Izizathu Ezi-5 Awudingi Ukuba Umkhiqizo Wakho Wezithombe

I-athikili elandelayo yokubeka uphawu uphawu nguDoug Cohen, ongumnikazi wesitudiyo sokuthwebula izithombe amamayela ambalwa ukusuka ekhaya lami. Uyayithanda ingosi yokuxhumana nabantu futhi unombono oqinile, okuphambene nalokho okushiwo ngochwepheshe abaningi, ngokubeka ibhizinisi lakho uphawu. Ngemuva kokufunda, sazise imicabango yakho "ngokuba ngumkhiqizo wakho" esigabeni sokuphawula.

Ngilandela inombolo ye- abantu ku-twitter engimhlonipha kakhulu - abaningana babo babhale izincwadi zokumaketha nezokuxhumana engizilingisile. Kunesihloko esisodwa engingavumelani ngaso njengoba sihlobene naso isitudiyo sethu sezithombe.

Ongoti bathi nini Tweeting, ukubhuloga, ukuthumela ku-Facebook noma umele ibhizinisi lakho lokho wena ungumkhiqizo wakho futhi kufanele uzimele ngaleyo ndlela. Isibonelo, iningi lama- "social media gurus" ligcizelela isithombe sakho sephrofayili se-twitter ukuthi nguwe - hhayi uphawu. Izizathu ezimbili ukuthi abantu bathanda ukuba nezingxoxo nabantu hhayi ama-logo, nalokho wena yilokho okuhlukile ngomkhiqizo wakho. Ngiyavuma nokuthi lokhu kusebenza kumikhiqizo eminingi. Kepha ngemuva kokucabangisisa ngesitudiyo sethu sezithombe, angiqiniseki. Futhi uma ngingaqiniseki ngathi, khona-ke ngiyasola ukuthi le ndlela ayifanele wonke umuntu. Ngikweleta ubuciko obuguqukayo becebo lokuxhumana nabantu ukuthola i-counterpoint laphaya futhi ngithole impikiswano enempilo.

Nazi izizathu ezi-5 ngenhlonipho engavumi ukuthi kufanele ngibe "ngumkhiqizo."

1) Angiyena umkhiqizo.  Angiyena nje. Yebo ngihlukile futhi no-Ally, engihlanganyela naye ebhizinisini, naye unjalo. Senza umkhiqizo wethu ukhetheke, kepha singabantu, hhayi imikhiqizo. Sithumela i-tweet njengo @frameablefaces futhi ngiphinde ngitwitter njenge @ nhlanhlamkhize10. Ukuphila kwami is futhi akunjalo Ubuso obuhlelekile. Kusho lukhulu kimi, kepha akusikho konke kimi. Ngidinga ukuba nobuntu bami uqobo ngaphandle komkhiqizo wami - kunempilo. Ama-tweets we-Frameable Faces anokuqukethwe okuhambelana nesitudiyo sethu nomphakathi wethu. Ama-tweets kaDoug Cohen amayelana nemidiya yezokuxhumana, ibhola, umculo, umlando, kanye namaFaceable Faces, kanye nanoma yini enye engaba semqondweni wami - ingqondo kaDoug Cohen.

2) Abantu empeleni bathanda imikhiqizo.  Empeleni ngicabanga ukuthi abantu abaningi bathanda ama-brand, ama-brand wendawo ikakhulukazi. Abantu bathembekile kumikhiqizo abayithandayo futhi bathanda ukuthuthukisa leyo mikhiqizo. Abaningi bathi bakhetha ukukhuluma nokuxhumana nabantu ikakhulukazi ku-twitter, kepha ngiyabonga lapho uphawu luphendula futhi ngiyabona uma kungumuntu wangempela. Lokho kusho kimi ukuthi lo mkhiqizo wenze iphuzu lokuqoka abamele kahle ukuxhumana nokulalela abalandeli babo. Uma ngihlala ngiphakamisa futhi ngiphinda ngiphinda ngithumela umuntu enginomuzwa wokuthi kungaba nzima. Angizizwa ngaleyo ndlela kakhulu uma ngithuthukisa / ngithumela kabusha uphawu. Uma ngithanda umkhiqizo, ngumkhiqizo engifuna ukusakaza ngawo umlomo - into yokudla engiyithandayo, isitolo - kungenzeka ngingalazi igama lomnikazi webhizinisi futhi angidingi njalo.

3) "Ithimba, Ithimba, Ithimba."  Lawa kwakungamazwi abakhulu Umqeqeshi webhola laseMichigan uBo Schembechler. Siyiqembu. Izicoco azinqobi ngumdlali oyedwa emdlalweni weqembu. UTom Brady akaphumeleli ama-Super Bowls ngaphandle kwe-lineman ukuvimba yena, abamukelayo ukuze babambe ibhola, begijimela emuva ukuyiphatha, ukuzivikela ukumisa elinye iqembu, abaqeqeshi abaqeqeshayo, njalonjalo. UDoug Cohen akabona ubuso obuhlelekile, no-Ally Cohen naye akayena. Awusoze wabubona ubuso bukaTom Brady kwizigqoko zokuzivikela ezi Patriots (yize lokho kungasebenzela isisekelo sabalandeli besifazane). I-logo yabo iyabonakala futhi imele umkhiqizo wabo. Izinhlobo eziningi zesiko lakudala zokumaketha kungenzeka ukuthi zifile nje (ukukhangisa kokuthile okubizwa nge- “Yellow Pages” kuza engqondweni) kepha uphawu oluhle nelogo enhle kusabalulekile ngombono wami. Uphawu lwePatriots seluzomela ukugqama kweqembu futhi sifuna ukuthi ne-logo yethu yenze okufanayo.

4) Imithetho ye-Blanket ayisebenzi kuwo wonke amabhizinisi lapho usebenzisa imithombo yezokuxhumana ukwakha uphawu.  Lokhu empeleni kusebenza njengesikhalazo, ngoba ngiyavuma ukuthi "ukuba ngumkhiqizo" kusebenza kwabanye abantu. Uma wenze ifayela le- phuma kuwe nakubantu bakho futhi ziyefana kakhulu ke kuyasebenza. Noma kungicasula nje, u-Oprah ukweqisa lokhu ngokuvela esembozweni sawo wonke amaphephabhuku wakhe futhi okusebenzela umkhiqizo wakhe. Ungumkhiqizo futhi abalandeli bakhe bayakuphendula lokho. Lokhu kungasebenzela isitudiyo somthwebuli ngamunye uma isikhalazo siyisitayela nombono wobunye. Izindlela ezahlukahlukene ekugcineni zisebenzela amabhizinisi ahlukene. Sethemba ukuthi uzokwazi ukuthi yini esebenza kangcono ebhizinisini lakho.

5) I-Frameable Faces Photography imayelana nomphakathi.  Kungazwakala kushisa kepha sisho khona. Yebo mina no-Ally sinokuthile okukhethekile ndawonye, ​​futhi sikulungele ngempela esikwenzayo. Ngiyakwazi lokhu. Kepha sifuna ngempela ukugxila ku- #frameables - amaklayenti ethu. Isitudiyo sethu sisegcekeni enkantolo ye-Orchard Mall enkabeni yeWest Bloomfield. Imvamisa kuyindawo yokubuthana njengoba kuyisitudiyo sokuthwebula izithombe futhi yindlela esasiyicabanga ngayo kwasekuqaleni. Abantu bayama baxoxe futhi amaklayenti ethu azana. Indlela yethu yokuphila iyindlela yokuphila. Kumayelana nokuhleleka - ukuphila impilo ongafuna ukuyithatha nokuyikhombisa emhlabeni odongeni. Yebo kumayelana nami no-Ally ngoba yindlela esiziphilisa ngayo, kepha abantu bethu bayindwangu nezinkanyezi zesitudiyo sethu.

Ucabangani? Ngabe umele umkhiqizo wakho ku-twitter, facebook noma kwamanye amapulatifomu ane-logo noma isithombe sakho? Ngabe "ukuba ngumkhiqizo" kuyakusebenzela?

UDoug Cohen ungomunye wabanikazi be- Izithombe Ezihlelekile Zobuso nonkosikazi wakhe u-Ally e-Orchard Mall eWest Bloomfield, MI. U-Ally ungumthwebuli wezithombe noDoug ongusomabhizinisi necebo lezokuxhumana. UDoug ubonisana namanye amabhizinisi ezinkundleni zokuxhumana kanye nenkampani ebizwa ngeSmart Savvy Social futhi ucula eqenjini le-rock elibizwa ngeDetroit Stimulus Package.