Zifukwa 5 Simufunikanso Kukhala Mtundu Wanu Wakujambula

Nkhani yotsatirayi yolemba ndi a Doug Cohen, omwe ndiomwe amakhala ndi studio yojambulira yomwe ili pamtunda wa makilomita ochepa kuchokera kwathu. Amakonda malo ochezera a pa Intaneti ndipo ali ndi malingaliro olimba, mosiyana ndi zomwe akatswiri ambiri amanena, polemba bizinesi yanu. Pambuyo powerenga, tiuzeni malingaliro anu "pokhala mtundu wanu" mu gawo la ndemanga.

Ndimatsatira angapo anthu pa twitter omwe ndimamulemekeza kwambiri - angapo a iwo adalemba mabuku otsatsa komanso malo ochezera a pa Intaneti omwe ndidawatsanzira. Pali mutu umodzi womwe sindimagwirizana nawo momwe umakhudzira situdiyo yathu yojambula.

Akatswiriwo akuti ndi liti Tweeting, lembera mabulogu, kutumiza ku Facebook kapena kuyimira bizinesi yanu kuti inu ndiye mtundu wanu ndipo muyenera kudziyimira nokha mwanjira imeneyo. Mwachitsanzo, "media media gurus" amagogomezera chithunzi chanu cha twitter kukhala inu - osati logo. Zifukwa ziwirizi ndikuti anthu amakonda kukambirana ndi anthu osati ma logo, ndizomwezo inu ndizosiyana ndi mtundu wanu. Ndikuvomerezanso kuti izi zimagwirira ntchito zamagetsi ambiri. Koma nditaganizira mozama za studio yathu ya zithunzi, sindikukhulupirira. Ndipo ngati sindikukhutira ndi ife, ndiye ndikuganiza kuti njirayi siyabwino kwa aliyense. Ndili ndi chifukwa cha luso losintha njira zapa media media kuti tipeze zotsutsana kunja uko ndikukambirana bwino.

Nazi zifukwa zisanu zomwe sindikuvomerezana mwaulemu kuti ndiyenera kukhala "chizindikiro."

1) sindine mtundu.  Sindine ayi. Inde ndine wapadera ndipo Ally, yemwe ndimachita naye bizinesi, nayenso. Timapanga mtundu wathu kukhala wapadera, koma ndife anthu, osati zopangidwa. Timajambula ngati @alirezatalischioriginal ndipo ndimatumiziranso tweet ngati @alirezatalischioriginal. Moyo wanga is ndi palibe Maonekedwe Okhazikika. Zimatanthauza zambiri kwa ine, koma sizanga zonse. Ndiyenera kukhala ndi dzina langa kupatula mtundu wanga - ndilabwino. Ma Frameable Faces ma tweets ali okhutira ndi studio yathu komanso dera lathu. Ma tweg a Doug Cohen ndi azama media, mpira, nyimbo, mbiri, komanso Maonekedwe Okhazikika, komanso chilichonse chomwe chingakhale m'malingaliro mwanga - malingaliro a Doug Cohen.

2) Anthu amachita ngati malonda.  Ndimaganiza kuti anthu ambiri amakonda zopangidwa, makamaka zakomweko. Anthu ndi okhulupirika kuzinthu zomwe amakonda ndipo amakonda kupititsa patsogolo malonda awo. Ambiri amati amakonda kucheza ndikucheza ndi anthu makamaka pa twitter, koma ndimayamikira pamene mtundu wayankha ndipo ndikudziwa ngati ndi munthu weniweni. Izi zikundiuza kuti chizindikirocho chapanga lingaliro posankha oimira abwino kuti azilankhulana ndikumvera mafani awo. Ngati ndimangokhalira kulimbikitsa ndikulemberanso munthu wina ndimawona kuti zitha kukhala zovuta. Sindikumva choncho ngati ndikulimbikitsa / kutumizanso mtundu. Ngati ndimakonda chinthu, ndicho chinthu chomwe ndikufuna kufalitsa pakamwa - chakudya chomwe ndimakonda, sitolo - mwina sindingadziwe dzina la eni bizinesi ndipo sindifunikira kutero.

3) "Gulu, Gulu, Gulu."  Awa anali mawu a wamkulu Wophunzitsa mpira waku Michigan Bo Schembechler. Ndife gulu. Mpikisano sunapambane ndi wosewera m'masewera amtimu. Tom Brady sapambana ma Super Bowls opanda womenyera kuti amutsekereze, olandila kuti agwire mpirawo, kuthamanga kubwerera kunyamula, chitetezo choyimitsa timu inayo, makochi ophunzitsa, ndi zina zambiri. Doug Cohen si Maonekedwe Okhazikika, komanso Ally Cohen. Simudzawona nkhope ya Tom Brady pa chipewa cha Patriots (ngakhale izi zitha kugwirira ntchito mafani azimayi). Chizindikiro chawo chimadziwika ndipo chimayimira mtundu wawo. Mitundu yambiri yamalonda yakusukulu yakale ikhoza kukhala yakufa (kutsatsa mu china chotchedwa "Masamba Oyera" kumabwera m'maganizo) koma mtundu wabwino ndi logo yabwino ndiyofunikabe m'malingaliro mwanga. Chizindikiro cha Patriots chayimira kuyimba bwino kwa timu ndipo tikufuna kuti logo yathu ichitenso chimodzimodzi.

4) Malamulo a Blanketi sagwira ntchito m'mabizinesi onse mukamagwiritsa ntchito media kuti mupange chizindikiro.  Izi zimakhala ngati chodzikanira, chifukwa ndikuvomereza kuti "kukhala chizindikiro" kumagwirira ntchito anthu ena. Ngati mwapanga fayilo ya Chotsani mwa inu ndi munthu wanu ndipo ali ofanana kwambiri ndiye zimagwira ntchito. Zomwe zimandikwiyitsa, Oprah amatenga izi mopitirira muyeso powonekera pachikuto cha magazini iliyonse yamagazini ake ndipo zimagwirira ntchito mtundu wake. Ndiye chizindikiro ndipo mafani ake amayankha pamenepo. Izi zitha kugwirira ntchito situdiyo ya wojambula ngati pempho lingakhale la mawonekedwe ndi masomphenya. Njira zosiyanasiyana zimagwirira ntchito m'mabizinesi osiyanasiyana. Tikukhulupirira kuti mudzadziwa zomwe zimagwira bwino ntchito yanu.

5) Maonekedwe Okhazikika Kujambula ndikumudzi.  Zitha kumveka ngati zabwino koma timatanthauza. Inde Ally ndipo tili ndi china chapadera limodzi, ndipo tili ndi luso pazomwe timachita. Ndikudziwa izi. Koma tikufunadi kuyang'ana pa #frameables - makasitomala athu. Situdiyo yathu ili m'bwalo lalikulu la Orchard Mall mkatikati mwa West Bloomfield. Nthawi zambiri ndimalo osonkhanira monga momwe amaonera kujambula ndipo ndi m'mene tidaganizira kuyambira pachiyambi. Anthu amayima kuti azicheza ndipo makasitomala athu amadziwana. Njira yathu ndimakhalidwe. Ndizokhudza kukhala okonzeka - kukhala moyo womwe mungafune kujambula ndikuwonetsera padziko lapansi pakhoma. Inde ndi za Ally ndi ine chifukwa ndi njira yopezera zofunika pamoyo wathu, koma anthu athu ndiwo nsalu komanso nyenyezi zaku studio yathu.

Mukuganiza chiyani? Kodi mumayimira mtundu wanu pa twitter, facebook kapena magawo ena okhala ndi logo kapena chithunzi chanu? Kodi "kukhala chizindikiro" kumagwira ntchito kwa inu?

Doug Cohen ndi mnzake wa Zithunzi Zosintha Zojambula ndi mkazi wake Ally ku Orchard Mall ku West Bloomfield, MI. Ally ndi wojambula zithunzi ndi Doug wochita bizinesi komanso njira zapa media. Doug amakambirana ndi mabizinesi ena pazanema komanso kampani yotchedwa Smart Savvy Social ndipo amayimba pagulu lotchedwa Detroit Stimulus Package.