Ungalifaka Kanjani Ibhizinisi Lakho Lokuthwebula

Uma ufuna ukufunda ukwenza kanjani sha ibhizinisi lokuthwebula uzodinga ukucabanga okukhulu kakhulu kune- ama-logo, amafonti nezinkomba zemibala ye-pantone. Ngizwe udoti omningi ukhulunywa ngokufaka uphawu emihlanganweni yezinkampani.

Leyo mihlangano igcwala njalo ngemishwana ecasulayo ekwenza ufune ukudabula ama-lobes wezindlebe zakho uwasebenzise njengama-earplugs. Imisho efana nokuphakanyiswa kwenani, ukugxila kwamakhasimende, ukugxila kwamakhasimende, ubunikazi bomkhiqizo, nesitatimende semishini.

Ngakho-ke uma umkhiqizo wakho ungewona amalogo, imibala neziqubulo, umayelana nani?

Uyini umkhiqizo?

Incazelo yami uqobo yile: "Umkhiqizo ukuphendula ngokomzwelo noma imizwa abantu abanayo lapho besebenzisa noma becabanga ngomkhiqizo noma ngomsebenzi wakho."

Nazi ezinye izingcaphuno zokufaka uphawu lomkhiqizo ezinanela lo mbono:

“Umkhiqizo akuyona uphawu. Umkhiqizo awusona isiqubulo. Umkhiqizo awuyena umazisi, inkampani noma okunye. Umkhiqizo awulona uphawu noma umumo …… uhlobo lomkhiqizo luyisipiliyoni sesipiliyoni sezinzwa ikhasimende elinalo nenkampani yakho nomkhiqizo noma insizakalo yalo. ” James Hammond

"Imikhiqizo yenziwa efektri, kepha imikhiqizo yenziwa engqondweni" UWalter Landor

“Ukukhangisa ngobuningi kungasiza ekwakheni ama-brand, kodwa ubuqiniso yibo obenza bagcine. Uma abantu bakholelwa ukuthi babelana ngamanani nenkampani, bazohlala bethembekile kulowo mkhiqizo. ” Howard Schultz

Eqinisweni, kunezincaphuno ezimbalwa kakhulu mayelana nokufaka uphawu lwebhizinisi ezikhuluma ngama-logo namafonti. Ngicabanga ukuthi kungenxa yokuthi abantu abafanele ukucaphuna empeleni bayayiqonda incazelo yangempela yomkhiqizo. Lokhu yingxenye yokuthi badume futhi bacaphuna kwasekuqaleni!

Ngakho-ke abathwebuli bezithombe bangawakha kanjani umkhiqizo?

Noma udala umkhiqizo, awuyena umnikazi wawo - amaklayenti akho anawo. Indlela elula yokuchaza lo mqondo ukukucela ukuthi ucabange ngazo zonke lezo ziqubulo zenkampani ezithembisa into eyodwa kepha zilethe enye. Uma umbono wenkampani uhluke ngokuphelele kunendlela amakhasimende abona ngayo, ibhizinisi alilawule umkhiqizo.

Kusho ukuthini lokhu kuwe?

Ake sithathe umdwebi wezithombe zomndeni njengesibonelo. Masithi iwebhusayithi yabo ithembisa 'insizakalo esezingeni eliphakeme'. Yini abayenzayo ukusekela leso simangalo?

Ingabe:

• Hlangana namakhasimende abo emidwebo yomndeni ngaphambi kokuba baqashwe ukuze bakwazi ukuxoxa ngesitayela sokuthwebula okuthandwa yithemba, izinhlobo ezifanele kakhulu zokugqoka zemidwebo nokuhlela izindawo zeseshini.
• Sebenzisa i-Proselect software ukuze iklayenti likwazi ukubona izithombe zalo esithombeni sekhaya lazo ngaphambi kokutshala imali emifanekisweni yalo.
• Phrinta izithombe zabo kumakhasimende abo mathupha ukuze bakwazi ukubasiza ukuthi bakhethe imikhiqizo nosayizi abalungile bezindawo zabo zokuhlobisa nezodonga.
• Khonza iwayini nama-nibble ngenkathi amaklayenti ebuka izithombe zawo futhi akhethe i-oda lawo.
• Yiba nesiqinisekiso esiqotho lapho bethembisa ukuthwebula esinye isikhathi mahhala uma iklayenti lingajabule, noma libuyisele imali yabo uma bengajabule.
• Nikeza ozimele abaphezulu nama-albhamu abangawathola, noma ngabe balahla konke okuku-CD

Awukwazi ukuthembisa into eyodwa bese uletha enye.

Ingabe umkhiqizo wakho uyabufanela ubuntu bakho?

• Ingabe uthi ungumthwebuli zithombe onobungane kepha uhlala ubathumelela amaklayenti ama-imeyili esikhundleni sokuwabiza?
• Ngabe uthi 'uyakuthanda ukusebenza nabantu' kodwa ucashe emthunzini emishadweni futhi ungalokothi uxoxe nezivakashi (ngaphansi kwesithunzi sokuthwebula izithombe)?
• Ngabe uzibiza ngosizo, kepha uyathukuthela lapho izivakashi zomshado zithatha izithombe ngasikhathi sinye nawe?
• Kubalulekile ukungaguquguquki ukwakha umkhiqizo oqinile. Uma usho into eyodwa bese wenza enye bese udida umyalezo.

Ukunikeza umuzwa womkhiqizo wakho

KULUNGILE, ngakho-ke uvumelanise lokho ocabanga ukuthi umkhiqizo wakho kufanele ube ngokoqobo futhi uhlala uletha imikhiqizo efanele kanye nensizakalo. Kuhle lokho, kepha ukuhhafu kuphela lapho. Udinga ukudala impendulo engokomzwelo.

"Ukuze wakhe umkhiqizo oqinile, udinga ukugxila ekuthonyeni imizwa emihle yekhasimende lakho ngangokunokwenzeka, kaningi ngangokunokwenzeka." James Hammond

Ingxenye yokwakha uphawu oluqinile ukuqinisekisa ukuthi umkhiqizo unamathela kwimemori yesikhathi eside yeklayenti lakho - futhi okuwukuphela kwendlela yokwenza lokho ukuthi ube nemibono eminingi emihle ngangokunokwenzeka isikhathi eside ngangokunokwenzeka.

Manje usuqala ukuqonda ukufaka uphawu lomkhiqizo ofanelwe ukuthola ucezu lolwazi olumnandi obukade ululindile.

Nazi ezinye zezinto engincoma ukuthi uzenze ukuqinisekisa ukuthi amaklayenti akho anokuningi kokuhlangenwe nakho okuhle, okungokomzwelo lapho usebenza nebhizinisi lakho lokuthwebula izithombe:

• Uma uthola i-imeyili, shayela lowo muntu emuva, uma kunenombolo. Uma kungenjalo, chaza ngesizotha ukuthi kuzoshesha kakhulu, kucace futhi kube lula ukuthi bakubize. Isizathu salokhu kulula kakhulu ukuba nengxoxo yocingo ekhiqiza umuzwa nobudlelwano kune-imeyili.
• Buza imibuzo ngocingo eyenzelwe ukudala impendulo engokomzwelo evela kwiklayenti lakho.
• Kunezizathu eziningi zokuhlangana namakhasimende akho ngaphambi kokuba akubhukhele, kepha inzuzo eyodwa yisinyathelo esengeziwe ohlelweni esisiza ukwakha ubudlelwano nokufaka ibhizinisi lakho enkumbulweni yabo yesikhathi eside.
• Phrinta izithombe zakho yamakhasimende akho. Futhi, kunezizathu eziningi lokhu kusebenza kahle, kepha futhi kungelinye ithuba lokuthi ungene imizwa emihle ngomkhiqizo wakho enkumbulweni yesikhathi esizayo yeklayenti lakho.
• Khombisa intshisekelo kumakhasimende akho nomndeni wabo ngokubuza imibuzo.
• Musa ukuzikhathaza ngawe - kwenze konke ngabo.
• Khombisa intshiseko yakho. Uma uthanda ngempela ukuthatha izithombe bese kukuvumela kubonakale.
• Yiba nenhlonipho engaphazanyiswa futhi uhloniphe.
• Thumela amakhadi okubonga kuwo wonke amaklayenti akubhalela.
• Thumela amakhadi wesikhumbuzo kumakhasimende omshado.
• Hlala uxhumene nge incwadi yezindaba ye-imeyili.

Lezi ngezinye zezindlela ongaba nomthelela omuhle kumakhasimende akho futhi uqinise isithombe sakho somkhiqizo ezingqondweni zabo.

Qhathanisa le ndlela enezinyathelo eziningi kubathwebuli bezithombe:

• Bhuka ngocingo.
• Ungalokothi ubuze iklayenti ukuthi lifunani.
• Qala ukuthwebula iklayenti lapho lingakaze lihlangane nalo ngaphambilini.
• Chitha imizuzu engama-30 ezithombeni, uphatha iklayenti njengalapho bakulayini wokukhiqiza.
• Chuck zonke izithombe ku-inthanethi uma sezikulungele - ushiye iklayenti lithole ukuthi lifunani.
• Shisa iCD bese uyithumela, noma ucele iklayenti ukuthi ilicoshe.

Ngale ndlela yesibili iklayenti ngeke likhumbule igama lakho ngesonto, ingasaphathwa eyonyaka.

Uma amaklayenti akho ekukhohlwa, khona-ke unomkhiqizo obuthakathaka. Uma unomkhiqizo obuthakathaka lapho-ke uba yimpahla futhi uma uyimpahla ngaleso sikhathi Intengo iba yinto yokunquma.

“Hlukanisa noma unyamalale” UTom Peters

Ngakho-ke, uzokwenzani kuleli sonto ukuvimbela ibhizinisi lakho lokuthwebula izithombe lihambe ngendlela yama-dinosaurs?

Lokhu okuthunyelwe kwezivakashi kubhalwe nguDan Waters wakwaGet Pro Photo. Uveza izimfihlo zokwenza ibhizinisi lokuthwebula elinenzuzo. Ungabhalisela amathiphu webhizinisi lokuthwebula mahhala njalo ngesonto.