ICanon yabelane ngothando lwayo lwemfashini ngesikhathi seLondon Fashion Week

UCanon wayengumxhasi osemthethweni weLondon Fashion Week kanye neLondon Fashion Weekend, futhi wasebenzisa leli thuba “ukugubha amandla esithombe kwezemfashini”.

UCanon ubesayine isivumelwano sokuba ngumxhasi osemthethweni wemicimbi eminingana yemfashini eyenzeka eLondon. Le nkampani ihlangene nabathwebuli bezithombe abangochwepheshe, abatshela izindaba zabo ngokuthi kunjani ukuba ngumthwebuli wezithombe zemfashini.

Ikhamera engenazibuko yeCanon EOS M isetshenziswe yinkampani ukukhuthaza imikhiqizo yayo yezithombe ngesikhathi seLondon Fashion Week 2013.

ICanon igubha amandla wesithombe emfashinini

The IVeki Yemfashini laseLondon senzeka phakathi kukaFebhuwari 15 no-19, ngenkathi i- ILondon Fashion Weekend kwenzeka phakathi kukaFebhuwari 21 no-24. Inkampani isebenzise la mathuba ukubuza abasiki bengqephu, abaculi abaphambili abenza le micimbi yenzeke.

Umqambi waseBrithani UHenry Holland uthe ukujabule kakhulu ukusebenzisana neCanon, okwenze isithombe semiklamo yakhe kule sizini. Ubuchwepheshe obusha bokuqagela obuvela enkampanini banconywa ngumqambi.

Umthwebuli wezithombe zemfashini nomenzi wamafilimu UClive Booth uthe ukholelwa ukuthi iCanon inyusa izinga kuzo zonke izinkampani ezisebenza ngemifanekiso yedijithali, ngenxa yamazinga ayo asezingeni lama-stills nama-movie.

Ngokwengeziwe, uCanon wenza izingxoxo nababhlogi bezemfashini, kufaka phakathi U-Andy Torres, ophethe ibhulogi elidumile le-StyleScrapbook.

Abanye abaklami ababambe iqhaza kwiLondon Fashion Weekend babekhona UDavid Koma, uHolly Fulton, noMichael van der Ham. Bonke bazakhela awabo “amabhuku okubukeka” futhi bawaphrinta ngosizo lwabaphrinta beCanon. Amaqoqo azosetshenziswa emasontweni ezemfashini azayo eYurophu.

Inhloko yeCanon ijabule ngomphumela

Umphathi Wezokuxhumana eCanon eYurophu, Middle East, nase-Afrika wengeze ngokuthi ukuba ngumxhasi osemthethweni kubeka ingcindezi enkulu enkampanini ngoba idinga ukunikeza izixazululo ezisebenzayo kubathwebuli bezithombe nakubaklami.

Kodwa-ke, uJames Leipnik uthe lokhu kuvumele inkampani yaseJapan ukuthi yabelane ngothando lwayo "lwamandla esithombe" ngenxa yezithombe "ezinamandla" ezithathwe ngemishini yeCanon.

Bekuyindawo enhle yokwenza lokho, njengoba izivakashi ezingaphezu kwezinkulungwane ezinhlanu zibambe iqhaza emicimbini futhi imikhiqizo yenkampani ithole ukuvezwa okuningi.

Wonke amavidiyo angabonakala ku-akhawunti ye-YouTube esemthethweni ye- ICanon Yurophu.