Ingxoxo Yomthwebuli Wezithombe: Laura Novak

Ngijabule ukukuletha eduze photographer professional, ULaura Novak. Wakhe ibhizinisi eliphumelelayo lokuthwebula izithombe eminyakeni eyishumi eyedlule futhi usenabise ekubeni nezitudiyo ezi-10 zezithombe ezinabathwebuli bezithombe abayi-2. ULaura uyakhuthaza futhi ugcwele imibono nezeluleko eziwusizo kubathwebuli bezithombe abasha nabanolwazi. Sicela ufunde futhi ujabulele ingxoxo.

Buza imibuzo yakho esigabeni sokuphawula kubhulogi lami.

ULaura uzophinde avele futhi aphendule imibuzo evela kubafundi. Ngakho-ke uma unokuthile ofuna ukukwazi ngebhizinisi, ukuthwebula izithombe, noma ngomsebenzi wakhe nokuhlangenwe nakho kwakhe, vele ubuze…

Sitshele okuncane ngawe, ngomndeni wakho, njll.

Ngihlala eWilmington, eDelaware nomyeni wami uJohn kanye nemidlwane yethu emibili yokutakula u-Art noGertie. Siyathanda ukuhamba, futhi sichitha isikhathi nemindeni yethu nabangane. Ngiyayithanda i-yoga, ukuzivocavoca nabangani, ukuthenga izinto zasendulo nokupheka.

Uhlobo luni lokuthwebula olwenza kakhulu? Futhi yini oyijabulela kakhulu futhi ngani?

Ngaqala ikakhulukazi ngithwebula imishado, ngisiza umthwebuli wezithombe zomshado ekolishi ngenkathi ngihlala endaweni yaseBoston. Ngemuva kwekolishi ngasuka eBoston ngaya eDelaware futhi ngaqala ibhizinisi lami lokuthwebula izithombe njengomthwebuli zithombe womshado futhi ngabathanda bonke abantu abahle engangihlangana nabo kulolo hambo. Ngemuva kweminyaka embalwa, amaklayenti ami omshado aqala ukuba nezingane futhi angicela ukuthi ngithwebule izingane zabo futhi kungaleso sikhathi lapho ngathandana kakhulu nezithombe zezingane. Kusukela lapho, bengilokhu ngithwebula izithombe zemishado embalwa nezingane eziningi - futhi manje sengibhuka imishado embalwa engiyikhethayo ngonyaka futhi ngigcwalisa kakhulu ikhalenda lami nemindeni.

Iyiphi ingxenye eyinselele kakhulu ngokuba ngumthwebuli zithombe wakho?

Kimi ingxenye eyinselele kakhulu ihlala iza nemibono emisha yokudala, imikhiqizo nezindawo ezenza amakhasimende ami ajabule unyaka nonyaka. Ngihlala ngihlola indawo njalo lapho ngiphumile ukuthola izindawo engicabanga ukuthi imindeni engiyithwebulayo ingathanda. Abantu abangiqashayo balindele okuphezulu kakhulu ngakho ngihlala ngicabanga ngezindlela engingakwazi ukudlula okulindelweyo. Izolo nje ngibe nokubonisana kwangaphambilini kathathu lapho iklayenti ngalinye lithe “Anginaso isiqiniseko sokuthi uzolikhipha kanjani ikhadi leHholide osenzele lona ngonyaka odlule.” Khuluma ngenselele! Ngiyayithanda kodwa, ngoba ingigcina ukuthi ngingabi nesithukuthezi ngobuciko.

Chaza isitayela sakho sezithombe? Usithuthukise kanjani isitayela sakho?

Isitayela sami sikhuthazwe kakhulu wumndeni engiwuthwebula ngaleso sikhathi - ngakho-ke ngingasho ukuthi isitayela sami sixhunyiwe. Kubaluleke kakhulu kimi ukuba khona ngezikhathi zesithombe, ukuletha inhliziyo nomphefumulo wami esimisweni futhi ngixhumane nesihloko sami bese ngixoxa indaba yobudlelwano babo. Ngiyathanda ukwenza izithombe ezikhuluma ngendaba yokuthi umuntu ungubani, izithombe engizithandayo kakhulu kuvame ukuba ngamakhasimende engiwazi isikhathi eside ngoba ngiba nobudlelwano nengane bese ngiyaxhumana ukuthi bangobani ngesithombe. Ngiyayithanda lapho iklayenti lithi "wow, leyo SO ingane yami." Kimi, inqubo yokudala yokuthola isithombe esihle ngumzamo wokubambisana phakathi kwami ​​nendaba.

Ngizothi ngithuthukise isitayela sami hhayi ngokubheka amabhulogi abanye abathwebuli bezithombe noma ukukhathazeka ngokwenziwa abanye abantu. Ngithuthukise isitayela sami ngokwakha ubudlelwano obuqinile namakhasimende ami futhi ngakhuluma nawo ngokuhamba kwesikhathi ngokuthi yini ebamelela kangcono kakhulu ngokuthwebula izithombe. Amakhasimende ami angikhuthaza ngaphezu kwanoma ngubani omunye ukudala izithombe ezihlukile futhi ezinenjongo.

Wenza amaseshini amangaki ngenyanga? Ngabe uzizwa ufuna umsebenzi omningi noma umatasatasa ngaphezu kwamandla akho.

Ngithwebula cishe amaseshini ayi-100 ngonyaka, cishe ingxenye yawo yenzeka ekwindla. Lokho kulungile kimi! Ngiyayithanda leyo nombolo - kunabantu abathile abathwetshulwa minyaka yonke kanti abanye engizobabona njalo ngeminye iminyaka futhi kumnandi njalo ukuthola umndeni. Izingane zikhula ngokushesha okukhulu, kuyajabulisa lapho ngithola ithuba lokuba yingxenye yefa lomndeni. Ubusika yisikhathi esihle sokuphumula futhi ujabulele uhlelo oluhamba kancane. Umkhiqizo wami ohlotshaniswa nawo, obizwa ngokuthi isidleke esincane, unezindawo ezimbili zokudayisa, abasebenzi abayisishiyagalombili, futhi uzothwebula izithombe ezingaphezulu kuka-600 zomndeni kulo nyaka ukuze lokho kungigcine ngimatasa kakhulu - ukuhlinzeka ngobuholi, ukuqondisa izinto, ukwesekwa kwezobuchwepheshe nanoma yini enye abadinga usizo ngayo. Ngithanda ukulinganisela phakathi kokuqhuba ibhizinisi ngezithombe ezincane zesidleke, kanye nokuba nendawo yokudala enezikhathi zami zobude ngaphansi kwezithombe ze-laura novak.

Chaza usuku olujwayelekile empilweni kaLaura Novak?

Imvamisa ngiya ku-yoga into yokuqala ekuseni, bese ngifika ekhaya, ngihlanganyele nezinja zami nomyeni wami bese ngiphendula ama-imeyili ngenkathi ngibuka izindaba. Ngizongena estudiyo saseWilmington cishe nge-9ish futhi ngibe neseshini yezithombe, ngizokhetha izithombe ezivela kuseshini yangaphambilini bese ngidlulisela ukuhlela kumphathi wethu wokukhiqiza. Ngingahle ngenze umsebenzi othile wokuphatha, ngibheke ezezimali zethu (nginamamethrikhi ansuku zonke engiwabuka nsuku zonke), noma ngisebenza ekukhangiseni kwethu. Ngemuva kwalokho ngizoba nesidlo sasemini nomngani wami noma engisebenza naye bese ngiya e-PA yethu indawo encane yesidleke ntambama (cishe isigamu sehora). Imvamisa ngiphendula imibuzo futhi ngifundise abathwebuli bezithombe laphaya isikhashana, ngenze okuthile, ngibe nemihlangano noma ngiqede usuku ngeseshini yezithombe. Ngiyayithanda nsuku zonke.

Yisiphi isikhathi sakho esesabekayo njengomthwebuli zithombe?

Ngenkathi ngithwebula izithombe zemishado, ngake ngabambeka kulifti yezimpahla ngiletha igiya lami kahle ngesikhathi kuqala ukwamukelwa. Lokho bekungasiso isikhathi esimnandi! Bengingakhathaleli kangako ngokubambeka, kepha ngangizesaba izikhathi ezingekho engangiqashelwe ukuzithwebula. Umnyango wezomlilo wafika, sakhululwa, futhi umakoti akazange azi! O wami… Nginesiqiniseko sokuthi wonke umuntu othathe izithombe zemishado unezindaba ezifana nalezi.

Ithiphu ithiphu yakho ehamba phambili yokuthwebula izithombe?

Kubaluleke kakhulu kimi ukuba khona ngezikhathi zesithombe, ukuletha inhliziyo nomphefumulo wami esimisweni futhi ngixhumane nesihloko sami. Izingane ziyazi lapho uzihlekisa nje, noma uma unendaba ngempela. Zinembile kakhulu. Ngaso sonke isikhathi lapho ngiphuma, noma ngabe ngimatasa ngempela, ngiyazama ukuqinisekisa ukuthi ngicabanga ngokuhlukile ngesithombe esingangiphonsela inselelo futhi silethe ukwaneliseka emphefumulweni wami wokudala. Ngijwayele ukweluleka abathwebuli bami bezithombe ukuthi badubule okungama-90% ngokungaguquguquki futhi bahlangabezane nokulindelwe ngamakhasimende, bese bethatha u-10% wezithombe ongaqiniseki ukuthi zizophuma yini, okuyizibhamu eziyingozi okufanele uzithathe (ngokombono wobuciko) futhi lokho kukuphonsela inselelo ngobuciko.

Yini ithiphu yakho yokucubungula okuhamba phambili?

Qasha abantu abazosiza! Lapho uqala ukuqala, kuyaqondakala ukufuna ukwenza yonke into ngokwakho - futhi ngicabanga ukuthi yingxenye ebalulekile yenqubo ukuze ufunde ukuthi uqeqesha kanjani abanye. Zilungiselele amahora nezinselelo ezingaletha lokhu empilweni yomuntu siqu. Kepha ngokushesha lapho ukwazi khona, qiniseka ukukhipha usizo nokuqasha usizo njengoba lokhu kungukhiye wokukhulisa inkampani ephumelelayo. Zibuze, yimiphi imisebenzi engakhishelwa ngaphandle futhi ingabe leyo misebenzi ifanele isikhathi sami ngempela? Njengomnikazi webhizinisi kufanele ngabe wenza imisebenzi ekhokha kakhulu ngehora njengokuthatha izithombe, ukumaketha, isu namasu okuthengisa. Ngicabanga ukuthi kuyasiza ukuqonda kahle ukuthi yini efanele isikhathi sakho, nokuthi yini okungafanele.

Elinye icebo ngukutshala imali ubuchwepheshe obuzokwenza impilo yakho ibe lula - Izenzo ze-MCP bayisibonelo esihle salokhu. Akunasizathu sokuzabalaza nge-Photoshop noma i-Lightroom, kunezenzo eziningi kakhulu nezifundo zokukusiza.

Nazi ezinye zezithombe zami ku-MCP Magic Blog Amabhodi.

Yini ithiphu yebhizinisi lakho engcono kakhulu yabathwebuli bezithombe abasanda kuqala ibhizinisi?

Ukuba usomabhizinisi akulula, kepha kuyavuza futhi kuveza ukwaneliseka okukhulu. Kunezikhathi eziningi ezijabulisayo, kanye nezikhathi ezicindezelayo, futhi indlela ungazihlelela yona ngokwakho ngokuthatha izinyathelo zokuqala zokuhlela. Ngaphambi kokufika kude, ngicabanga ukuthi kubalulekile ukusebenzela abathwebuli bezithombe abahlukahlukene futhi ngidwebe inani eliqinile lolwazi olusebenzayo lokuthatha izithombe kanye nesipiliyoni endaweni yobungcweti. Kuthatha amakhono womabili womsebenzi, njengokuphatha izimo ezinzima noma ikhasimende, kanye namakhono wezobuchwepheshe wokuthwebula izithombe, ukuba ngumthwebuli zithombe ophumelelayo. Ukunqamulela kule ndawo kuzodala ukucindezeleka okukhulu okungagwenywa ngokumane ube nolwazi.

Ngikholelwa impela ukuthi isinyathelo sokuhlela ibhizinisi abantu esiqaqa yiso esibaluleke kunazo zonke. Ngemuva kokukhuluma nokufundisa amakhulu wabathwebuli bezithombe, ngithola ukuthi lapho ngiqala ibhizinisi abantu abaningi bafuna ukugxumela esigabeni sokuqalisa sebhizinisi bese behlangabezana nezinkinga. Bafuna ukuthenga amagiya, baqale ukukhangisa, noma babhale ku-twitter ngaphandle kokwazi ukuthi amakhasimende abo angubani nokuthi bafuna ukufinyelela kanjani kuwo. Le misebenzi, yize ilusizo, kufanele ibe ngumphumela wokuba nohlelo lwebhizinisi kepha akuyona uhlelo lwebhizinisi uqobo lwayo. Ukuqala ibhizinisi ngaphandle kohlelo lwebhizinisi kufana nokuhamba ngemoto uye endaweni ofuna ukuya kuyo ngaphandle kwemephu yomgwaqo (noma uhlelo lokuzula). Ungahle ufike lapho, noma ungafiki lapho, kepha kulula kakhulu futhi akubizi kakhulu uma unendlela eqondile.

Uma lisetshenziswe kahle, uhlelo lwakho lwebhizinisi luzoba ukukhanya kwakho okuqondisayo njengoba uqala uhambo lwakho. Esikhundleni sokucindezela ngemibuzo evelayo lapho kusetshenziswa isu lamabhizinisi elifana nokuthi “kufanele ngabe ilogo yami ibukeka kanjani? Kufanele ngikhangise kuphi? Kufanele kube yini intengo yami ?, ”uhlelo lwakho lwebhizinisi luphethe izimpendulo eziqonde ngqo kumbono wakho, izinhloso, imakethe okuqondiswe kuyo, kanye nesu lezezimali. Iningi labantu engikhulume nabo ezindaweni zami zokusebenzela (abesifazane ikakhulukazi) bawela ezithombeni ngengozi futhi abanalo ngempela uhlelo lokuthi bazokukhokhisa ini, bazowathola kanjani amakhasimende, izobiza malini thatha ukuqala nokuthi bangaqala nini ukuthatha umholo. Lapho-ke abathathwa ngokungathi sína kakhulu ngabalingani babo noma imindeni futhi bayacasuka noma bakhungatheke okwenza ingxabano. Kuhle ngaso sonke isikhathi ukusungula okulindelwe kusengaphambili - ngokwakho kanye nawo wonke umuntu empilweni yakho!

Yini ithiphu yakho yamanani enhle kakhulu yabathwebuli zithombe?

Intengo ngumsebenzi webhizinisi okunzima ukuwuguqula uma usudume ngaphakathi kwebanga elithile. Ngicabanga ukuthi umgibe ovamile ukubheka emakethe yakho, bese uzitshela ukuthi “izinkumbulo eziyigugu zikukhokhisa u- $ 1500 ngomshado, futhi anginalo ulwazi oluncane kunazo kodwa umsebenzi wethu ubukeka ufana ngakho kufanele ngikhokhise u- $ 1200.” Lapho ukhetha leyo ntengo, awugcini nje ngokuthatha isinqumo sokuthi uzobiza malini ngalowo mzuzu kepha ufundisa amakhasimende akho ukuthi angawazisa kanjani umsebenzi wakho - okuwumphumela wesikhathi eside. Ngokuhlangenwe nakho okufanelekile, ukuqeqeshwa nokuhlela, amanani akho kufanele asuselwe kwizilinganiso zomkhakha wenzuzo futhi asekelwa yimisebenzi yamasu wokukhangisa eheha futhi agcine ikhasimende lakho oqonde kulo.

Yini ithiphu yebhizinisi lakho engcono kakhulu yabathwebuli bezithombe abasunguliwe?

Ngicabanga ukuthi indawo eyodwa evame ukuhambela abantu ngezokumaketha. Kungaba yinto engokwemvelo, lapho kuqala ibhizinisi, ukuthi abathwebuli bezithombe abasha babheke bese bezitshela ukuthi “kulungile, ngakho-ke yini esebenza endaweni yangakithi ngokukhangisa?” Ngemuva kwalokho baphinda ukubukeka nendlela yokusebenza kweminye imisebenzi yezentengiso yabathwebuli bendawo. Kepha lokhu kuphambene ngqo nalokho okuphakanyiswa isu lokumaketha, njengoba indlela ethembisayo yokuphumelela lapho usebenzisa uhlelo lokumaketha ukuzihlukanisa nabancintisana nabo ngenkathi ugxile emakethe yabantu abangasekelwa njengamanje. Lapho abantu bethi "nginyusa kanjani amanani ami ,?" unjalo-ke! Uhlelo oluhle luzokuphoqa ukuthi ucabange ngalezi zinselelo ngaphambi kokuthi kuchithwe imali nesikhathi esiningi ukwenza amaphutha wokumaketha.

Futhi - Phupha kakhulu. Futhi ungavumeli imakethe yakho yamanje ukuthi inciphise ukucabanga kwakho ngokungenzeka. Kuzoba nabantu abaningi abazokutshela ukuthi kungani umbono ungeke usebenze, nokuthi kungani iphupho lakho lingagcwaliseki. Qiniseka ukuthi awuyena omunye wabo.

Usunebhizinisi cishe iminyaka eyishumi manje… Yiziphi ezinye zezifundo ezinkulu kakhulu ozifundile endleleni?

Ngenkathi ngiqala ibhizinisi lami, ngaba nenhlanhla enkulu yokuba ngibe nokuqhuma okukhulu kwenzalo khona lapho. Ngesikhathi ngiqala nganginikela isitayela nendlela eyahluke kakhulu kunalokho abanye ababekunikela. Njengoba ngathola impumelelo ekhula ngokushesha, nganginenkinga yokugcina ikhanda lami ngaphezu kwamanzi nokwenza yonke into yenziwe ingenaphutha. Ngaleso sikhathi kwakuneminikelo embalwa kakhulu eyasheshisa ukuhamba komsebenzi futhi ngabukela phansi inani losizo engangizolidinga ukuqedela imishado engangiyibhukhile. Kwakunezinsuku eziningi ngangizizwa sengathi ngiziyeka mina namakhasimende ami ngokuletha izinto emuva kwesikhathi kunalokho ebengikuthembisile, noma ngenza amaphutha kuma-oda wokuphrinta. Ngemuva konyaka noma ngaphezulu kwalokhu ngaba nengxoxo nami (njengoba kwesinye isikhathi ngivame ukwenza) ngohlobo lwempilo ebengilufuna, nokuthi yini ebengizimisele ukuyidela ngenxa yebhizinisi lami nokuthi yini ebengingazimisele ukuyenza.

Ngabona ukuthi kufanele ngiyeke inkinga evamile yomnikazi webhizinisi ebizwa ngokuthi "akekho ongayenza kahle ngangokunokwenzeka." Ngalesi sikhathi ngabuye ngathuthukisa uhlelo lwami lwebhizinisi ukuze ngifake amanani azongenza ngikhiphe usizo futhi ngiqashe usizo, ngiphinde ngiqale ukufunda ngobuholi ukuze ngibe umphathi omuhle kakhulu engingaba yikho kubasebenzi bami abasha. Umuntu wokuqala engimqashe ngalesi sikhathi ukhule waba yindima ebalulekile empumelelweni kaLaura Novak Photography futhi kusukela lapho ngaqonda isifundo esibaluleke kakhulu sokuqasha usizo nokukhipha imisebenzi. Ngijwayele ukusebenza ngemuva kwesidlo sakusihlwa futhi izimpelasonto zilinganiselwe kakhulu ukuze ngikwazi ukuchitha isikhathi nomndeni wami.

Sitshele ngamabhizinisi akho angaphandle kwebhizinisi lakho lokuthwebula izithombe estudiyo? I-Strategy Avenue… Ama-workshops… Bekuyini inkuthazo ngemuva kwalokhu?

Iningi labathwebuli bezithombe engikhulume nabesifazane ikakhulukazi) bawela ezithombeni ngengozi futhi abanalo uhlelo lokuthi bazokukhokhisa ini, bazowathola kanjani amakhasimende, kuzothatha malini ukuqala futhi lapho abangaqala khona ukuthatha umholo. Ngikholelwa ngokuqinile ukuthi uma umuntu enethalente * kudingeka * ukuthi akhokhise isikhathi sakhe futhi aqhube ibhizinisi eliqinile. Ngaphandle kwalokho, lapho-ke abathathwa ngokungathi sína kakhulu ngabalingani babo noma umndeni futhi bacasuke noma bakhungatheke okudala ukungqubuzana. Kuhle ngaso sonke isikhathi ukusungula okulindelwe kusengaphambili - ngokwakho kanye nawo wonke umuntu empilweni yakho! Uhlelo lwebhizinisi lusiza ukwenza lokho kwenzeke.

Ngisanda kumemezela i-workshop entsha noKimberly Wylie ezoba seDallas ngoFebhuwari ozayo - ngiyakuthanda kakhulu ukubuka abathwebuli bezithombe 'ha!' umzuzwana lapho bebona ukuthi bangakushintsha kanjani ukuhamba kwabo komsebenzi, ukumaketha, ukufaka uphawu lwentengiso, ukuthengisa noma ubuciko ukuze babe umthwebuli wezithombe ongcono. Bobabili mina noKim sineminyaka eminingi yesipiliyoni embonini sikhulisa ibhizinisi lokuthwebula izithombe ngakho-ke sithola sinokuhlakanipha okuningi esingabelana ngakho… Sethemba ukuthi singasiza abanye bagweme ukwenza amaphutha afanayo nathi esiwenzile!

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