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Sigma 85mm f/1.4 DG Art lens to be announced this August


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Sigma is rumored to announce a new lens in August, which will also be on display at Photokina 2014: it is called 85mm f/1.4 DG and it is an “Art” series model.

One of the companies that has been received a lot of praises in recent years is Sigma. The company has released several Art series products that provide amazing image quality at affordable prices.

The Japan-based corporation is not stopping here, says the rumor mill. According to an inside source, the Sigma 85mn f/1.4 DG Art lens will be unveiled sometime in August and will be displayed at the Photokina 2014.

Sigma 85mm f/1.4 DG HSM Art lens coming in August, will be on display at Photokina

sigma-art-lenses Sigma 85mm f/1.4 DG Art lens to be announced this August Rumors

The Sigma 30mm f/1.4, 30mm f/2.8, and 19mm f/2.8 are just three “Art” series lenses. This line-up will be expanded in August with the introduction of the 85mm f/1.4.

Sigma is currently preparing the launch of an 85mm f/1.4 lens that will be added to the highly-praised Art series. Although the product launch event will take place in August, the optic will also be present at the Photokina 2014 in Cologne, Germany this September.

Despite its early launch, the Sigma 85mm f/1.4 DG Art lens will not become available by the end of 2014. It is said that the company will push the product on the market sometime in early 2015.

This is a thing that can be expected, as the 50mm f/1.4 Art lens has been announced at the CES 2014, but it is still not generally available for purchase.

The corporation has set its price at $949 and its release date for April 2014. However, only a few lucky users have received their pre-order, while many others are still waiting for their unit.

The Sigma 50mm f/1.4 DG HSM Art lens can be pre-ordered at Amazon for the aforementioned price.

Zeiss Otus 85mm f/1.4 lens will be Sigma’s main competitor

When it becomes available on the market, the Sigma 85mm f/1.4 Art lens will compete against the Zeiss Otus 85mm f/1.4 lens.

The 50mm f/1.4 is also competing against the Otus 50mm f/1.4, but the former is four times cheaper than Zeiss’ top-notch product.

The Germany-based manufacturer will introduce its new Otus optic at the Photokina 2014.

Sigma also planning to launch the 24mm f/1.4 Art and 300-600mm lenses in 2014

Other Sigma models that could become official at the Photokina 2014 or around this event are the 24mm f/1.4 Art and 300-600mm super-telephoto zoom.

The 24mm version might be released in 2014, but the super-telephoto model will surely become available sometime in 2015.

There are no more details at this point, but stay tuned as gossip talks should reveal extra information in the near future.

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