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What type of advertising for photographers works best for the money?


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What type of advertising works best for the money? Direct mail? Newspaper? Etc.
by Sarah Petty

Small business owners always ask me “where should I be marketing,” but I know they are specifically meaning they want to know where and how to advertise. The thing that makes small business fun is that there is no easy answer. What happens is that if there is an easy idea (i.e. Facebook), everyone does it and then it doesn’t really work anymore. Is anyone sick of all of the “specials” on Facebook? Seems like every day I see tons of people offering quick discounts trying to attract new customers. Due to the amount of media segmentation and choices, it is increasingly difficult to obtain desired results by using traditional advertising like television, radio and newspaper.

In my opinion, the key to winning in small business is to create a group of people who love what you do, create products to keep them coming back and create loyalty to keep them referring their friends. I am sure that each one of you has a client who thinks you are the greatest thing since sliced bread. To that person, you are a brand and you are more than likely, worth more than your competitors. The key is to foster those relationships one person at a time. The time it takes to build a database of 500-700 clients and prospects is up to you. You can get involved in your community by speaking to local groups and by donating gift certificates to every school auction in town. You can co-market with other local small business owners who share your target market and have an event or create a mutually beneficial sales promotion. This is a great way to cross-pollinate your lists and grow your database. Your database is your most valuable asset so make sure you treat everyone like you would a good friend.

Sarah Petty is a highly-acclaimed speaker, author and coach who has inspired thousands of boutique business owners to use beautiful marketing to take their business to the next level. Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency’s clients and building her own successful boutique photography studio. This studio was named one of the most profitable in the country within just five years in business. Sarah has mastered the science of marketing and the art of making it simple, actionable, and, yes, fun!

cafejoy-recipetin1 What type of advertising for photographers works best for the money? Business Tips Guest Bloggers Social Networking

If you’d like to learn more about marketing from Sarah Petty, check out Café Joy. Cafe Joy takes much of the guesswork out of planning your marketing. Follow Sarah Petty, month by month, as she guides you to success.

Cafe Joy provides you with gentle reminders and consistent deadlines to achieve amazing goals for your business throughout the year.

Are you wanting to take your small business to the next level?   If you want to grow your photography business, check out the Joy of Marketing Telesummit with Sarah Petty and 9 other amazing small business leaders.  it is free to attend, and only a small amount to purchase the recordings and/or transcripts for early release or long term use.  Sign up here.

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