Amaqhinga Abalulekile ayi-7 Lapho Uqala Ibhizinisi Lakho Lokuthwebula

Uzibuza ukuthi ungaqala kanjani umsebenzi wokuba ngumthwebuli zithombe oqeqeshiwe? Ungamangazi. Lapha siqoqe uhlu lwezinto ezibalulekile ongazidinga ukuqala umsebenzi ophumelelayo wokuthatha izithombe.

Ukusungula ibhizinisi lakho lokuthwebula kungumsebenzi wesikhathi esigcwele. Indlela enhle yokwenza ukuthi ikusebenzele ukudala uhlelo lwesikhathi eside, noma ngabe kuwumbhalo nje ku-Evernote yakho noma i-athikili ebekiwe.

Ngaphandle kokuphupha ngokuba ngumphathi wakho, udinga ukwazi zonke izindleko, ubuhle nobubi. Uma usuvele usungule ibhizinisi lakho lokuthatha izithombe, le ndatshana ingakusiza ukuthi uphinde uvakashele izici ezithile zayo futhi uyithuthukise.

1. Qedela uhlelo lwakho lokumaketha

Marketing kudinga isikhathi nomzamo, kepha kufanelekile. Uhlelo lokumaketha olufanele luzokusiza ukukhulisa ukuthengisa kwakho futhi uhambise ibhizinisi lakho ezingeni elilandelayo. Futhi akuyona inkimbinkimbi njengoba ungacabanga. Udinga nje ukuthola indlela yokusebenzisa ukumaketha enkambisweni yakho yebhizinisi.

Cabanga ngezigaba ezilandelayo ngenkathi uhlanganisa uhlelo lwakho lokumaketha:

• I-Social Media: Ikhasi labalandeli bakaFacebook, I-Twitter, i-Google Plus ne-Pinterest;
• I-SEO: Ukusebenzisa injini yokusesha kwewebhusayithi yakho nokubhuloga;
• Landela Amakhasimende Wangaphambilini: izibuyekezo, izaphulelo, amakhadi eposi, amakhadi “ngiyabonga”;
• Ukuvakashelwa ubuso nobuso: abathengisi bendawo nezitolo ukunikeza amakhadi akho ebhizinisi;
• Imicimbi: imibukiso yezohwebo, imibukiso, imicimbi yokuzithandela;
• Ukumaketha okuphumayo: incwadi yezindaba ye-imeyili yamasonto onke.

Lezi ngezinye nje zezigaba okuzodingeka uzicabange lapho uhlela imizamo yakho yokumaketha uma ufuna ukubona ibhizinisi lakho likhula.

2. Qala i-Facebook ne-Google Place Pages

Izingosi zokuxhumana nabantu zingamathuluzi angcono kakhulu uma kukhulunywa ngokuthola igama lakho laphaya! Facebook iyithuluzi elihle lokucatshangelwa. Hhayi nje ngoba kunabantu abaningi ku-Facebook kodwa ngoba kumahhala ngokuphelele.

Qinisekisa ukwengeza bonke osebenza nabo namakhasimende njengabangane ku-Facebook. Ngale ndlela, njalo lapho wabelana ngokuthunyelwe okusha ku-Facebook, ungamaka abantu abathile nabangane babo bazokubona nokuthunyelwe kwakho. Ngaso leso sikhathi!

Uma umsebenzi wakho omningi wenziwa ngezwi ngomlomo, ukuba nekhono lokufinyelela kubangani abaningi babangani kungasiza kakhulu ebhizinisini lakho.

IGoogle ingesinye isigebenga emhlabeni wezokuxhumana. Kungenzeka ukuthi usezwile I-Google Bhizinisi Lami. Le yisevisi esetshenziswa cishe yibo bonke osomabhizinisi abaphumelelayo namuhla. Lapho ungachaza ibhizinisi lakho ngamathegi angasesheka anjenge- “Florida photo studio” noma “umthwebuli zithombe womndeni”.

Ungathumela izithombe zakho kuphothifoliyo kanye nevidiyo. Ngaphezu kwalokho, i-Google Bhizinisi Lami ivumela amaklayenti akho ukuthi abuyekeze umsebenzi wakho. Lapho abalandeli abaningi nabantu abakhuluma ngawe laphaya, kukhulu amathuba okuthi isayithi lakho lizovela phezulu emiphumeleni yosesho lwe-Google. Lokhu kwenza wonke umsebenzi wakho onzima uwufanele.

3.Dubula mahhala (Iphothifoliyo Isakhiwo)

Baningi kakhulu abathwebuli zithombe ngaphandle, okwenza lo msebenzi ube nokuncintisana okukhulu. Kodwa-ke, okuzokwenza ukuthi iklayenti likhethe ngaphezu komunye umuntu uma likwazi noma lazi umuntu okwaziyo. Ukwakha inethiwekhi ezungeze umkhiqizo wakho nokwenza abantu bakhulume ngawe, udinga ukubenza babone umsebenzi wakho.

Your Iphothifoliyo idinga izithombe wezindawo ezahlukahlukene, izitayela nezihloko, ngakho-ke udinga ukuthola izithombe zalezi zinhlobo zezitayela namakhasimende. Kunabantu abaningi namabhizinisi amancane azofuna ukuthi ubathathele izithombe mahhala noma ngezinga elehlisiwe. Kamuva laba bantu bangakulethela amaklayenti amasha ngokukhuluma ngezinsizakalo zakho kubangani babo noma ngokusho izithombe ezinhle onazo kusayithi lakho lephothifoliyo. Ngakho-ke, le ndlela izuzisa nakanjani.

4. Setha Ukuhamba Kwakho Komsebenzi

Umthwebuli zithombe omuhle udinga ukusetha ukuhamba komsebenzi ngesizathu esisodwa esikhulu: udinga ukuhlala ukhiqiza. Kubaluleke kakhulu ukusho ukuthi kubaluleke kangakanani ukuphatha isikhathi, ngoba lokhu kuzoba nomthelela omkhulu empumelelweni noma ekuhlulekeni kwebhizinisi lakho. Ngakho-ke, sebenza kanzima ekusunguleni inqubo yakho yokuhamba komsebenzi ukuze ukhiqize futhi wandise inzuzo yakho.

Okuvamile ukuhamba komsebenzi komthwebuli zithombe kubukeka okufana nalokhu: ukuthola iklayenti, ukuhlangana, ukudubula, ukulanda izithombe, ukwenza isipele, ukufakazela izithombe, ukuhlela, nokuletha umkhiqizo wokugcina. Ungagcina isikhathi esigabeni ngasinye, uma ukuhamba komsebenzi kusethwe kahle. Njengomthetho, ukuhlela kungaba inqubo edla isikhathi esiningi, ngakho-ke qiniseka ukusebenzisa ezinye Izenzo ze-Photoshop kanye / noma ukusethwa kabusha kwe-Lightroom ukukusindisa isikhathi.

Ngaphandle kokudubula nokuhlela ukuhamba komsebenzi, uzomangala ukwazi ukuthi singakanani isikhathi ongasidinga ukuphendula izingcingo nama-imeyili, ukuhlangana namakhasimende, ukubhuloga, ukuphrinta imikhiqizo namasampuli, nokuningi.

5. Qala Ukubloga

Kunezizathu eziningi ezinhle zokuthi qala ukubhloga! Izinto zokuqala kuqala, ibhulogi yindawo lapho ungakhombisa izivakashi zakho ukuthi ungubani futhi unikeze ngamathiphu abalulekile, njengokuthi yini okufanele ugqoke kusethi yezithombe, ukuthi yiziphi izindawo ezinhle kakhulu ezisendaweni yakho, noma vele wabelane ngemifanekiso esithombeni sakho sakamuva dubula. Futhi kuyindawo enhle yokuvumela amaklayenti akhona ukuthi azi kangcono: mane ulayishe ividiyo ngemuva kwezigcawu ukuze unikeze izivakashi zakho amazwibela okuthi kungaba njani ukusebenza nawe.

Isizathu sesibili sokucabanga ukubhuloga kusayithi lakho yi-SEO, kunjalo. Njengoba izingosi zephothifoliyo ngokuvamile zingabuyekezwa kaningi, iGoogle ayiziboni nje. Ngokushicilela okuthunyelwe kubhulogi yakho, uzothola ithuba lokuba phezulu emiphumeleni yosesho lwe-Google. Lapho uthola izivakashi, ukuthandwa nokwabelana okuningi, maningi amathuba okuthi ibhulogi yakho ithole ithrafikhi eningi.

Isizathu sesithathu ukunikeza umkhiqizo wakho umfutho nokwakha umphakathi oqinile owuzungezile. Isibonelo esihle salokhu Jasmine Star. Kubhulogi lakhe uthumele ezinye izincwadi ezivela kubafundi bakhe namakhasimende, ezibasiza ukuxazulula ezinye izingqinamba. Le ngenye yezindlela zokuthola impendulo yamakhasimende futhi uyisebenzise kahle.

6. Thola Iwebhusayithi Yesikhwama

Njengomthwebuli zithombe, udinga iwebhusayithi ukuze qala ibhizinisi lakho lokuthwebula. Iphothifoliyo yakho izoba ubuso bebhizinisi lakho nethuluzi lokumaketha elingcono kakhulu, ngakho-ke qiniseka ukuthi uhlola ngokucophelela ukuthi yini ozoyikhombisa futhi wabelane ngayo lapho.

Kungaba nzima ukuzama ukuthola iphothifoliyo ndawonye ekuqaleni futhi kungadingeka ukuthi wenze umsebenzi wamahhala ukuthola amasampula amahle ezithombe. Uma kunjalo, zama nje ukwenza okuhle kulesi simo: landelela lawa maklayenti bese usebenzisa ithuba lokuxhumana nabantu.

Isayithi lesimanje lesikhwama sephothifoliyo kufanele libe nezinto ezilandelayo ezibalulekile:

• Imipheme ehlukaniswe ngekhono lokusesha;
• Ithuluzi lokulethwa kwefayela noma imipheme yamakhasimende;
• Ifomu lokubhalisa iphephandaba;
• Ngithinte ikhasi;
• Mayelana nami ikhasi;
• Isitolo se-E-commerce (uma uthengisa noma imiphi imikhiqizo yezithombe);
• Ibhulogi.

Kunezinketho eziningi kakhulu laphaya, zombili ezimahhala nezikhokhelwe, zokwenza isiza sephothifoliyo. Udinga ukubheka isabelomali sakho lapho unquma ukuthi uzosebenzisa uhlobo olunjani lwesikhulumi ukudala iphothifoliyo yakho. I-Defrozo futhi Koken.me angamapulatifomu amahhala angcono kakhulu akuvumela ukuthi wakhe iphothifoliyo, ibhulogi, usethe imipheme yamakhasimende futhi ungeze imisebenzi eminingi ngaphakathi kwamathuluzi. Uma kukhulunywa ngezinsizakalo ezikhokhelwayo, cabanga ngakho I-Zenfolio futhi LaunchCapsule.com.

Futhi, ungakhohlwa ukuthi kukhona enye inketho: esikhundleni sokwenza ngokwakho, ungaqasha uchwepheshe ukuthi akwenzele isiza. Vele uqiniseke ukuthi uzokwazi ukuthuthukisa isiza sakho ngokwakho njalo lapho udinga khona.

7. Gcina ubudlelwane obuhlala buhlaza namakhasimende akho

Njengoba ngishilo ngaphambili, kubaluleke kakhulu ukuthi uhlale uxhumene namakhasimende akho wangaphambilini. Njengoba sebejwayelene nawe kanye nezinsizakalo ozihlinzekayo, qiniseka ukubazisa ngemikhiqizo emisha noma ukunikezwa okukhethekile onakho, njengezipesheli zesizini kumahlumela ezithombe. Ungakhohlwa ukubathumelela amanothi “ngiyabonga” ngemuva kweseshini yesithombe sakho nomyalezo wokuzalwa ojabulisayo ngezinsuku zabo zokuzalwa (noma ngabe i-Facebook kumele ikukhumbuze ngakho). Noma bengeke badinge izinsizakalo zakho nganoma yisiphi isikhathi maduzane, kunethuba elikhulu lokuthi bazotshela abangane babo nezihlobo ngawe uma behlabekile ngomsebenzi wakho. Ngale ndlela ukukhuluma ngomlomo kungakusebenzela.

Ngaphezu kwakho

Ngiyethemba le ndatshana ilusizo kuwe. Sicela, wabelane nathi ngamathiphu akho wokuthi ungaqala kanjani ibhizinisi lakho lokuthwebula. Futhi, uma ukujabulele ukufunda le ndatshana, qiniseka ukuthi wabelana ngayo ezinkundleni zokuxhumana.

UNancy, umbhali walokhu okuthunyelwe, ungumbhali we-freelance ozithandayo ne-blogger. Ubhala amathani wezindatshana ezikhuthazayo ezithombeni nasekuklanyeni iwebhu, ngaphandle kokuthi ungusomnotho ngemfundo. Uyakujabulela ukufunda, ukufunda i-SEO nokulahlekelwa yingqondo yakhe ngenxa yamabhayisikobho aseFrance. Ungahlola ibhulogi yakhe yezithombe I-Photodoto bese umlandela Twitter.