New Nikon store opened in Jakarta, Indonesia

Nikon has opened a new store in Jakarta, Indonesia, in order to establish a firmer position in the Asian country.

President Makoto Kimura announced that Nikon had opened a new sales and service site in Jakarta as a means to establish camera sales and improve its after-sales services, like repairs, in the Indonesian capital.

An example of a Nikon store. The company is focused on opening stores in Asian markets, as they are showing signs of economic growth, while sales in Europe are declining.

Area’s economic growth decisive for the opening of a new Nikon store

The new Nikon store opened its doors to customers and curious eyes as of February 1, 2013. The company’s president motivated the decision saying that Indonesia’s economy had shown “tremendous growth” and camera sales are expected to increase in the country.

Nikon operations in the region were handled by the Hong Kong subsidiary, but the new Indonesian store will completely manage the area’s sales and services. The company hopes that the Nikon brand will be more appealing to Indonesian customers, who will be able to see the cameras, try them before purchasing, and come in for a repair if the products are faulty.

An official press release added that the company is mainly looking to improve customer experience in Jakarta and surrounding areas. However, Nikon admitted that marketing will also get a boost, while new advertising campaigns will be launched to enhance the company’s presence in Indonesia.

New site, high expectations

The new store will be led by Managing Director, Toshio Asazaki, and will have about 20 employees at the beginning of the operations.

Nikon’s Jakarta exact location is the 35th floor of Wisma 46 – Kota BNI, Jl. Jend. Sudirman Kav. According to the official press release, the store has a capital of 200 million yen and should generate about 2 billion yen in sales during the next fiscal year.

Nikon announced its quarterly earnings last week. The company reported weak sales, therefore has decided to cut the profit forecast for this quarter. As a result, the company’s stock plunged 19% in a single day, the biggest dive  it has taken since 1985.