Izizathu ezi-5 awudingi ukuba ube luhlobo lweFoto yakho

Inqaku elilandelayo malunga nophawu lwentengiso nguDoug Cohen, ongomnye wabanini be studio yokufota kwiikhilomitha ezimbalwa ukusuka ekhaya. Uyayithanda inethiwekhi yokuncokola kwaye unoluvo olomeleleyo, ngokuchasene nezinto ezininzi ezithethwa ziingcali, malunga nokufaka ishishini kwishishini. Emva kokufunda, masazise iingcinga zakho "ekubeni luphawu lwakho" kwicandelo lamagqabaza.

Ndilandela inani le abantu kwi-twitter endimhloniphayo kakhulu-uninzi lwabo lubhale iincwadi kwintengiso nakwimithombo yeendaba zentlalo endizenzileyo. Kukho isihloko esinye apho ndingavumelani naso ngokunxulumene naso studio sethu sokufota.

Iingcali zithi nini Tweeting, kubloga, ukuthumela kuFacebook okanye umele ishishini lakho ukuba nina Luphawu lwakho kwaye kufuneka uzimele ngaloo ndlela. Umzekelo, uninzi "lweendaba zosasazo zasekuhlaleni" zigxininisa umfanekiso wakho weprofayile ye-twitter nguwe - hayi ilogo. Izizathu ezibini kukuba abantu bayathanda ukuncokola nabantu hayi iilogo, kwaye lonto nina zeziphi ezizodwa malunga negama lakho. Ndivuma nokuba iyasebenza kwiimpawu ezininzi. Kodwa emva kokucingisisa nzulu ngesitudiyo sethu sezithombe, andiqinisekanga. Kwaye ukuba andiqinisekanga ngathi, ke ndiyarhana ukuba le ndlela ayilunganga kumntu wonke. Ndityala mna kubuchwephesha obuguqukayo besicwangciso-qhinga seendaba zentlalo ukufumana isalathiso phaya ngaphandle kwaye ufumane ingxoxo esempilweni.

Nazi izizathu ezi-5 ngokungavumelaniyo ngentlonelo zokuba kufuneka ndibe "luphawu".

1) andilulo uphawu.  Andikho nje. Ewe ndihlukile kwaye uAlly, iqabane lam kwishishini, naye unjalo. Senza uphawu lwethu lukhetheke, kodwa singabantu, hayi ii-brand. Sithumela i-tweet njenge @ninzi kwaye ndikwathumela i-tweet njenge @kwenzee. Ubomi bam is kwaye ayikho Ubuso obuCwangcisiweyo. Ithetha lukhulu kum, kodwa ayindim yonke. Ndidinga ukuba nesazisi sam ngaphandle kwegama lam-lisempilweni. IiTweets zoBuso obuCwangcisiweyo zinomxholo ofanelekileyo kwisitudiyo sethu nakuluntu lwethu. Ii-tweets zikaDoug Cohen zimalunga nemidiya yoluntu, ibhola, umculo, imbali, kunye neFaceable Faces, kunye nayo nayiphi na into enokuba isengqondweni yam - ingqondo kaDoug Cohen.

2) Abantu bayazithanda iimveliso.  Ngokwenyani ndicinga ukuba abantu abaninzi bathanda iimveliso, iimveliso zalapha ekhaya ngokukodwa. Abantu bathembekile kwiimpawu abazithandayo kwaye bayathanda ukukhuthaza ezo ntengiso. Uninzi luthi lukhetha ukuthetha nokunxibelelana nabantu ngakumbi kwi-twitter, kodwa ndiyaxabisa xa uphawu luphendula kwaye ndinokuxelela ukuba ngumntu wokwenene. Oko kuyatsho kum ukuba uphawu lwenze inqaku lokuchonga abameli abalungileyo ukuba banxibelelane kwaye bamamele abalandeli babo. Ukuba ndihlala ndikhuthaza kwaye ndiphinda ndiphinde ndimbhalele umntu endiziva ukuba inokuba yinto encinci. Andiziva ngaloo ndlela ngokungathi ndikhuthaza / ndenza kwakhona uphawu. Ukuba ndiyayithanda imveliso, yimveliso endifuna ukusasaza ngayo ngomlomo malunga - into yokutya endiyithandayo, ivenkile- andisazi igama lomnini-shishini kwaye andisoloko ndifuna njalo.

3) "Iqela, iQela, iQela."  La ngamazwi amakhulu Umqeqeshi webhola eMichigan uBo Schembechler. Siliqela. Iimbaleki aziphumeleli ngomdlali omnye kumdlalo weqela. UTom Brady akaphumeleli kwi-Super Bowls ngaphandle kwe-lineman yokumvimba, abafumanayo ukuyibamba ibhola, ukubaleka bayiphathe, ukuzikhusela ukumisa elinye iqela, abaqeqeshi ukuba baqeqeshe, njalo njalo. UDoug Cohen akabuboni ubuso obuCwangcisiweyo, kananjalo noAlly Cohen. Awusoze ububone ubuso bukaTom Brady kwiihelmethi zobuPatriki (nangona oko kungasebenzela isiseko sabalandeli basetyhini). I-logo yazo iyabonakala kwaye imele uphawu lwayo. Iindlela zokuthengisa zesikolo ezindala ezininzi zisenokuba malunga nokufa (intengiso kwinto ebizwa ngokuba yi "Yellow Pages" iza engqondweni) kodwa uphawu oluhle kunye nelogo elungileyo isabalulekile kuluvo lwam. I-logo yePatriots ize kubonakalisa ukugqwesa kweqela kwaye sifuna ukuba uphawu lwethu lwenze okufanayo.

4) Imigaqo yeBlanket ayisebenzi kuwo onke amashishini xa usebenzisa imidiya yoluntu ukwakha uphawu.  Ngokwenyani le isebenza njengesikhanyeli, kuba ndiyavuma ukuba "ukuba luphawu" lusebenzela abanye abantu. Ukuba wenze ifayile ye- uphawu kuwe kunye nomntu wakho kwaye zintle ngokufanayo ke ziyasebenza. Nokuba iyandicaphukisa, u-Oprah uyithatha ngokugqithileyo ngokubonakala kwiphepha lalo lonke iphepha lakhe kwaye elisebenzisela uphawu lwakhe. Nguye uphawu kwaye abalandeli bakhe bayaphendula kuloo nto. Oku kunokusebenzela istudiyo somfoti ukuba isibheno sinye kunye nesitayile sombono. Ekugqibeleni iindlela ezahlukeneyo zisebenza kumashishini ahlukeneyo. Ndiyathemba ukuba uyazi ukuba yeyiphi eyona nto isebenzayo kwishishini lakho.

5) Ubume obuJongene nokuFota malunga noluntu.  Isenokuvakala ukuba itshizi kodwa siyathetha. Ewe uAlly kwaye ndinento ekhethekileyo esidibeneyo, kwaye silunge ngokwenyani kwinto esiyenzayo. Ndiyayazi le nto. Kodwa ngokwenene sifuna ukugxila kwi #frameable-abathengi bethu. Isitudiyo sethu sikwinkundla yeziko le-Orchard Mall embindini weWest Bloomfield. Ihlala iyindawo yokuhlanganisana kanye njengesitudiyo sokufota kwaye yindlela esicinga ngayo kwasekuqaleni. Abantu bayaye bathethe kwaye abathengi bethu bayazana. Indlela yethu yindlela yokuphila. Imalunga nokuba nesakhelo -ukuphila ubomi obungafuna ukubufakela ububonise emhlabeni eludongeni. Ewe kum malunga no-Ally nam kuba yindlela yethu yokuphila, kodwa abantu bethu bangamalaphu kunye neenkwenkwezi zesitudiyo sethu.

Ingaba ucinga ntoni? Ngaba umele uphawu lwakho kwi-twitter, ku-facebook okanye kwamanye amaqonga anelogo okanye ifoto yakho? Ngaba "ukuba luphawu" kuyakusebenzela?

UDoug Cohen ngomnye wabaninimzi Ubuso obuCwangcisiweyo bokuFota kunye nenkosikazi yakhe uAlly kwi-Orchard Mall eWest Bloomfield, MI. UAlly umfoti kwaye uDoug ngumntu oshishino kunye nesicwangciso seendaba kwimidiya. UDoug ubonisana namanye amashishini kwimidiya yoluntu kunye nenkampani ebizwa ngokuba yiSmart Savvy Social kwaye ucula kwi-rock band ebizwa ngokuba yiDetroit Stimulus Package.