Izindlela ezihamba phambili zokuthuthukisa iphothifoliyo yakho eku-Photography eku-2014

Izindlela ezihamba phambili zokuthuthukisa iphothifoliyo yakho eku-Photography eku-2014

Lona unyaka. Unyaka ozovula lelo kona lebhizinisi bese uthola iphothifoliyo yakho eku-inthanethi ibonwe. Lezi zinyathelo ezibalulekile zizokusiza ukusetha izisekelo zakho, ukugqamisa umsebenzi wakho ukuze ubuciko bakho bukhanye, futhi kusize izithombe zakho zifinyelele emehlweni alungile.

1. Yenza Uhlelo

Kocwepheshe abanolwazi, kungahle kube yisikhathi sokuphinda uvakashele ibhizinisi lakho lokuthwebula futhi uhlaziye okukusebenzele noma okungakusebenzelanga esikhathini esedlule. Lapho ezinye izinto zingadinga ukuvuselelwa noma ukusikwa ngokuphelele, amathuluzi namasu amasha webhizinisi lokuthatha izithombe angathatha indawo yawo. Unyaka wezi-2014 kufanele ube ngowokuzama ukuhambisana nezinga elihehayo lentuthuko kwezobuchwepheshe, ukuthola amathuluzi amasha angasiza umugqa wakho ophansi, nokunikeza ibhizinisi lakho iWebhu. Ushintsho olungcono lwe-2.0.

Uma ungenayo iwebhusayithi yephothifoliyo yezithombe, lokho kufanele kube yindawo yokuqala yohlelo lwakho olusha. Bese uzibuze, iwebhusayithi yakho ikusiza ukufeza izinhloso zakho zebhizinisi nezokumaketha? Phinda ubuke ukuba khona kwakho ku-inthanethi. Cela abangani noma osebenza nabo ukuthi bakunikeze ukuhlolwa kwamabhuku. Futhi shintsha amapulatifomu uma ungajabule ngendlela izinto ezibukeka ngayo. Mhlawumbe shintsha ekubeni uzenzele wena ngokwakho usebenzise umakhi wewebhusayithi oyisikhwama sephothifoliyo. Okuhle kakhulu laphaya kuzokunikeza konke okudingayo - kusuka ekusebenziseni i-search engine optimization (SEO) nokwakhiwa kwewebhu okuphendulayo kuya kumakhono we-e-commerce nemidwebo yezithombe emangalisa.

Enye into ezuzisayo ongayifaka kuhlelo lwakho ukwazisa amakhasimende. Phatha amakhasimende akho njengegolide. Ayengobani amaklayenti akho aphezulu ayi-10 ngonyaka odlule? Bathumele inothi ucela ukumemeza okuncane - noma into elula njengeLike ku-Facebook, noma ukudlulisela incwadi yakho kumngani kungahamba ibanga elide. IZwi lomlomo liyithuluzi eliyigugu futhi imithombo yezokuxhumana ukuthi bangaki abantu abaxhumana kakhulu kulezi zinsuku.

Ugcine nini ukufinyelela kumakhasimende wangaphambili futhi ubabuze ngehlumela elisha? Ukugudluza okuncane kungaba yikho konke abakudingayo. Xhumana nge-imeyili, okuthunyelwe kwezenhlalo, noma ubeke amazwana bese ubona ukuthi kukuthathaphi. Ku-2014 cabanga kanzima mayelana nemikhuba emihle yokuthengisa nge-imeyili nokuthi ungaqala kanjani ukuxhumana nezethameli zakho nge-imeyili.

Uma ungumuntu omusha embonini, kungahle kube yisikhathi sokuthi unciphise izinto phansi futhi uthole i-niche yakho. Ukumaketha okuhlosiwe kunenzuzo ephakeme kakhulu, futhi kunamathuluzi amaningi atholakalayo wokukusiza ukukhomba nokufinyelela emakethe efanele.

Yini i-niche yakho? Lokhu kungaba nzima ukubethela abanye, kepha kuyisinqumo esibalulekile okufanele sisithathe. Kungase kudingeke ukuthi ukhulume ngalokhu. Yidla isidlo sasemini nomngani wakho ukuze nixoxe ngakho. Bhala konke bese ukhipha isithombe sakho. Bese ubloga ngakho - yiba "umholi ocatshangwayo" endaweni yakho ye-niche futhi ingakhokha kakhulu. Futhi vumela umsebenzi wakho wenze isipele umlayezo wakho.

2. Hlela

Kubathwebuli bezithombe abaningi, lesi yisithiyo esikhulu kunazo zonke. Ngomsebenzi omningi ongakhetha kuwo, unquma kanjani ukuthi iziphi izithombe ozoziveza? Uma usebenza nemidiya eminingi, uyihlukanisa kanjani konke?

Futhi, funa umuntu akusize ukwenze konke - umngani, osebenza naye, umlingani, umama wakho. Umuntu omethembayo ozokunikeza izeluleko eziqotho futhi akugcine ugxile. Ngemuva kwalokho khipha ingcindezi yokuthi ungakwenza kanjani konke kubukeke kungongoti online ngokusebenzisa insiza yephothifoliyo. Kuningi ongakhetha kukho nokuthile ngesabelomali ngasinye. Lezi zingosi zikusiza ukuthi wenze konke okusemandleni akho, kusuka ku-SEO kuye ekutheni uwuthengise kanjani umsebenzi wakho. Futhi ngezinketho ezinjengekhomishini yokuqinisekisa isithombe samahhala online, amakhasimende angabuyekeza futhi a-ode izithombe azifunayo ngqo kuwebhusayithi yakho. Ngokushesha, kalula nangendlela efanele.

3. Yenza i-SEO yakho ihleleke

Abantu abakwazi ukukuqasha uma bengakutholi futhi i-SEO ingasiza. Ungavali noma wesatshiswe yile nkulumo. Iwebhusayithi yephothifoliyo eku-inthanethi ingenza konke kungabi nalutho.

Ukuze uthole imiphumela emihle, sebenzisa uhlelo olungasebenzisi i-Flash. Ngokungafani namaphothifoliyo weFlash, amasayithi asuselwa ku-HTML akwenza ukwazi ukudala iwebhusayithi esebenza kahle kakhulu, kufaka phakathi ama-URL enjini yokusesha, amathegi ayingqayizivele we-meta, nokuqukethwe okukhasa. Usebenzisa okuqukethwe okuyingqayizivele okubekwe kahle ekhasini futhi kusebenzisa amagama angukhiye akhethwe ngamasu, ungashayela ithrafikhi kumakhasi athile futhi wakhe izixhumanisi ezingenayo ezingaphezulu kwekhasi lakho eliyisiqalo kuphela.

Futhi qiniseka ukuthi uma usuthole iklayenti elizoba khona kuwebhusayithi yakho, kunenhloso ecacile okufanele bayifinyelele. Kungakhathaliseki ukuthi ubhalisela i-newsletter yakho, ukugcwalisa ifomu lakho lokuxhumana, noma ukuthenga ukuphrinta, iwebhusayithi yakho kufanele ibe nezingcingo ezicacile ezenzweni ezisiza izivakashi ukuzulazula isayithi lakho nokuqedela umgomo.

Uma ufana nabathwebuli bezithombe abaningi futhi iningi lebhizinisi lakho lingelesendaweni, isikhathi-ke manje ukuthi samukele i-Google +. Izilinganiso zenjini yokusesha zendawo zibalulekile ebhizinisini lendawo, futhi ikhasi lebhizinisi le-Google + elenziwe kahle kulapho udinga ukuqala khona.

3. Thola Social

Uma u sebenzisa i-Facebook, i-Pinterest, i-Tumblr noma enye ingosi yokuxhumana nabantu - SEBENZISA LABO. Kwenze umkhuba ukungena ku-inthanethi njalo ukuze uhlale usesikhathini futhi ukhulume nganoma yikuphi ukukhushulwa noma imicimbi ekhethekile oqhubeka nayo. Kepha futhi yenza imibono bese uzibandakanya lapho amaklayenti akho ekhona. Inothi yesikhumbuzo esithombeni somshado wekhasimende lingaholela ekudubuleni kokukhulelwa. Ukuphawula kuyindlela enhle yokuthola igama lakho laphaya nokusiza ukushayela ithrafikhi kusayithi lakho.

Buyekeza amasayithi afana ne-Yelp ne-Google + anikela ngolwazi oluningi kubathengi futhi, futhi, abathengi bathembele kakhulu kuzibuyekezo namazwana abawanikezayo. Ngena lapho, zibandakanye, ubuyekeze umsebenzi womngani wezithombe noma uncoma isithombe somuntu ongamazi. Lezi zingosi zivame ukukuvumela ukuthi wakhe iphrofayili ecebile yomsebenzisi futhi ngokuchofoza okukodwa ungaheha i-gig yakho elandelayo.

Njengoba amakhasimende ethembele kusesho lwewebhu cishe kulezi zinsuku kuphela, ukuba khona oku-inthanethi okuqinile kuyindlela ehamba phambili - futhi kwesinye isikhathi elula - yokuqashelwa. Ukusesha okukodwa okusheshayo kwe-Google kuzokutshela lokho! Sekuyisikhathi sokwamukela itekhnoloji yakho yangaphakathi bese uqala ukugqoka izigqoko ezimbili - umthwebuli zithombe okhokhelwayo, nomkhangisi we-Intanethi.

UJulian Dormon ungumsunguli we IBigBlackBag, egxile kumawebhusayithi aklanywe ngobungcweti, obuciko, alungele abathwebuli bezithombe, abaculi, nabanye ochwepheshe bezobuciko. Ungumthwebuli zithombe oyizimfundamakhwela nosomabhizinisi osezingeni eliphezulu onothando lwazo zonke izinto ezinhle.