Ungazikala Kanjani Ekusesheni kweGoogle Njengebhizinisi Lendawo Elithwebula Izithombe

Indaba yami:

Ngangingazi lutho ngalutho ukumaketha ibhizinisi lokuthwebula lapho ngihlangana nomyeni wami eminyakeni emine edlule. Umdwebi olambile, bengiphila ngalokho engingakuthola ngezifundo ezincane zasekolishi futhi nginethemba lokuhamba phambili esikoleni sami, ukuze ngelinye ilanga ngiphile ngokuthatha izithombe zami. Izikhathi ezimbalwa zezithombe engizenzile zazingelutho, cishe njalo kwakumahhala futhi kwakuqabukela kwanele ukumboza igesi. Ngangikulangazelela ukwanela ukuzithathela izithombe, futhi ngangingazi ukuthi ngizoqala ngaphi.

Ngena esithombeni uchwepheshe wezokukhangisa. Njengoba wayesebenzele iFord, i-US Defence, iSam's Club, izinkampani ezingenakubalwa ze “As Seen On TV”, nezinye eziningi, iminyaka yakhe engamashumi amathathu yaphahlaza iminyaka yami emibili odongeni wayihlikihla yaba izicucu. Ngesikhathi eqala ukungiqasha (ubudlelwano bethu buqale njengobungcweti), wabuye wangithembisa ukungisiza ngokuthwebula izithombe. "Udinga iwebhusayithi," esho, "Okuthile okukhombisa umsebenzi wakho kubantu abangaba ngamakhasimende akho." I-akhawunti yami ye-Flickr neyesilinganiso ye-Weebly ibinganele.

Ukuba nebhizinisi lezithombe kumayelana nokudlula kwezithombe:

Abathwebuli bezithombe abangochwepheshe bayazi ukuthi ukudubula kumane kuyingxenye yempi. Akunandaba ukuthi usemuva kangakanani kwekhamera, noma ukuthi izithombe zakho zinakekela kangakanani ukucubungula okuthunyelwe - kufanele ukwazi ukukwenza uthole amaklayenti amasha, Gcina amaklayenti amadala, futhi ukuthengisa kumakhasimende. Ubuntu obunamahloni nokungakwazi ukukhuluma nabantu ubuso nobuso ngeke kukuyise ndawo. Ngakho-ke sithola kanjani lawa maklayenti ngaphandle kokuchitha amahora amaningi ngaphandle kwensimu sifuna abantu abafuna i-niche yethu: ukumaketha kokucinga kwe-google kwasendaweni!

Usesho lwe-Google:

Ingxoxo elandelayo nomyeni wami manje yahamba kanjena: “Ufuna ibhizinisi lakho libe yiJenna Beth Photography. Thayipha lokho ku-Google. Ubonani?" Ngiyacinga, bese ngithola inhlanganisela yami nomthwebuli wezithombe zomshado waseCalifornia. Ngiyaqhamuka, pho lithini iphuzu lakhe? "Ukube ubuhlala eLas Vegas, futhi ubufuna umthwebuli zithombe, ubungakwazi yini ukuthola umuntu ongamazi?" Kulungile, ngiyakuthola. Abantu abakwazi ukuthayipha iJenna Beth Photography uma bengalazi igama lami. Ngakho-ke ulindele ukuthi ngitholakale kuGoogle? “Cabanga njengekhasimende. Uthayipha ini ku-Google uma ufuna ibhizinisi lendawo? ” Yebo, imvamisa ngithayipha igama lebhizinisi nedolobha, noma okuphambene nalokho.

“Ukhiye-ke lowo. Yilokho okufunwa amakhasimende akho. Yilokho lapho ufuna ukutholakala khona. ”

Futhi lapho ninayo, manene namanenekazi. Le ntokazi imthole ebiza ngegama lakhe eliyisihluthulelo elisha, elibekwe endaweni yokuqala kuGoogle, futhi ibhukhe amaklayenti amaningi amasha, ukuze iphile kamnandi njalo estudiyo sayo sasekhaya.

Ungazikala Kanjani Kakuhle Ku-Google:

Manje, ake sizimisele. Udinga ukwazi ukuthi ngikhuluma ngani ngoba 99.9% yenu anishadile nabakhangisi asebemnkantshubomvu.  Ukukhangisa kokusesha kwasendaweni yigama lokusesha ngaphakathi kwendawo ebekiwe futhi lisebenza yonke indawo emhlabeni jikelele. Amadolobha azoshintsha, ama-niches azoshintsha, nokuhlelwa kwamagama kungashintsha, kepha kuzohlala kuwumqondo ofanayo. Amakhasimende akhona lapho afuna wena, kepha awafuni u- “wena” - i-niche yakho nje, nokubona ukuthi ngubani okhona.

Uhlu lokuhlola lwabathwebuli zithombe:

• Ngabe uhlu lwakho lwabalandeli lucacisa ngokusobala ukuthi ukutholakala kuphi Kumele.
• Ngabe Okumayelana Nami kuwebhusayithi yakho kukhuluma ngekheli lakho lesitudiyo noma amadolobha owenzayo ekuma-portraits akuyo? Kumele.
• Ngabe i-URL eya kuwebhusayithi yakho ikunikeza nokusikisela kokuthi ungubani noma wenzani? Kumele.

Beka i-ego yakho eceleni. Awuyona i-Target noma i-Sam's Club - lapho imikhiqizo inkulu ngokwanele ukuthi sazi ukuthi i-Target.com ayithengisi izinhloso, futhi i-samsclub.com ayiyona iklabhu labantu okuthiwa uSam. Esithombeni esikhulu, uyisitudiyo esincane futhi awaziwa ngokwanele ukuthi ungaqala ukusifaka uphawu lokuthenga ngethemba lokuthi abantu bazosithola, ngoba isikhathi esiningi, ngeke. Futhi, ungaziqhayisa ngokuthi ubhukhiselwe kanjani kuma-max futhi unamakhasimende amaningi kangaka, kepha awazi ukuthi ungakanani emakethe oyikho ilahlekile lapho ungazimaki uphawu ukufanisa nokusesha kwasendaweni.

Kungithathe iminyaka embalwa ukuzifaka uphawu kulokho ebengifuna ukukwenza. Futhi ngemuva kweminyaka embalwa, ngakuqonda. Izinsana ezisanda kuzalwa zazibambe iso lami, futhi zona, kanye nezinsana nojahidada, babeyinto engangiyijabulela kakhulu. Ngenze ucwaningo lwegama elingukhiye (zama ithuluzi lokusesha elingukhiye leGoogle uma ungazi ukuthi uzoqala ngaphi) bese ukhetha elilodwa elinenani elifanele lesiminyaminya esiza kulo endaweni yangakini. Izithombe ezisanda kuzalwa eLas Vegas yilokho engize nakho.

Ingabe uyazibuza ukuthi “kufanele ngilishintshe igama lebhizinisi lami empeleni?”

Manje, ukukhetha lokhu njengegama lakho langempela lebhizinisi kukuwe - kepha kulula ukukwenza ngaleyo ndlela uma kukhulunywa ngokusetshenziswa kwenjini yokusesha. I-URL yakho negama elingukhiye eliyinhloko lazo zonke izingosi zakho namasayithi ezokuxhumana nabantu kumele kube yileli gama lamagama, kepha ungakhetha ukulifaka ngenye indlela ngaphandle kwegama lakho lebhizinisi.

Kunamasu amaningi wokuzibekisela igama lakho elingukhiye, futhi umthetho oyisisekelo ukuqinisekisa ukuthi unokuqukethwe okuningi, nokuthi yonke imithombo yakho yezokuxhumana ngandlela thile ixhuma ibuyele kuwebhusayithi yakho. I-Flash ayenzi i-SEO, futhi i-Google ayikwazi ukuyifunda, ngakho-ke uma unewebhusayithi ye-flash, ngincoma ukusebenzisa i-WordPress ukuthola enye indlela ye-HTML / CSS. Zama ukuxhumanisa emuva kancane uma isabelomali sakho sikuvumela, futhi uma ungaqiniseki ukuthi uyakha kanjani iwebhusayithi yakho, khuluma nomklami. Ungabekwa ku-Google isikhundla sokuqala, kepha uma ukwakheka kwakho kwewebhu kungalingani, amaklayenti ngeke ahlale ekhasini futhi ngeke akubhukhe. Ukubhaliswa kwesizinda kubiza ngaphansi kwamadola ayishumi ngonyaka, futhi ukusingathwa kungaphansi kwenkomishi yekhofi i-Starbucks inyanga ngayinye - ngakho-ke kukuwe ukuthi unqume ukuthi leyo ndleko encane isho ukuthini ukubala ibhizinisi lakho.

Cishe izinyanga eziyisithupha bengilokhu ngidlala phakathi kwesikhundla sokuqala nesikhundla sesine ngegama lami elingukhiye elithi "izithombe ezisanda kuzalwa iLas Vegas". Nginguye futhi owokuqala ku-Photo Studio Vegas, njengegama lami eliyisihluthulelo eliyinhloko. Ngihlale phezulu lapho ngoba ngisebenza kwi-SEO yami futhi ngiqhubeka nokuqukethwe nemithombo yezokuxhumana. Futhi ngiyajabula ngakho, ikakhulukazi uma ngithola enye yalawo ma-imeyili amahle avela kumthengi ongase athi, "Kuthunyelwe ngefomu lokuxhumana ku-NewbornPhotographyLasVegas.com."

UJenna Schwartz ungumthwebuli wezithombe ezisanda kuzalwa kanye nomntwana eHenderson, ngaphandle kwaseLas Vegas, eNevada. Ubuye amakethele usesho lwasendaweni namakhasimende, alungiselela amakhulu amasayithi ngenyanga ngemiphumela yosesho lwezinto eziphilayo ngokusakazwa kwasendaweni, kanye nokwakhiwa kwewebhusayithi nokwakhiwa, ukwenziwa okuhle kwemithombo yezokuxhumana, imikhankaso yezokuxhumana nokuphathwa, ukudala ikhasi lokuthengisa nokuningi.