Umkhankaso omusha wokukhangisa weCanon ugxila kubathengi

UCanon wembule iphrojekthi ngemuva kwethayela elithi "see impossible". Siqukethe umkhankaso wokumaketha ohlose ukufakazela abantu ukuthi, uma uzikholelwa kuwe, ungenza izinto futhi ufeze amaphupho akho abe yiqiniso.

Phakathi kwamahlebezi okuthi ilungiselela ukwethula ikhamera entsha engenazibuko ne-DSLR enkulu, UCanon usanda kuqala ukuhlekisa ngokuthi “akunakwenzeka”.

Le nkampani itshale i-teaser microsite kwi-webhusayithi yayo esemthethweni egxeka abantu abangenathemba, ama-realists, kanye nabantu abangenanhlonipho ngokujwayelekile. Njengoba bekulindelekile, lokhu kudale ukuqagela kokuqagela, konke okuvele ukuthi kungumbombayi.

Ukubalwa kwe-microsite ekugcineni sekuphelile, ngakho-ke ICanon ekugcineni isiqinisekisile imayelana nokuthi iphrojekthi ethi “bheka engenakwenzeka” iyini. Ngokusho kwenkampani, lo mkhankaso wokumaketha ukutshela abantu ukuthi uzoqala ukugxila kubathengi kunakwimikhiqizo.

ICanon ethi “See Impossible” umkhankaso omusha wokumaketha osusa ukugxila kwimikhiqizo uye kubathengi.

I- “See Impossible” umkhankaso omusha wokukhangisa we-Canon ogxile kubantu esikhundleni semikhiqizo

UCanon uthi "kunokuningi esithombeni kunanoma ngubani obecabanga ukuthi kungenzeka". Umkhankaso wokumaketha ubizwa nge- “See Impossible” futhi wenzelwe ukumisa wonke umuntu obona le makethe ngokubuka komkhiqizo. Esikhundleni salokho, kuzogxilwa ezindabeni zamakhasimende nokuthi ayisebenzise kanjani imikhiqizo yenkampani ukufeza amaphupho abo.

I-microsite iqukethe ibhokisi le-3D eliveza imibono ehlukile eholela ezindabeni zabantu abasebenzisa imikhiqizo yeCanon. Uhlu lwezindaba lufaka phakathi "Xazulula Izinselelo Zebhizinisi Lakho", "Xilonga Iziguli", "Unganaki Ikusasa Lakho", kanye nokuthi "Dala Umbono Wakho".

Njengoba kushiwo ngenhla, bonke batshela izindaba zamakhasimende anqobe imizabalazo emikhulu phakathi kwendlela eya empumelelweni.

Amavidiyo ambalwa ayatholakala, futhi, eyodwa ikhombisa umbhali ozishicilele incwadi, evele yaba yimpumelelo, esebenzisa izinsizakalo zeCanon nabaphrinta. Ividiyo yesibili imayelana nomenzi wamafilimu naye onqoba ubunzima bese ethola umklomelo ngama-movie akhe ashuthwe ngamakhamera weCanon.

https://www.youtube.com/watch?v=FtS39XS513I

ICanon izotshala izikhangiso kuyo yonke iwebhu futhi izoveza izindaba eziningi zabathengi

Umkhankaso omusha wokukhangisa we-Canon uzokwanda ngaphezu kwe-microsite. Kubonakala sengathi kuzoboniswa izikhangiso eziningi zeCanon ku-YouTube nakumawebhusayithi ahlobene neMajor League Baseball. Ngokwengeziwe, inkampani manje ingumxhasi wesikhulumi se-CNNgo.

Ekugcineni, i-microsite izokhula ibe nkulu futhi izofaka izindaba zabantu abaningi abasebenzise imikhiqizo noma izinsizakalo zeCanon ukulandela amaphupho abo.

UMichael Duffett, iPhini likaMongameli kanye neMenenja Jikelele Yezokukhangisa eCanon, uthi iphrojekthi ethi “Bheka Akunakwenzeka” ikhona lapho ukuthumela umlayezo emphakathini. Inkampani izogxila kakhulu kubathengi futhi izokuya emakethe kusuka kulo mbono, futhi, esikhundleni sokugxila kuphela kumikhiqizo kuze kube manje.

Yebo, njengoba u-Sony eqhubeka nokusungula izinto ezintsha, ngenkathi abanye beqhubeka nokwethula imikhiqizo ethokozisayo emakethe, kusazobonakala ukuthi abathwebuli bezithombe nabathwebuli bevidiyo bazophendula kanjani kulo mkhankaso wokumaketha. Sazise ukuthi ucabangani esigabeni sokuphawula ngezansi!

https://www.youtube.com/watch?v=5_LFmQ6eH1I