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Panasonic Lumix GH3 and 12-35mm lens can be borrowed for 48 hours through the "Try Before You Buy" campaign.

“Try Before You Buy” brings you a Panasonic Lumix GH3 for 48 hours

Panasonic has decided to promote its “most advanced camera system” with an uncommon campaign. The so-called “Try Before You Buy” service will allow users to borrow the Panasonic Lumix DMC-GH3 for 48 hours. However, at the end of the trial period, customers will not be forced to purchase the mirrorless camera.

Voigtländer unveiled two new Nokton prime lenses aimed at Micro Four Thirds and M-mount cameras

Voigtländer unveils two new Nokton prime lenses with fast apertures

Voigtländer continues the company’s tradition with the launch of two new Nokton prime lenses. Both of them have fast apertures, however, the 42mm f/0.95 features one of the fastest apertures for Micro Four Thirds cameras. The second is an aspherical lens and will become available in two colors this summer.

The newly-designed Olympus M.Zuiko ED 75-300mm Lens re-launched for Micro Four Thirds

Olympus launches new M.Zuiko 75-300mm lens for Micro Four Thirds

There are not too many zoom lenses available for Micro Four Thirds cameras, therefore Olympus decided to redesign one of its lenses specially for MFTs. The new M.Zuiko DIGITAL ED 75-300mm II f4.8-6.7 is a super telephoto lens with ZERO coating and an affordable price for a glass of its caliber.

IBE Optics 26mm f/1.4 lens for MFT officially announced

IBE Optics 26mm f/1.4 lens announced for Micro Four Thirds

After launching the fastest lens in the world for mirrorless cameras at CP+ 2013, IBE Optics immediately got back to work and revealed one of the fastest lenses for Micro Four Thirds. There 26mm f/1.4 lens has been officially introduced by IBE Optics as a lens for big sensors which should provide “excellent image quality”.

panasonic 14-42mm zoom lens

Panasonic launches new Micro Four Thirds kit zoom lens

The CP+ Camera & Photo Imaging Show 2013 has brought a new lens from Panasonic. The new Lumix G Vario 14-42mm F3.5-5.6 II ASPH Mega OIS lens is designed as an affordable kit lens for mirrorless cameras with Micro Four Thirds sensors from Panasonic and Olympus.

Kodak UK Pension Plan agreement

Kodak-branded Micro Four Thirds camera to be released in Q3 2013

China was witness to a new Kodak-branded camera which was shown off at a press conference in Peking. The new Micro Four Thirds camera is planned for release in late Q3 of 2013. Made by JK Imaging, the new Micro Four Thirds camera is going to have a built in WiFi transmission function.

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