Ukubeka njani kuKhangelo lukaGoogle njengeShishini laseKhaya lokuFota

Ibali lam:

Ndandingazi nto kwaphela ukuthengisa ishishini lokufota xa ndadibana nomyeni wam kwiminyaka emine edlulileyo. Umzobi olambileyo, bendiphila ngento encinci yokufunda ekholejini endinokuyifumana kwaye ndinethemba lokufumana eyona mfundo kwisikolo sam, ukuze ngaminazana ithile ndikwazi ukuphila ngokufota kwam. Iiseshoni ezimbalwa zeefoto endizenzileyo zazingento yanto, phantse yayihlala simahla kwaye kunqabile ngokwaneleyo ukuba ingagubungela igesi. Bendinqwenela ukuzanelisa ekufotweni, kwaye bendingazi ukuba ndiqale ngaphi.

Ngena emfanekisweni yingcali yentengiso. Emva kokusebenzela iFord, i-US Defense, i-Sam's Club, iinkampani ezingenakubalwa ze “As Seen On TV”, kunye nezinye ezininzi, iminyaka engamashumi amathathu wayityhoboza iminyaka yam emibini eludongeni wayicola. Ukuqala kwakhe ukundiqesha (ubudlelwane bethu baqala ngobungcali), wandithembisa nangokundinceda ngokufota. "Ufuna iwebhusayithi," utshilo, "Into yokubonisa umsebenzi wakho kubathengi abanokubakho." I-akhawunti yam yeFlickr kunye nemilinganiselo ye-Weebly ibingonelanga.

Ukuba neShishini leFoto kungaphaya kweFoto:

Abafoti abagqala ubuchwephesha bayazi ukuba ukudubula sisiqingatha semfazwe. Ayinamsebenzi nokuba usebenze kakuhle kangakanani emva kwekhamera, okanye ukuba zintle kangakanani iifoto zakho emva kokulungiswa kweposi- kuya kufuneka ukwazi uthole abathengi abatsha, Kugcina abathengi abadala, kunye thengisa kubaxhasi. Ubuntu obunentloni kunye nokungakwazi ukuthetha nabantu ubuso ngobuso akuyi kukusa ndawo. Ke sibafumana njani aba baxhasi ngaphandle kokuchitha iiyure ngeeyure ngaphandle endle bekhangela abantu abafuna i-niche yethu: ukuthengisa okukhangela kuGoogle kwasekhaya!

Uphendlo lukaGoogle:

Incoko elandelayo nomyeni wam ngoku yahamba ngoluhlobo: “Ufuna ishishini lakho libe yiJenna Beth Photography. Chwetheza oko kuGoogle. Ingaba ubona ntoni?" Ndenza uphando, kwaye ndifumene ukudibanisa kwam kunye nomfoto wezithombe zomtshato waseCalifornia. Ndiyabonisa, ke ithini inqaku lakhe? "Ukuba ubuhlala eLas Vegas, kwaye ubukhangela umfoti, uza kukwazi ukukhangela umntu ongamaziyo?" Kulungile, ndiyayifumana. Abantu abanakho ukuchwetheza kwiJenna Beth Photography ukuba abalazi igama lam. Ke ulindele ukuba ndifumaneke kuGoogle? “Cinga njengomthengi. Uthayipha ntoni kuGoogle xa ufuna ishishini lasekuhlaleni? ” Ewe, ndihlala ndichwetheza igama leshishini kunye nesixeko, okanye ngokuchaseneyo.

“Esi sisitshixo. Yiloo Izinto ezifunwa ngabathengi bakho. Yiloo apho ufuna ukufumaneka khona. ”

Kwaye unayo, manene nani manenekazi. Eli nenekazi liselula lamfumana ebiza ngegama lakhe elitsha, elikwindawo yokuqala kuGoogle, kwaye wabhukisha abathengi abaninzi abatsha, ukuba baphile bonwabile nakwisitudiyo sasekhaya.

Indlela onokuthi ube ngcono ngayo kuGoogle:

Ngoku, masibe nzima. Kuya kufuneka uyazi ukuba ndithetha ngantoni kuba i-99.9% yenu ayitshatanga nabadayisi abaphambili.  Intengiso yokukhangela yasekuhlaleni ligama lophando ngaphakathi kwendawo echaziweyo kwaye lisebenza kuyo yonke indawo kwihlabathi liphela. Iidolophu ziyakutshintsha, iicuches ziyakutshintsha, kunye nokuhlelwa kwamagama kungatshintsha, kodwa iyakuhlala ingumbono omnye. Abathengi bakho phaya bafuna wena, kodwa abakhangeli "wena" -i-niche yakho, kunye nokujonga ukuba ngubani okhoyo.

Uluhlu lokutshekisha abafoti:

• Ngaba uluhlu lwakho lwephepha labalandeli ngokucacileyo apho ukhoyo? Kufuneke i.
• Ngaba i-About Me kwiwebhusayithi yakho iyathetha malunga nedilesi yakho ye-studio okanye izixeko ozenzayo kwindawo ekuyo? Kufuneke i.
• Ngaba i-URL kwiwebhusayithi yakho ikwanika icebo lokuba ungubani okanye wenza ntoni? Kufuneke i.

Beka i-ego yakho ecaleni. AwuyiThagethi okanye iKlabhu kaSam- apho iimveliso zinkulu ngokwaneleyo ukuba siyazi ukuba iTarget.com ayithengisi iithagethi, kwaye i-samsclub.com ayisiyiyo iklabhu yabantu egama linguSam. Kumfanekiso omkhulu, uyi studio encinci kwaye awaziwa ngokwaneleyo ukuba ungaqala ukuyibeka uphawu ngethemba lokuba abantu baya kuyifumana, kuba ixesha elininzi, abayi kuyenza. Kwaye, unokuqhayisa ngendlela obhukishe ngayo ubuninzi kwaye unabaxhasi abaninzi, kodwa awazi ukuba ungakanani kwimakethi ulahlekile xa ungazitshintshi ukuba utshatise uphando lwasekhaya.

Kwandithatha iminyaka embalwa ukuzazisa ngento endifuna ukuyenza. Kwaye emva kweminyaka embalwa, ndiyifumene. Usana olusandul 'ukuzalwa luye lwatsala iliso lam, kwaye bona, kunye neentsana kunye nabancinci, yeyona nto bendiyonwabela kakhulu. Ndenze uphando lwamagama aphambili (zama igama lokukhangela igama likaGoogle ukuba awazi ukuba uza kuqala phi) kwaye ukhethe elinye elinesixa esifanelekileyo sezithuthi esiza kulo ekuhlaleni. Imifanekiso esandul 'ukuzalwa eLas Vegas yinto endize nayo.

Ngaba uyazibuza ukuba "ndingalitshintsha na igama leshishini lam?"

Ngoku, ukukhetha oku njengegama lakho lokwenyani kukuwe - kodwa kulula ukuyenza ngaloo ndlela xa kuziwa kukusebenza kweinjini yokukhangela. I-URL yakho kunye negama eliphambili kuyo yonke indawo yakho kunye neendawo zosasazo zasekuhlaleni kufuneka ukuba ziseti yamagama, kodwa unokukhetha ukuyifaka ngenye indlela ngaphandle kwegama lakho leshishini.

Zininzi iindlela zokuzibeka kwigama lakho elingundoqo, kwaye umthetho osisiseko kukuqinisekisa ukuba unemixholo emininzi, kwaye yonke imithombo yeendaba zakho zentlalo ngandlel 'ithile iyadibanisa ibuyele kwiwebhusayithi yakho. I-Flash ayenzi i-SEO, kwaye uGoogle akakwazi ukuyifunda, ke ukuba unayo iwebhusayithi ye-flash, ndincoma ukusebenzisa i-WordPress ukufumana enye i-HTML / CSS. Zama ukudibanisa umva kancinci ukuba uhlahlo-lwabiwo mali luyakuvumela, kwaye ukuba awuqinisekanga ukuba uyakha njani iwebhusayithi yakho, thetha nomyili. Unokubekwa kuGoogle kwindawo yokuqala, kodwa ukuba uyilo lwakho lwewebhu alukho kwinqanaba, abathengi abayi kuhlala kwiphepha kwaye abayi kukubhukisha. Ukubhaliswa kwesizinda kuxabisa ngaphantsi kweedola ezilishumi ngonyaka, kwaye ukubamba kungaphantsi kwekomityi yekofu yeStarbucks inyanga nenyanga- ke kukuwe ukuba uthathe isigqibo sokuba zingakanani na iindleko ezincinci kuthetha ukwenza isebe lakho ngaphandle.

Phantse iinyanga ezintandathu bendihleli phakathi kwesikhundla sokuqala kunye nendawo yesine kwigama lam elingundoqo "ukufota usana olusandul 'ukuzalwa iLas Vegas". Ndiyinombolo enye yeFoto Studio Vegas, njengegama lam eliphambili lomfanekiso. Ndihleli apho phezulu kuphela kuba ndisebenza kwi-SEO yam kwaye ndigcina umxholo kunye nemithombo yeendaba zentlalo. Kwaye ndiyonwabile ngayo, ngakumbi xa ndifumana enye yee-imeyile ezintle ezivela kumthengi onokuthi, "Kuthunyelwe ngefom yoqhakamshelwano kwiNewbornPhotographyLasVegas.com."

UJenna Schwartz ngumfoti osandula ukuzalwa kunye nomfoti womntwana eHenderson, ngaphandle kweLas Vegas, eNevada. Ukwathengisa uphando lwasekhaya kunye nabaxumi, ukwandisa amakhulu eziza ngenyanga ngenyanga kwiziphumo zophando lwezinto eziphilayo kunye nentengiso yokukhangela yasekhaya, kunye nokuyilwa kwewebhusayithi kunye noyilo, ukwenziwa kweendaba zosasazo loluntu, imikhankaso yemidiya yoluntu kunye nolawulo, ukudala iphepha lokuthengisa kunye nokunye.