Hlobo luni lokukhangisa lwabathwebuli bezithombe olusebenza kangcono ngemali?

Hlobo luni lokukhangisa olusebenza kangcono ngemali? Imeyili eqondile? Iphephandaba? Njll nguSarah Petty

Osomabhizinisi abancane bahlala bengibuza ukuthi “kufanele ngikhangise kuphi,” kepha ngiyazi ukuthi basho ngqo ukuthi bafuna ukwazi ukuthi bazokhangisa kuphi nokuthi kanjani. Into eyenza ukujabulisa amabhizinisi amancane ukuthi ayikho impendulo elula. Okwenzekayo ukuthi uma kukhona umbono olula (okusho ukuthi i-Facebook), wonke umuntu uyakwenza bese akusasebenzi ngempela. Ngabe kukhona ogulayo ngakho konke “okukhethekile” ku-Facebook? Kubukeka sengathi nsuku zonke ngibona abantu abaningi benikela ngezaphulelo ezisheshayo bezama ukuheha amakhasimende amasha. Ngenxa yenani lokuhlukaniswa kwabezindaba nokukhethwa kukho, kuya kuba nzima ukuthola imiphumela oyifunayo ngokusebenzisa ukukhangisa kwendabuko njengethelevishini, umsakazo kanye nephephandaba.

Ngokubona kwami, ukhiye wokuwina ebhizinisini elincane ukudala iqembu labantu abathanda okwenzayo, ukudala imikhiqizo ezogcina ibuya futhi idale ukwethembeka ukuze igcine ibhekisa kubangani bayo. Nginesiqiniseko sokuthi ngamunye wenu uneklayenti elicabanga ukuthi niyinto enkulu kunazo zonke selokhu lisikiwe isinkwa. Kulowo muntu, ungumkhiqizo futhi ungaphezu kokungenzeka, ubaluleke ngaphezu kwabancintisana nabo. Okusemqoka ukukhulisa lobo budlelwano umuntu oyedwa ngasikhathi. Isikhathi esithathayo ukwakha i-database yamakhasimende we-500-700 namathemba kukuwe. Ungabamba iqhaza emphakathini wakho ngokukhuluma namaqembu endawo nangokunikela ngezitifiketi zezipho kuyo yonke indali yesikole edolobheni. Ungasebenzisana nabanye abathengisi bamabhizinisi bendawo abelana ngemakethe yakho ebhekiswe kubo futhi babe nomcimbi noma benze iphromoshini yokuthengisa ezuzisayo. Le yindlela enhle yokuhambisa impova kuhlu lwakho futhi ukhulise i-database yakho. Idathabheyisi yakho iyimpahla yakho ebaluleke kakhulu ngakho-ke qiniseka ukuthi uphatha wonke umuntu ngendlela ongathanda ngayo umngane omuhle.

USarah Petty uyisikhulumi, umbhali nomqeqeshi ohlonishwa kakhulu okhuthaze izinkulungwane zabaninimabhizinisi be-boutique ukuthi basebenzise ukumaketha okuhle ukuyisa ibhizinisi labo ezingeni elilandelayo. Ubungcweti bakhe bususelwe eminyakeni engaphezu kwengu-20 esiza ukwakha uphawu lweCoca-Cola, ukuhlangabezana nezinhloso zokumaketha zamakhasimende aphezulu wesikhungo sokukhangisa nokwakha isitudiyo sakhe se-boutique esiphumelelayo. Lesi situdiyo saqanjwa njengesinye esinenzuzo enkulu ezweni kungakapheli iminyaka emihlanu sisebhizinisini. USarah ubungcweti besayensi yezokumaketha nobuciko bokwenza kube lula, kwenziwe, futhi kube mnandi!

Uma ungathanda ukufunda kabanzi ngokukhangisa kusuka kuSarah Petty, hlola iCafé Joy. ICafe Joy ithatha ukuqagela okuningi ekuhleleni ukumaketha kwakho. Landela uSarah Petty, inyanga nenyanga, njengoba ekuholela empumelelweni.

ICafe Joy ikunikeza izikhumbuzo ezimnene nezikhathi zokugcina ezingaguquguquki zokufeza izinhloso ezimangalisayo zebhizinisi lakho unyaka wonke.

Ngabe ufuna ukuthatha ibhizinisi lakho elincane liye ezingeni elilandelayo? Uma ufuna ukukhulisa ibhizinisi lakho lokuthatha izithombe, hlola iJoy of Marketing Telesummit noSarah Petty nabanye abaholi bamabhizinisi abancane abawu-9. kumahhala, futhi yimali encane kuphela ukuthenga okuqoshiwe kanye / noma okulotshiwe ukuze kukhishwe ngaphambi kwesikhathi noma ukusetshenziswa kwesikhathi eside. Bhalisa lapha.