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Depth through photography: key to a memorable Super Bowl ad

As every advertising enthusiast is accustomed, the Super Bowl brings together the most eye-catching, expensive, over the top ad campaigns of the year. On a night of commercial marathon, where over the budget advertisements put technology, high tech special effects and innovation on the table, one commercial managed to overshadow them all thanks to simplicity and honesty: the Dodge Ram Trucks Commercial.

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How the New Facebook Algorithm Affects Your Photography Page

Don’t let Facebook Algorithm changes hurt your photography business. Here’s what you can do to reverse the impact.

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3 Inexpensive or Free Ways to Advertise Your Photography Business

3 Inexpensive / Free Ways to Advertise by Sarah Petty You can make so much business happen by getting out there, making friends and helping them grow their businesses. Here are 3 ways to help maximize your budget. 1. Call local charities and start the relationship by asking what you can do to help them.…

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What type of advertising for photographers works best for the money?

What type of advertising works best for the money? Direct mail? Newspaper? Etc. by Sarah Petty Small business owners always ask me “where should I be marketing,” but I know they are specifically meaning they want to know where and how to advertise. The thing that makes small business fun is that there is no…

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