Yini Okufanele Uyibheke ku-LOGO naku-LOGO Designer? ngu-Guest Blogger uJayme Montoya

Namuhla ngijabulela ukuba noJayme Montoya we-blog ye-Lucid Graphic Design yezivakashi - futhi sifundise sonke ukuthi yini okufanele siyibheke ku-logo ne-logo designer.

 Ngingumdwebi wezithombe othanda izithombe ezithwetshuliwe, inhlama yekhukhi u-ayisikhilimu, umbala opinki, umndeni wami, isikhathi sokuwa, amacici amade, amajezi athokomele, angagqokile amasokisi, ulwandle, amanoveli e-vampire, uswidi we-gummy, i-trashy reality TV, idizayini enhle, iBoise State Broncos, izithende eziphakeme, noma yini ithanga, amehlo abhemayo, ilensi yami engama-85mm, izithombe ezikhululekile, ukukhanya kwemvelo, izindawo ezimnandi futhi ngezinye izikhathi zibeka ubuhlanya.

Ngangifunda eBoise State University eBoise, Idaho ngokuklama imidwebo. Eminyakeni eyi-4 eyedlule ngisebenze njengomdwebi wezithombe nowezokukhangisa wefemu enkulu yabameli eBoise. Ngenkathi ngisafunda i-BSU, ngathatha izithombe ezinhle zobuciko futhi ngabona uthando lwami lokuthwebula izithombe. Ngibahlanganise laba bobabili baba yibhizinisi eliseceleni ngoJanuwari 08, ngigxile ekwazisweni komkhiqizo webhizinisi elincane, iphrinta design & portrait photography.

Njengamanje ngihlala endaweni enhle yase-Idaho (ngokungathi sína, kuhle impela) nomyeni wami futhi ngipholile (naye uthanda upinki) indodakazi eneminyaka engu-2.5.

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Izinto ezi-5 okufanele uzibheke kumklami we-logo / logo:

Okokuqala, ngiyabonga Jodi ngokungimemela kubhulogi lezivakashi zabafundi bakho lapha ku-MCP Actions Blog! Ngijabule.

Ngibuzwa kancane ukuthi yini umuntu okufanele ayibheke lapho ethola umklami ozobenzela uphawu futhi / noma ukuthi yini okufanele ayilwele ku-logo, ngakho-ke ngihlanganise izinto ezi-5 engizizwa njengomklami womkhiqizo, zibalulekile ekufunweni kwelogo yamabhizinisi.

1.       Isitayela sakho.

2.       Gcina kube lula.

3.       Ukuhlukahluka.

4.       Umbala.

5.       I-Vector.

1. Isitayela sakho. Kufanele ulwele ukuthola umklami ozohamba kahle ngesitayela sakho sebhizinisi. Umsebenzi womklami ogxile ku-shabby chic angahle angakuniki imiqondo emihle kakhulu yenkampani yakho ebushelelezi, yesimanje. Ngokufanelekile umklami kufanele akwazi ukuklama izitayela eziningi kepha lokho akunjalo ngaso sonke isikhathi, ngakho-ke vele unamathele kwesilungele isitayela sebhizinisi lakho. Ungayekethisi ngesitayela sakho uma umklami wakho engakuniki umkhiqizo owufisayo, lokhu kungubunikazi benkampani yakho futhi akumele kuthathwe kalula, ngakho-ke yazisa umklami ukuthi ngabe lokho okuklama akuyona yini into obuyicabanga. Abaqambi banesikhumba esihle kakhulu futhi bangabantu abahle ngokuvamile ngakho-ke bazosebenzisana nawe ukulilungela ibhizinisi lakho.

I-2. Gcina kulula. Ufuna i-logo ezoveza umlayezo wayo ngokushesha nangaphandle komthungo. Amanye ama-logo abonakala kakhulu angumklamo olula futhi ngokubuka nje okusheshayo wazi kahle ukuthi zisho ukuthini / zingobani.

3. Ukungafani. I-logo kufanele ihlale isebenza ngombala omnyama nomhlophe kuqala ngaphambi kokungeza noma yimuphi umbala kuyo. I-logo esebenza kahle ngombala omnyama nomhlophe (hhayi okuyimpunga) futhi engashintshwa usayizi ngaphandle kokukhishwa isisesigabeni esifanele sokuklanywa okuhle. I-logo yakho kufanele ilungele ukuvela kunoma yiluphi uhlobo lokukhangisa oludingayo. Isibonelo, i-logo enhle izosebenza ebhodini elikhulu, elincane ekhadini lebhizinisi, ngaphandle kombala ephephandabeni nasesikrinini se-iPhone yakho.

4. Imibala. Khetha imibala yakho ngokuhlakanipha futhi ucabange ukuthi isho ukuthini. Ingabe ziyimfashini noma zakudala? Eminyakeni eyishumi usazoqhubeka unemibala efanayo noma izophelelwa yisikhathi ibangele izinguquko ezibizayo kuyo yonke inkampani yakho? Umbala ucasula imizwa eminingi ehlukene ngakho-ke ufuna ukuthatha umbala wakho owukhethile kulokhu kucatshangelwa. Inkampani ehlobene ne-spa ngeke ivuse umuzwa ophumuzayo nge-neon pink & black, ukukhetha kwabo umbala kufanele kufake imibala yokuzola efana ne-aqua, ukhilimu noma okuluhlaza okwesibhakabhaka. Kubalulekile futhi ukubheka izindleko zakho. Uma unemibala ethe xaxa, kubiza kakhulu ukuphrinta. Ngakho-ke umbala ubopha futhi ukuwugcina ulula!

5. Vector. Vector. IVector! IVector ayisihle kuphela kuphela kwendlela okufanele kwenziwe ngayo ilogo. I-Photoshop isisombululo ngokusekelwe ngakho ama-logo adalwe ku-Photoshop awakwazi ukukhuliswa ngaphandle kokunikela ngekhwalithi yesithombe. Izithombe ze-Vector zizimele ngokuxazululwa ngakho-ke zingashintshwa usayizi ngaphandle kwezinkinga. Njengoba ngishilo ekusebenzeni okunhlobonhlobo, i-logo design enhle idinga ukuguquguquka. I-logo esekwe ku-vector ingehliswa ukuze isetshenziswe ekhadini lebhizinisi futhi inyuswe ukuze isetshenziswe ebhodini lezikhangiso. Umklami wakho wezimpawu kufanele ngaso sonke isikhathi akunikeze ifayela le-Illustrator (i-EPS) yelogo yakho… gcina leli fayela lomdabu liphephile futhi lizwakala!

Izeluleko ezimbalwa:

1.       Ama-comic sans, gradients & drop shadows ngusathane… abalekela kude.

2.       Sayina inkontileka… njalo!

3.       Uma kunganikezwa okufushane kokuklama cela okukodwa… kuyasiza umklami azi ukuthi ukuphi futhi ufuna ukuba lapho.

4.       Sebenzisa isikhala esisodwa kuphela ngemuva kwezimpawu zokubhala, hhayi ezimbili (ezingahlobene nokuklanywa kwe-logo nje ipeeve yesilwane, wink).

Imibuzo? Ngilahle i-imeyili ku- [i-imeyili ivikelwe], vakashela isiza sami ku lucidgraphicdesign.com/blog. Ukubeka uphawu lokujabula!