think that is what makes you different as well. Every time I see a post from you on FB I run to look bc they are NOT all about you. You are always trying to help us with your insight and knowledge and I think we all appreciate that. You have a good mix of posts that include your personal stuff and your actions and I think that’s great but it seems to me that MOST of the posts are about sharing your knowledge with the rest of us and I for I greatly appreciate that! Which is why I always run right over to check out what you have to say when I see your post update on FB:-) Thanks for being so generous!

  6. Cynthia Stewart on March 19, 2009 at 8:31 am

    I Love this post! Aside from generating business, and we all want to do that, It feels GOOD to give. Something I’ve done on and off in my (soon to be sideline) ebay business for years and will continue with my photography business. Think about how it feels when you receive the unexpected, no matter the size or value, and the impression it makes upon you. You immediately think, “awwww how nice” or “what a nice, thoughtful person”….I just think it’s a pretty damn cool feeling, and a way to spread a little happiness around. You never know the impact it will have on the recipient; could just lift their spirits a bit, and if you achieve greater success in your business, that’s just a bonus, or icing on the cupcake, so to speak. I agree, finding a way to set yourself apart is essential in today’s market – but equally important is adding value to other people’s life above and beyond your own benefit. That’s just my 2 cents. =)

  7. beth on March 19, 2009 at 8:37 am

    I’ll admit I’ve been a ghost lately on the blog front, but this was my FIRST stop. Jodi, I know I can come here and see something new everyday and I love that! I also love that it’s new information and not the same ol’ stuff repeated with new wording. You do great interviews too :). Okay, so my idea would be asking your client what their favorite candy is and then tying it up with their pictures when you deliver them. My clients fill out a pre-session questionare online so this would be simple info to obtain!

  8. beth on March 19, 2009 at 8:43 am

    I’ll admit I’ve been a ghost lately on the blog front, but this was my FIRST stop. Jodi, I know I can come here and see something new everyday and I love that! I also love that it’s new information and not the same ol’ stuff repeated with new wording. You do great interviews too :). Okay, so my idea would be asking your client what their favorite candy is and then tying it up with their pictures when you deliver them. My clients fill out a pre-session questionare online so this would be simple info to obtain! ETA: I also focus heavily on great customer service down to the way I write my emails. HOw many companies can you name that respond personally by email or phone and they treat you like a good friend. I strive to make my clients feel like they’re my friend from the first email/call they receive.

  9. Lisa on March 19, 2009 at 9:00 am

    I bring freshly baked chocolate chip cookies in a pretty decorated bag with matching ribbon/logo sticker to my client the day of their shoot.

  10. Cristina Alt on March 19, 2009 at 9:16 am

    I heard/read that the best way to differentiate yourself from other photographers, is not sell photography, but to sell YOU! Your personality, your quirkiness, everything that makes you, you. That way people are buying you and what you stand for, and who you are, and will connect with you more, than if you sell photos like everyone else out there. To create a solid brand (the feeling someone gets when they think about your company/see your website/blog etc) and attract the type of clients that you want. (ok so I hope I said all that right, the information is from this amazing book: http://fasttrackphotographer.com/ and if you sign up he sends you the first 18 pages, and they were awesome!!) Thanks Jodi, I love reading your blog, and I think you differentiate yourself, by sharing, by being you, and by letting us all connect with you through your writing and photos 🙂

  11. Jeanine on March 19, 2009 at 9:34 am

    MCP differentiates itself by being one step ahead. You always send out just what I need, before I even know I need it. Uh oh! I hope that means I don’t differentiate myself by being one step behind all the time.

  12. Jana on March 19, 2009 at 9:49 am

    One thing that I try to do for my clients is to include some “outtakes” on their final CD. These are candid, unplanned, behind-the-scenes surprise images that the client hasn’t seen in the proof review. They’re not as well composed as the “real” images, but they often contain something special and personal from the shoot.

  13. Tiffany on March 19, 2009 at 10:08 am

    I am still trying to differentiate myself but I always add a few free prints (usually some of my favorites that the client doesn’t order) in with ordered prints. If I make a storyboard (for example a 10×20) I’ll also throw in a mini version (5×10) with it. I also use VERY distinctive colors for my branding. Jodi, I think you do a great job being different by blogging with such variety. You always have good information and find the neatest things! Thanks!

  14. Wendy M on March 19, 2009 at 10:11 am

    When I first started out, I had a food themed photography business, gourmet photography. It was cute and people always said so, but it didn’t really have anything to do with my style of photography and being gourmet is always subjective. I read the book, Fast Track Photographer by Dane Sanders, and began to think about something I do that sets me apart from other photographers, specifically in my area. Something that described my style of photography.I hit on it when someone told me that they really hated to get their picture taken, but that I was so much fun that she didn’t mind at all. That was it! I like to help people really enjoy their photo session, make them laugh, make time fly. So now I’m, Wendy Mayo, the Fun Photographer! I keep working to make sure it really is fun – oh, and I put candy in with every print order. Can’t hurt, might help!

  15. Karen on March 19, 2009 at 10:14 am

    Well being a newbie, Im not sure I have much advice except be yourself and go with what you think looks good. oh, yeah…and I love cupcakes! 🙂

  16. Tiffany on March 19, 2009 at 10:24 am

    I just started getting into photography and hope to start my own business some time this year. I’ve been thinking about this exact thing, wondering how I can set myself apart. I know a photographer who does a free mini session with a free 8×10 for any customers who bring her three new clients. I know people who go to her often and absolutely love that she does this. They feel appreciated. I would say that mcp is different from anything else because you actually share what you know! It’s so refreshing to have a dependable and honest source to go to. It’s nice to get questions answered instead of getting the run around. My favorite sites are those that tell you what to do, but also HOW to do it. For example, instead of saying you have to shoot in good light, they tell you what light to look for, no shadows, etc. I know that’s basic, but just an example of what I mean. I feel you really care about me becoming a better photographer and we don’t even know each other! Thanks, I truly do appreciate it! 🙂

  17. Stacy on March 19, 2009 at 10:47 am

    What stands out most to me about you and MCP is your willingness to help other photographers who are just starting out like me. I love to take pictures but unfortunately that’s not enough. You have to have good business sense and that’s not something that comes easily for me. I love reading all the wonderful tips and tricks you offer that help make me a better photographer. The best way I can explain it is if we were to meet somewhere I might feel intimidated and completely embarrassed. Like, “she’s the real deal and I’m just a fake and she’ll never talk to me.” But, after reading your blog and seeing all that you and MCP have to offer, I would think, “hey, she’s here to help and share her knowledge.” Anyway, I made a video yesterday from a company called One True Media for my daughter’s second birthday. I just uploaded a ton of pictures, added some music and viola ~ it was done. I posted it to my Facebook page and my mom, my sister, and my friends e-mailed me to say how much they loved it. Now I’m thinking this would be great for my clients. You can purchase a high quality DVD or just add it to their Facebook homepage. How cool would that be? That may just be my “something special.”

  18. MegganB on March 19, 2009 at 11:01 am

    For me it’s all about personal touch. It’s easy to just “do” your job whatever it is – but it’s the personal touch that makes the difference. For me that personal touch is getting to know my clients, open communication, pretty packaging, and a nice keepsake gift. All those special touches I think help differentiate me.

  19. Ann on March 19, 2009 at 11:13 am

    Great idea! I love the customer service end of my business almost more than the photography end. I love to do extras, send a birthday card when their newborn turns one, send an anniversary card when they have been married a year. Why not send them home from your photo shoot with a gift bag of goodies (since they just spent a lot of money but have to leave empty handed) FUN! The possibilities are endless! Lastly listen to your client, if there’s something they just “couldn’t afford” maybe throw it in with their prints as a surprise!

  20. Nicki on March 19, 2009 at 11:31 am

    Jodi, you set yourself apart by being so open with your advice on becoming a better photographer. Trust me, I have emailed many, many photographers and more times than not, they do not want to let go of any of their knowledge (at least not for free). MCP is an amazing resource and one I come back to very often.I am loving all the ideas for how to set yourself apart. I don’t have any to offer myself, but it will definitely be something I continue to brainstorm about.

  21. Enrique C Knell on March 19, 2009 at 11:39 am

    My “cupcake in a jar” is a mouse pad… i’ll print a mousepad with one of my favorite pictures from the session, with my logo and website address, and provide it for free for my clients. It’s a good way to keep my work and l logo in front of people, and it looks expensive as well. I look forward to other ideas here, as well. i’ve also considered giving 10 “thank you” cards that the family can use throghout the year. this comes with the added benefit of being mailed out to people who then get to see my work… so i’m trying to marketing with extras that set me apart. I’m new at this, so I enjoy reading all the ideas here.

  22. Annie on March 19, 2009 at 11:49 am

    MCP is different because it adds so much variety. Business with pleasure. Tip and Interviews. Give-a-ways and cupcakes! There are so many tips and tricks to apply to our business and everyday lives!

  23. Debbie S on March 19, 2009 at 11:52 am

    I discovered you through Pioneer Woman. I watched your video on “stretching the canvas”. I really thought it was helpful! I plan on visiting your website daily for photography tips and beautiful pictures. Thanks!

  24. Heidi on March 19, 2009 at 12:56 pm

    I’m not in the BUSINESS of photography only because I have to focus on other things at this stage in life. I love learning, though. I do love your site, and have to agree with the other comments about MCP being a WEALTH of knowledge, and your willingness to share so freely is very refreshing! Thank you so much for that!My husband’s “cupcake in a jar” for his business is he sends 2 movie tickets to any existing clients who refer a new client to him. So, it’s not a reward for the new client, per se, but for the existing client who does the advertising for him. Also, he does not advertise that he does this. He’s had many a thank you notes written where the clients are so surprised and grateful for the night at the movies.

  25. Melissa on March 19, 2009 at 2:23 pm

    I’ve got something in the works now as we speak about this very same thing! Can’t wait to get it going and impliment it!!

  26. Carrie on March 19, 2009 at 2:53 pm

    i like the idea of a gift print for referring a client.

  27. Elizabeth on March 19, 2009 at 3:30 pm

    These cupcakes would be super cute to send! I have a little baby gift I take to my newborn clients and I always, always write a thank you note after the session. Jodi- you do an awesome job on your blog and on your business. You are good about posting information we all want to know and good ideas we can implement in our business. Thanks for being a great inspiration to all photographers!

  28. Melissa on March 19, 2009 at 4:19 pm

    I LOVE your blog Jodi! Matter of fact I have a folder on my computer labeled MCP to save all your valuable info in one spot. I agree with everyone that customer service is the best thing we can offer (with great photography of course). One thing I do, is give a free 5×7 to anyone who refers someone to me. Most of my customers say they referred me because they wanted to which is nice to hear but giving them an incentive doesn’t hurt either. 🙂 I used to make wallet size magnets as a thank you. I should probably go back to doing that. I plan on checking out the cupcake in a jar just because it’s a cool concept.

  29. johnna on March 19, 2009 at 5:50 pm

    Right now, I am starting my photography business -so I am offering free sittings to babies and children with an online gallery to view and purchase their photos! Also, when customers purchase photos, a portion of the proceeds is donated to a nonprofit organization that teaches photography to underprivileged children, http://starshooter.org.thanks, jodi. this made me think… maybe i should add some more ‘sweetness’ to my initial sittings somehow. 🙂

  30. Gillian on March 19, 2009 at 6:01 pm

    Love the ideas you’re throwing out there, Jodi. I’m still trying to ‘find’ my uniqueness and style wrt my photography business. These ideas will help toward that end! Thanks for sharing! 😀

  31. Amber on March 19, 2009 at 6:47 pm

    What a fun idea – I can’t wait to get inspiration from others on here. I find that many photographers in my area do a lot of “cookie cutter” standard shots that are pretty but don’t reflect the subject’s personality. So I try to differentiate myself by focusing on my client’s personality and interactions and trying to be spontaneous in capturing those moments. My clients often comment that they feel I’ve really captured them in a “real” way. I also try to differentiate my brand on my website through my music, logo and style of photography I show. But I also want to do something a little extra special for my clients, when I meet with them or give them their prints and I look forward to hearing other people’s ideas on this.

  32. Annie H. on March 19, 2009 at 6:53 pm

    Love it. I definitely have heard of their cupcakes in a jar. Some sweet gestures to the clients definitely goes a long way.Thanks.

  33. Life with Kaishon on March 19, 2009 at 7:15 pm

    This is such a wonderful idea. I think you have already set yourself apart from other photographers because everyone, and I mean EVERYONE, uses your actions : ). I love those cupcakes in a jar though. They look delightful! And I LOVE your girls. So cute. I just started coming here and I LOVE your blog and your great ideas.

  34. Bethany Dawn Burns on March 19, 2009 at 8:26 pm

    Thanks for the awesome tips…love all the help you give us photographer!!! The cupcakes look so YUMMY! 🙂

  35. Missy on March 19, 2009 at 8:35 pm

    Wow! Everyone has such great ideas! I have so much to learn. When I deliver their pics, I give them a thank you card…not a lot, but I think we’ve moved away from personal hand-written notes that I hope it sets me apart somehow.

  36. Carla Campbell on March 19, 2009 at 9:12 pm

    Love your blog! It’s so refreshing/entertaining and of course the photography is what it’s all about! I find that any “give-a-ways” are popular when there’s a colorful ribbon attached (business cards, company advertisement pens, appointment cards… a simply way to say “you are special” and I want to brighten your day.

  37. Becky on March 19, 2009 at 9:45 pm

    You have the greatest photography blog! And those cupcakes look soooooo good! Thank you for all your tips!

  38. Carolin on March 19, 2009 at 11:30 pm

    I had custom “Happy Anniversary, from MPC Photography” cards made. I include a small print from their wedding as well! They are elegant & simple, but my clients LOVE that I thought of them on their 1st anniversary. I write a small note inside the card to wish them well & let them know I appreciate them. This usually generates additional business! In the first photography class I attended, the photographer told us to “always love on your clients”! I also order little random goodies to give clients when they book with me. Pens with my business info on it and wedding favors are actually great and inexpensive “gifts” to give your clients. I’ve ordered personalized hot chocolate packets, personalized candle tins, key chains, calendars, etc. I look for various wedding favor websites when they are have their .99 cent sales or clearance sales! As far as MCP, you set yourself apart by being so giving to other photographers. That really shows your confidence in what you do because you’re not scared that you’re going to “lose” business if you share information. It’s really rare to find photographers that will give so much information.*Here’s the site I used for the cards if anyone is interested… http://corporate.tinyprints.com/products/ProductView_6262.htm

  39. Brittney Hale on March 20, 2009 at 1:03 am

    YUM YUM!!! I have a couple personal touches that I hope sets me apart from others. For my wedding clients, I love to take them out to dinner either before we start the whole process or just right before the big day to relieve a little stress. I just think this gives us a chance to conect and get on the same page with out it feeling to much like a business transaction. Plus, the guys love it and they spread the word! As for my “other” clients, I always throw in a little freebie item, something I know they could benefit from and deliver all my prints and products in custom gift wrapped packaging. And lastly, I keep track of the wedding dates of my clients, then when thier anniv. rolls around I send then a card and a gift cert. I also do this with my newborns on their birthdays.

  40. Carli on March 20, 2009 at 11:56 am

    just a thought for anyone who likes to read tons of blogs to get all kinds of different inspiration, another great place to find awesome ideas is design aglow’s blog. It’s one of 6 or 7 blogs i follow regularly (including this one)

  41. Toki on March 20, 2009 at 12:36 pm

    The current economy has made me think once or twice about lowering my prices but I know this is not good business. So I’m staying firm on not lowering prices and instead offering more incentives like a generous print credit with a referral, free session with a 3rd referral, etc. In addition to making the experience a good one, I try to exceed expectations and I always add a surprise gift with the order. Oh, and it’s definitely a good idea to do a goody bag at the session. I also donate to charities whenever anyone asks: schools, clubs, etc. It’s a good way to get your name out there and the advertising is free and it just feels good to give.MCP is different because first and foremost, YOU! You share your wealth of knowledge, offer freebies, fun stories… I see you as a resource with a personal touch. Thank you for all you do and keep up the great work!! p.s. I have twin boys who are now 5. They are all over my blog 🙂

  42. Cindy on March 20, 2009 at 3:55 pm

    My “niche” is boudoir photography…I believe I stand out in my market because I offer a luxurious, girly experience my clients don’t get anywhere else in my area. They are treated with one-on-one divalicious attention. From great music, champagne, and laughter during their shoot to delivery of product in pink tissue paper wrapped in a big, pink bow in a glittery box…I am going for a decadent, sparkly, feminine feel and my clients keep telling me I’m delivering! BTW – Bangerang rocks! I’ve had their cupcakes (ok…I’ve had several, lol – at one sitting!)

  43. Laurie on March 20, 2009 at 5:06 pm

    Although I’m not in business yet, I believe the most important part of being in a business is to make the client/customer feel special so they’ll want to come back and give referrals. Make sure you do everything possible so it’s a great experience for them from the session up through giving them the end product. Ask questions and listen! It may sound sappy, but clients need to know you care about what they want and that it’s not just about making a sale. I think you do a great job of listening to your blog followers. I’m always impressed with how varied your topics are, but more with the fact that you ask what we want. You write about the many different aspects of photography and post processing, and they aren’t all aimed at one skill level. There’s always so much helpful information, not to mention all of the cool actions and photoshop trainings, and you always have knowledgeable and interesting contributors. P.S. I think the cupcake in a tin is a cute idea. It’s a nice little thank you.

  44. anita on March 21, 2009 at 10:43 am

    what a fun product and topic to discuss… i think i do need to think more about how i would differentiate myself. but a couple thoughts might be to be personal with your clients – build good relationships and friendships and not just see them as clients. and to solidify your style.

  45. Beth on March 21, 2009 at 10:00 pm

    The cupcakes look like fun! I wish some would show up on my doorstep! I emphasize how I help the client “look their best”. From choosing a location to suit their tastes, providing clothing suggestions, bringing a little touch-up lip gloss, baby wipes with me etc. I make it my business to make them feel fabulous and enjoy the shoot.

  46. Shirley in NJ on March 21, 2009 at 10:05 pm

    Wow!I just found your website. It’s incredible! I’m just learning how to use actions in PhotoShop and am enjoying your tutorials. I just wanted to say THANK YOU!!

  47. Shawna on March 22, 2009 at 8:41 am

    These are very cool! I have never heard of a cupcake in a jar. What a unique, great idea! I hope to be able to try them out. Your idea of gifting them to clients is perfect. What a better way to say thank you, a sweet little treat. Genious!I love your blog and the information you share and teach. Very selfless, thoughtful and helpful. You rock. Thanks so much!

  48. Teri Fitzgerald on March 22, 2009 at 9:30 am

    For me… I think it all comes down to relationship. Building a relationship with my clients – loving on their children, making them feel comfortable. I’ve had teenagers dreading the fact that their parents are making them get photos… and on their way home… telling their parents that how much fun they had. 🙂 I guess I’m nothing but a big kid myself. As for the cupcakes in a jar… I’ll be ordering some of those up for my own crazy kids… and what a great idea for my business to “set myself” apart. The kids will want to do it again knowing that those things will show up in the mail afterward! 🙂

  49. Betty Berg on March 22, 2009 at 10:18 am

    I think it’s important for me to be myself. To be genuine and get to know my clients. And that’s also what I love about mcpactions – you are real. 🙂

  50. Brandilyn Davidson on March 23, 2009 at 11:57 pm

    So this is my first stop to MCP… What a great post! It really got me thinking about what I would like to do to stand out in the crowd. I’m new to the photography front and am working at building up my portfolio and my business, so it couldn’t be a more perfect time to decide what my ‘cupcake in a jar’ is going to be (those look delicious by the way…). I guess I’ll have to get back to you on this one, but know I’ll be working on it!

  51. angela sackett on March 29, 2009 at 5:32 pm

    well… first off i love the cupcakes! how adorable and inventive!i know a lot of people “poo-poo” the whole “mom with a camera” movement. as for me, that is how i want to be known! i want to be the mwac who took it to the next level, studied, and became an artist… but who still shoots from the heart of a momma. even in bridals, i want the bride to feel as though she has me there as a big sister/motherly influence to capture the day through the lens as she makes sure the little details happen, too…i think in my case, THIS is what will make me stand out. (at least i hope!)

  52. Mary Basnight on May 10, 2009 at 7:40 pm

    “The greatest gift is an unforgettable experience.” When I stumbled upon this saying, I couldn’t stop thinking about it’s meaning and how much truth to it there was. It was a great way for me to gain some perspective on how to differentiate my business. It’s also what makes MCP so great!!!! Everytime I come to the blog I receive way more then I give. Thanks so much for all you do and have done.

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